The main idea of the article is to address the phenomenon of dancing as a type of creative activity in the modus of self-identification. Sociocultural (self-)identification within the framework of art is taken as the process and space of forming an outline — personal and collective — in relation to certain groups of values, norms and traditions, as a way to discover the boundaries of reflexivity and the possibility of their representation in an artistic act. Basing on the interpretation of reflection as self-directed thinking, this article solves the problem of showing the potential of art in general, and dancing in particular, in the aspect of formation and preservation of identity parameters. The identity is considered as the result of constructing metaphysical supports and methods of self-representation in the widest range: national, religious, ideological, gender, but above all — the actual artistic-stylistic one. In addition to the obvious value of beauty and harmony, the article highlights expressiveness and authenticity as the main axiological guidelines for the art of choreography. The author analyzes the high communicative potential of dancing as a type of artistic activity both at the professional and amateur levels. The article focuses on the specifics of self-identification procedures in the space of modern dance, interpreted in this context in a wide chronological field — from the emergence of “free dance” by Isadora Duncan to current trends in postmodern dance, “contemporary dance” and performative practices. The study concludes that dancing has a high axiological potential as an artistic activity that combines physical and metaphysical practices.