Frequency Of Tweets Research Articles

An interaction-based approach to detecting highly interactive Twitter communities using tweeting links

The immense popularity and rapid growth of Online Social Networks (OSN) have attracted the interest of researchers and companies, particularly in how users group together to form communities online. While many community detection algo- rithms have been developed to detect communities on such OSNs, most of these algorithms are based only on topological links and researchers have observed that many topological links do not translate to actual user interaction. As such, many members of the detected communities do not communicate frequently to each other. This inactivity creates a problem in targeted adver- tising and viral marketing, which require the community to be highly active so as to facilitate the diffusion of product/service information. We propose an approach to detect highly interactive Twitter communities that share common interests, based on the frequency and patterns of direct tweeting among users, rather than the topological information implicit in follower/following links. Our experimental results show that communities detected by our proposed approach are more cohesive and connected within different interest groups, based on topological measures. We also show that the detected communities actively interact about the specific interests, based on the high frequency of #hashtags and @mentions related to this interest. In addition, we study the trends in their tweeting patterns such as how they follow and unfollow other users, and observe that our approach detects communities comprising users whose links are more persistent compared to those in other groups of users.

Who tweets about cancer? An analysis of cancer-related tweets in the USA.

Cancer patients, family members and friends are increasingly using social media. Some oncologists and oncology centres are engaging with social media, and advocacy groups are using it to disseminate information and coordinate fundraising efforts. However, the question of whether such social media activity corresponds to areas with higher incidence of cancer or higher access to cancer centres remains understudied. To address this gap, our study compared US government data with 90,986 cancer-related tweets with the keywords ‘chemo’, ‘lymphoma’, ‘mammogram’, ‘melanoma’, and ‘cancer survivor’. We found that the frequency of cancer-related tweets is not associated with mammogram testing and cancer incidence rates, but that the concentration of doctors and cancer centres is associated with cancer-related tweet frequency. Ultimately, we found that Twitter has value to cancer patients, survivors and their families, but that cancer-related social media resources may not be targeting locations that could see the most value and benefit. Therefore, there are real opportunities to better align cancer-related engagement on Twitter and other social media.

Brand Spokes-Characters as Twitter Marketing Tools

This research documents how marketers across a variety of product categories use spokes-characters to communicate with consumers. Tweets were content analyzed for 20 spokes-characters representing a variety of brands and product categories. A random sample of 2,691 tweets was analyzed for content as was the tweet's day of the week, time of day, and month tweeted. The most frequently tweeted content type is pass-along, with news being the least frequently observed category. Significant differences are observed based on the spokes-character's gender, appearance, and product type represented. Female characters are significantly more likely to tweet original content, while male characters are significantly more likely to respond to queries. These male and female response patterns reflect gender stereotypes. Most spokes-characters tweet during weekday mornings. Tweet frequency peaks in the summer and declines during October, November, and December.

트위터에서 트윗 주기와 사용자 속도 사이 관계

트위터에서 트윗 주기와 사용자 속도 사이 관계

“We definitely need an audience”: experiences of Twitter, Twitter networks and tweet content in adults with severe communication disabilities who use augmentative and alternative communication (AAC)

Purpose: The aim of this study was to investigate the Twitter experiences of adults with severe communication disabilities who use augmentative and alternative communication (AAC) to inform Twitter training and further research on the use of Twitter in populations with communication disabilities. Method: This mixed methods research included five adults with severe communication disabilities who use AAC. It combined (a) quantitative analysis of Twitter networks and (b) manual coding of tweets with (c) narrative interviews with participants on their Twitter experiences and results. Results: The five participants who used AAC and Twitter were diverse in their patterns and experiences of using Twitter. Twitter networks reflected interaction with a close-knit network of people rather than with the broader publics on Twitter. Conversational, Broadcast and Pass Along tweets featured most prominently, with limited use of News or Social Presence tweets. Tweets appeared mostly within each participant's micro- or meso-structural layers of Twitter. Conclusions: People who use AAC report positive experiences in using Twitter. Obtaining help in Twitter, and engaging in hashtag communities facilitated higher frequency of tweets and establishment of Twitter networks. Results reflected an inter-connection of participant Twitter networks that might form part of a larger as yet unexplored emergent community of people who use AAC in Twitter.Implications for RehabilitationTwitter can be used as an important vehicle for conversation and a forum for people with communication disabilities to exchange information and participate socially in online communities.It is important that information and resources relating to the effective use of Twitter for a range of purposes are made available to people with communication disabilities who wish to take up or maintain use of Twitter.People with communication disabilities might benefit from support in using Twitter to meet their goals relating to participation in online forums and information exchange. Practitioners need to consider how their own social media skills might impact on service delivery and supporting these goals.

The Role of Social Media in the Capital Market: Evidence from Consumer Product Recalls

ABSTRACTWe examine how corporate social media affects the capital market consequences of firms’ disclosure in the context of consumer product recalls. Product recalls constitute a “product crisis” exposing the firm to reputational damage, loss of future sales, and legal liability. During such a crisis it is crucial for the firm to quickly and directly communicate its intended message to a wide network of stakeholders, which, in turn, renders corporate social media a potentially useful channel of disclosure. While we document that corporate social media, on average, attenuates the negative price reaction to recall announcements, the attenuation benefits of corporate social media vary with the level of control the firm has over its social media content. In particular, with the arrival of Facebook and Twitter, firms relinquished complete control over their social media content, and the attenuation benefits of corporate social media, while still significant, lessened. Detailed Twitter analysis confirms that the moderating effect of social media varies with the level of firm involvement and with the amount of control exerted by other users: the negative price reaction to a recall is attenuated by the frequency of tweets by the firm, while exacerbated by the frequency of tweets by other users.

Twitter and elections: are tweets, predictive, reactive, or a form of buzz?

The popular microblogging social media platform Twitter has been prominently covered in the press for its perceived role in activism, disaster recovery, and elections amongst other things. In the case of elections, Twitter has been used actively by candidates and voters alike in a diverse range of elections around the world including the 2010 UK elections, the 2012 US presidential elections, and the 2013 Italian elections. However, Twitter has often been found to be a poor predictor of electoral success. This article investigates what role tweets play during elections and whether they are more reactive than predictive. Using the specific case of the 2012 US Republican presidential primary elections, this article explores how candidate's Twitter presence affects electoral outcomes and whether the sentiment and frequency of candidate-related tweets is related to campaign success and offline success at the ballot box. This study finds that tweets were more reactive rather than predictive. Additionally, sentiment analysis revealed that tweets were generally neutral towards candidates. An interesting finding of our study is how candidates used Twitter to generate ‘buzz’, political capital that did not translate to success at the ballot box. We specifically explore how Huntsman's daughters used YouTube videos and tweets that were perceived as a ‘backstage’ look into the campaign and ultimately generated high levels of buzz. Though tweets do not seem to be reflective or predictive of an election campaign offline, they are being used for social media campaigns which can and do get covered by traditional media.

Twitter Use and its Effects on Student Perception of Instructor Credibility

This study investigates college student perceptions of instructor credibility based on the content of an instructor's Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics, or a blend) on student perceptions of instructor credibility and examine how students perceive Twitter as a teaching tool. Quantitative results suggest that the profile with professional content was most credible. Credibility ratings were also associated with other twitter use variables, including positive student attitudes about instructors who use Twitter and tweet frequency. Coded qualitative responses indicated that Twitter may be both an asset and an obstacle for instructors.

Rockin' robins: Do congresswomen rule the roost in the Twittersphere?

Recent work by Evans, Cordova, and Sipole (2014) reveals that in the two months leading up to the 2012 election, female House candidates used the social media site Twitter more often than male candidates. Not only did female candidates tweet more often, but they also spent more time attacking their opponents and discussing important issues in American politics. In this article, we examine whether the female winners of those races acted differently than the male winners in the 2012 election, and whether they differed in their tweeting‐style during two months in the summer of 2013. Using a hand‐coded content analysis of every tweet from each member in the U.S. House of Representatives in June and July of 2013, we show that women differ from their male colleagues in their frequency and type of tweeting, and note some key differences between the period during the election and the period after. This article suggests that context greatly affects representatives' Twitter‐style.

The Role of Social Media in the Capital Market: Evidence from Consumer Product Recalls

We examine how corporate social media affects the capital market consequences of firms’ disclosure in the context of consumer product recalls. Product recalls constitute a “product crisis” exposing the firm to reputational damage, loss of future sales and legal liability. During such a crisis it is crucial for the firm to quickly and directly communicate its intended message to a wide network of stakeholders, which in turn, renders corporate social media a potentially useful channel of disclosure. While we document that corporate social media, on average, attenuates the negative price reaction to recall announcements, the attenuation benefits of corporate social media vary with the level of control the firm has over its social media content. In particular, with the arrival of Facebook and Twitter, firms relinquished complete control over their social media content, and the attenuation benefits of corporate social media, while still significant, lessened. Detailed Twitter analysis confirms that the moderating effect of social media varies with the level of firm involvement and with the amount of control exerted by other users: the negative price reaction to recall is attenuated by the frequency of tweets by the firm, while exacerbated by the frequency of tweets by other users.

An Observational Study of Social and Emotional Support in Smoking Cessation Twitter Accounts: Content Analysis of Tweets

BackgroundSmoking continues to be the number one preventable cause of premature death in the United States. While evidence for the effectiveness of smoking cessation interventions has increased rapidly, questions remain on how to effectively disseminate these findings. Twitter, the second largest online social network, provides a natural way of disseminating information. Health communicators can use Twitter to inform smokers, provide social support, and attract them to other interventions. A key challenge for health researchers is how to frame their communications to maximize the engagement of smokers.ObjectiveOur aim was to examine current Twitter activity for smoking cessation.MethodsActive smoking cessation related Twitter accounts (N=18) were identified. Their 50 most recent tweets were content coded using a schema adapted from the Roter Interaction Analysis System (RIAS), a theory-based, validated coding method. Using negative binomial regression, the association of number of followers and frequency of individual tweet content at baseline was assessed. The difference in followership at 6 months (compared to baseline) to the frequency of tweet content was compared using linear regression. Both analyses were adjusted by account type (organizational or not organizational).ResultsThe 18 accounts had 60,609 followers at baseline and 68,167 at 6 months. A total of 24% of tweets were socioemotional support (mean 11.8, SD 9.8), 14% (mean 7, SD 8.4) were encouraging/engagement, and 62% (mean 31.2, SD 15.2) were informational. At baseline, higher frequency of socioemotional support and encouraging/engaging tweets was significantly associated with higher number of followers (socioemotional: incident rate ratio [IRR] 1.09, 95% CI 1.02-1.20; encouraging/engaging: IRR 1.06, 95% CI 1.00-1.12). Conversely, higher frequency of informational tweets was significantly associated with lower number of followers (IRR 0.95, 95% CI 0.92-0.98). At 6 months, for every increase by 1 in socioemotional tweets, the change in followership significantly increased by 43.94 (P=.027); the association was slightly attenuated after adjusting by account type and was not significant (P=.064).ConclusionsSmoking cessation activity does exist on Twitter. Preliminary findings suggest that certain content strategies can be used to encourage followership, and this needs to be further investigated.

Investor attention and advisor social media interaction

In this article, we use a unique data set of financial advisors’ daily tweets to study investor attention. We develop an investor attention measure based on tweets between individual investors and their advisors in order to study the relation between investor attention and market fluctuations. Tweet frequency data indicate that investor attention increases on days with larger price fluctuations. Investors pay more attention to smaller gains than to smaller losses. However, attention increases by a greater magnitude for large losses than for large gains. Our findings provide evidence that daily equity return fluctuations are associated with individual investor attention and that large negative returns have the strongest impact on attention.

Comparing Print Coverage and Tweets in Elections

Social media platforms, including Facebook, Twitter, and Tumblr, have become more ubiquitous. They have had an increasing role in social movements, elections, and everyday life around the world. Social science is well positioned to explore the power and influence of social media economically, politically, and socially. This article is particularly interested in evaluating whether the sentiment of traditional print media coverage during elections has any relationship to the frequency of election-related tweets. Though television is perhaps more influential in terms of political news, social media is often used to retweet or comment on articles from print journalism. Also, though we increasingly consume news from social media, we often do not think of how opinions are converging or diverging during major events. This article specifically explores the case of the 2011–2012 U.S. Republican primaries. Ninety-nine randomly selected articles from the New York Times, the Wall Street Journal, and the Washington Post covering Republican primary debates were hand coded for sentiment and compared with the frequency and sentiment of candidate-related geolocated tweets from urban American users. We also explored briefly whether there is any relationship between print media and tweet sentiment. Overall, the newspapers sampled as a whole had a weak relationship to tweet frequency and sentiment. Though journalists have a large presence on Twitter, the medium is clearly not a facsimile of print media and other opinions, values, and sentiments may have a stronger influence within the medium. This study is significant both in its mixed methods approach and in its finding that traditional print media coverage is not generally related to the frequency or sentiment of election-related tweets despite Twitter’s role as a key space for news production and consumption.

What makes people talk about antibiotics on social media? A retrospective analysis of Twitter use

ObjectivesSocial media has reshaped individual and institutional communication. The unrestricted access to spontaneous views and opinions of society can enrich the evaluation of healthcare interventions. Antimicrobial resistance has been identified as a global threat to health requiring collaboration between clinicians and healthcare users. We sought to explore events and individuals influencing the discourse about antibiotics on Twitter.MethodsA web-based tool (www.topsy.com) was used to detect daily occurrences of the word ‘antibiotic’ from 24 September 2012 to 23 September 2013 in worldwide Tweets. Activity peaks (message frequency over three times that of baseline) were analysed to identify events leading to the increase.ResultsOf 135 billion messages posted during the study period, 243 000 (0.000002%) referred to ‘antibiotic’. The greatest activity increases appeared after: (i) the UK Chief Medical Officer's (CMO's) declaration of antimicrobial resistance as a national risk (January 2013 and March 2013); (ii) the release of the US CDC's report on antimicrobial resistance (September 2013); and (iii) the US FDA announcement on azithromycin safety concerns (March 2013). The CMO report in March reached an estimated worldwide audience of 20 million users in a single day. However, the frequency of antibiotic Tweets returned to basal levels within 48 h of all four peaks in activity.ConclusionsInstitutional events can rapidly amplify antibiotic discussions on social media, but their short lifespan may hinder their public impact. Multipronged strategies may be required to prolong responses. Developing methods to refine social media monitoring to evaluate the impact and sustainability of societal engagement in the antimicrobial resistance agenda remains essential.

Frequency of Tweeting During Presidential Debates: Effect on Debate Attitudes and Knowledge

This study examines the effects of live-tweeting during a 2012 presidential debate. We assessed the influence of sociodemographics and political and campaign characteristics on amount of tweeting during the debate, and also the effect of tweeting frequency on debate attitudes and knowledge. Results indicate that males tweeted more frequently than females, that political engagement and campaign interest were related to more debate tweeting, that campaign media use was not related to frequency of tweeting, and that political talk was marginally related to tweeting. In terms of live-tweeting effects, we found that amount of tweeting was not related to presidential debate attitudes (debate attention, enjoyment, perceived importance); however, we found individuals who tweeted most frequently learned more from the debate compared to individuals who tweeted less.

How the Larger Corporations Engage with Stakeholders through Twitter

The digital era has revolutionised the traditional communication assumptions that we learned during past decades. Social media constitute the new communication challenge. Twitter has recently passed 517 million users. This study examines how some of the largest companies are making use of this popular microblogging site to engage with their stakeholders. Using content analysis, we coded 5,352 tweets. We analysed the tweet frequency, the followers and followings, friending behaviour, the retweets and public messages, and the use that companies are making of different communication tools provided by Twitter to augment the information shared on their tweets. The study found that corporations are not effectively employing the full interactivity potential this site offers to build mutually beneficial relationships with stakeholders. These findings call attention to some key interactivity features that organisations are failing to utilise.

Twitter Use by Presidential Primary Candidates During the 2012 Campaign

This study examines Twitter use by presidential candidates during the 2012 primary election. The Twitter feeds and activity levels of candidates from the Republican, Democratic, Libertarian, and Americans Elect parties and their campaigns were gathered over a 3-month span. Variables examined include the number of tweets posted, followers gained, and followers added as well as the occurrence of hashtags, user mentions, hyperlinks, and content categories within tweets. Results showed candidates’ presence on Twitter was not uniform. Tweet frequency did not necessarily result in followers gained. Interestingly, the candidates who tweeted the most were not major party nominees. As the Republican primary campaign progressed, the amount of daily tweeting by the candidates was not higher than it had been earlier in the primary season.

Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less

While it may seem difficult to communicate in a meaningful manner with 140 characters or less, Twitter users have found creative ways to get the most out of each Tweet by using different communication tools. This paper looks into how 73 nonprofit organizations use Twitter to engage stakeholders not only through their tweets, but also through other various communication methods. Specifically it looks into the organizations utilization of tweet frequency, following behavior, hyperlinks, hashtags, public messages, retweets, and multimedia files. After analyzing 4655 tweets, the study found that the nation's largest nonprofits are not using Twitter to maximize stakeholder involvement. Instead, they continue to use social media as a one-way communication channel as less than 20% of their total tweets demonstrate conversations and roughly 16% demonstrate indirect connections to specific users.

Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others

Twitter is an Internet social-network and micro-blogging platform with both mass and interpersonal communication features for sharing 140-character messages, called tweets, with other people, called followers. Hierarchical OLS regression of survey results from 317 Twitter users found that the more months a person is active on Twitter and the more hours per week the person spends on Twitter, the more the person gratifies a need for an informal sense of camaraderie, called connection, with other users. Controlling for demographic variables does not diminish this positive relationship. Additionally, frequency of tweeting and number of @replies, public messages between Twitter users, mediate the relationship between active Twitter use and gratifying a need for connection. Results are discussed in light of uses and gratifications theory.

OMG Earthquake! Can Twitter Improve Earthquake Response?

Following the 12 May 2008 Wenchuan, China, earthquake, discussion circulated on the Internet describing how the U.S. Geological Survey's earthquake notification lagged behind firsthand accounts sent through Twitter, a popular Internet-based service for sending and receiving short text messages, referred to as “tweets.” A prominent technology blogger, Robert Scoble (http://scobleizer.com), is generally credited for being the first to aggregate and redistribute tweets from people in China who directly experienced and reported the shaking resulting from the Wenchuan earthquake. Subsequent earthquakes generated volumes of earthquake-related tweets, and numerous accounts are on the Web. For example, Ian O'Neill discusses Twitter activity following a magnitude 3.3 Los Angeles earthquake on 24 January 2009 in his blog http://astroengine.com. He showed a remarkable increase in frequency of tweets containing the word “earthquake” after the event and discussed the possibility of a Twitter-based earthquake detector. Similarly, following the 30 March 2009, Morgan Hill, California, magnitude 4.3 earthquake, Michal Migursk (http://mike.teczno.com) noted an increase in earthquake-related tweets. Access to firsthand accounts of earthquake shaking within seconds of an earthquake is intriguing, but is there any reliable information that can be gleaned from the Twitter messages? To explore this question, we provide a quick review of Twitter and its capabilities and investigate the possibility of using the tweets to detect seismic events and produce rapid maps of the felt area. In this exploratory study, we examine the tweets that followed the 30 March 2009 Morgan Hill earthquake. Twitter is a service that allows anyone to send and receive 140-character text messages (tweets) via any Internet-enabled device. Tweets can be sent and received through a Web page, mobile device, or third-party Twitter applications. Tweets can be sent publicly or privately to a specified user. All users who opt to “follow” a Twitter user will receive that user's tweets …