Straw mulching is an effective agricultural technology to reduce soil water loss in arid and semi-arid areas. Herein, the soil temperature and soil water content of bare land (LD) and 5 cm (JG5), 10 cm (JG10), 15 cm (JG15), 20 cm (JG20) and 30 cm (JG30) straw mulch thicknesses were measured through field experiments performed to assess the soil water evaporation using the simultaneous heat and water model during a freeze–thaw period. The results showed that the inhibiting effect of straw mulching on soil water evaporation during the freeze-thaw period reached 24–56.7%, and straw mulch reduced the range of daily soil water evaporation by 2.02–2.48 mm, the effects of random factors on the daily soil water evaporation were significantly decreased. The highest soil water evaporation rate occurs during the unstable freezing stage, and the lowest occurs during the stable freezing stage. When the straw mulch thickness exceeded 10 cm, the effect of increasing straw mulch thickness on daily soil water evaporation was reduced. The straw mulch layer could not completely inhibit the effect of the external environment on soil water evaporation even when the straw mulch thickness was increased to 30 cm. This research results can provide a basis for the scientific evaluation and prevention of soil water evaporation in arid and semi-arid areas.