NaBiF4 nanocrystalline particles were synthesized by means of a facile precipitation synthesis route to explore upconversion emission properties when doped with lanthanide ions. In particular, the incorporation of the Yb3+-Ho3+-Ce3+ triad with controlled ion concentration facilitates near-IR pumping conversion into visible light, with the possibility of color emission tuning depending on Ce3+ doping amount. We observed that introducing a Ce3+ content up to 20 at.% in NaBiF4:Yb3+/Ho3+, the chromaticity progressively turns from green for the Ce3+ undoped system to red. This is due to cross-relaxation mechanisms between Ho3+ and Ce3+ ions that influence the relative efficiency of the overall upconversion pathways, as discussed on the basis of a theoretical rate equation model. Furthermore, experimental results suggest that the photoexcitation of intra-4f Ho3+ transitions with light near the UV-visible edge can promote downconverted Yb3+ near-IR emission through quantum cutting triggered by Ho3+-Yb3+ energy transfer mechanisms. The present study evidences the potentiality of the developed NaBiF4 particles for applications that exploit lanthanide-based light frequency conversion and multicolor emission tuning.