Framing Contests Research Articles

Competing Frames and Melodrama: The Effects of Facebook Posts on Policy Preferences about COVID-19

The tension between health and economic considerations regarding COVID-19 has resulted in a framing contest, in which proponents and adversaries of strong containment measures hold oppositional frames about the pandemic. This study examines the effects of competing news frames on social media users' policy preferences and the moderation of framing effects played by melodramatic news treatment. Results from a pre-registered online survey experiment in Chile (N = 518) show that participants exposed to Facebook posts with an economic frame were significantly less supportive of measures that restrict mobility (e.g., quarantines) than participants in the control group. Contrary to expectations, exposure to a public health frame also reduced support for stay-at-home orders, and the presence of melodramatic features had no significant impact on users' preferences. Other variables, however, did alter these framing effects, such as fear of COVID-19 and frequency of social media news use. These findings paint a rather complex picture of framing effects during the pandemic in a digital media environment.

The Role of Regulatory Agencies in Agenda-Setting Processes: Insights from the Italian Response to the COVID-19 Infodemic.

International organizations such as the WHO have worked to raise awareness of the massive infodemic that accompanied the COVID‐19 outbreak and made it hard for people to find trustworthy sources of information and reliable guidance for their decisions. Our contribution focuses on the Italian case, where the Communications Regulatory Authority (AGCOM) was able to act as first mover in its field so as to strategically frame the problem of disinformation in the absence of a pre‐existing policy intervention. An emerging body of research shows that the activity of formally independent regulators is not necessarily limited to the implementation of delegated regulatory competencies. We discuss the implications of the activity of independent regulators for the fight against disinformation during the COVID‐19 pandemic. We find that as a political actor in its own right, the Italian media regulator claimed control over sectoral expertise in order to shape the crucial first steps of the response to the infodemic.

Making sense of (mis)matched frames of reference: A dynamic cognitive theory of (in)stability in HR practices

AbstractBy returning to an old insight that frames of reference influence action, we theorize that actors’ frames influence their desired HR practices, and these practices will be stable if managers and employees share similar frames. When actors’ frames are mismatched, however, HR practices can violate employee expectations and trigger a sensemaking process, potentially leading to framing contests and conflict. We hypothesize predicted patterns of conflict and expected outcomes depending on the nature of the mismatched frames. Allowing for mismatched frames uniquely highlights the importance of recognizing managers’ and employees’ frames for understanding HR outcomes and conflicts observed in practice.

Natural gas – friend or foe of the environment? Evaluating the framing contest over natural gas through a public opinion survey in the Pacific Northwest

ABSTRACT A fierce debate is raging about the role of natural gas in North America’s energy mix. Once viewed as a bridge fuel for renewable energy, it is increasingly being characterized as hindering the energy transition. We explore public opinions about natural gas, its use and export, among residents in Oregon, Washington and British Columbia. While many of our respondents supported the continued use of natural gas in electricity generation and viewed it as relatively environmentally friendly, they did not feel that the benefits of fracking (increasingly the main source of natural gas production) outweigh its risks. Males, political conservatives, those who prioritized the economy over the environment, and those who didn’t subscribe to anthropogenic global warming felt more favorably toward natural gas. Furthermore, those who saw gas as more environmentally friendly were more supportive of gas usage and export, while those with pro-environmental views were less likely to support it.

Natural hazards as political events: framing and politicisation of floods in the United Kingdom

ABSTRACT This study explores how disasters are framed and politicised in the media to provide a systematic assessment of discursive dynamics and external political contexts of natural hazards. Utilising an actor-focused approach, it contributes with knowledge on how politicisation of disaster discourses unfolds. Two similar natural hazard events, the United Kingdom floods of 2005 and 2015, are investigated by means of a content analysis and a political claims analysis. The study finds that a tension between the national government and its contestants following the 2015 floods led to a framing contest which was heavily affected by the external political context at the time. The opposition and journalists constructed a narrative of government failure, not least by intertwining the event with the politically tense situation in the United Kingdom to further populist claims about government spending and EU policies. In 2005, the lack of a comparable external context and polarisation between actors in the media prevented a politicisation of the floods in the immediate aftermath of the disaster. These results illustrate the importance of broader political contexts, even those essentially unrelated to the natural hazard, for the politicisation of a disaster.

Dual Roles and Blurred Identities: A Framing Contest between Professional Associations in a Local Strategic Action Field

This paper examines professional associations’ local responses to global demands of accounting standardisation. Our longitudinal study from 1998 to 2018 analyses how professional associations of the German audit profession engaged in an intense framing contest over the adoption of external quality controls. Drawing on the concept of strategic action field and the literature on framing, we unpack how the gap between large audit firms and small audit firms increasingly undermined the capacity of the professional associations to fulfil their dual role of governance and representation. We unveil how their failed attempt to maintain the image of an unified profession ultimately led to the creation of a new professional association representing the ‘small auditor’ professional, which successfully, albeit temporarily, took control over the field of German auditing. Our findings suggest that the passivity of small audit firms in the process of translating global regulatory regimes should not be presumed. Rather, we provide insight into how small audit firms can rebuild their own identity by actively responding to waves of global regulation. Doing so, and contrary to prior research, our case highlights that governance units within strategic action fields are not necessarily aligned with the interests of the most powerful field actors.

We’re in this Together:Framing Contest over the Precariat in the Third Sector in Poland

We’re in this Together:Framing Contest over the Precariat in the Third Sector in Poland

Transcending the Framing Contests over the Human Rights of Older Persons

Transcending the Framing Contests over the Human Rights of Older Persons

Hijacking MeToo: transnational dynamics and networked frame contestation on the far right in the case of the ‘120 decibels' campaign

ABSTRACT This paper presents a case study of a digitally enabled mode of transnationally networked framing by far-right actors. We analyze the reach and strategic aims of the ‘120 decibels’ campaign, launched by members of the Austrian Identitarian Movement via social media in early 2018 in an attempt to latch onto the prominence of the MeToo hashtag (#MeToo). We argue that this constituted a form of discursive ‘hijacking,’ marked by a narrowing of the scope of the problem definition and a reformulation of the political demands. We draw on user-generated Twitter data and focus on geolocation markers and language clusters in order to investigate the transnational scope of these coordinated efforts. We employ content analysis to investigate the campaign’s strategic use of #MeToo. Our findings show distinct clusters of German-Austrian – and UK-US-based user groups, from which we infer directionalities in the transnational spread of the campaign. We demonstrate how the initial dissemination of the hashtag was driven by influential individual nodes within their respective networks and tied to #MeToo. The results point toward transnational networking activities among the far right and illustrate emerging dynamics between progressive and reactionary forms of digitally enabled networked framing.

Identity politics and hybrid tribunals

AbstractMany of the conflicts that have led to the creation of hybrid tribunals were identity-based conflicts – people who identified as members of one tribe, race, ethnicity, or religion used these distinctions as grounds to attack and persecute another group who often responded in kind. This reality means that the criminal justice processes that take place in the wake of such conflicts must take issues of identity seriously to be effective. This article uses the notion of framing contests to examine different identity-based responses to international justice. Defenders of the tribunals seek to portray them as impartial observers while critics paint them as illegitimate outsiders. Because hybrid tribunals have identity considerations as features built into them, they are better suited to promote their own legitimacy in these framing contests. These features include the personnel they use, the witnesses they call, the strategies their prosecutors deploy, and their local outreach programmes. Each of these tools can be used to frame the tribunal as a legitimate means to promote criminal justice and thereby advance the values of transitional justice.

Uncovering a Climate Catastrophe? Media Coverage of Australia’s Black Summer Bushfires and the Revelatory Extent of the Climate Blame Frame

The Black Summer of 2019/2020 saw the forests of southeast Australia go up in flames. The fire season started early, in September 2019, and by March 2020 fires had burned over 12.6 million hectares (Werner and Lyons). The scale and severity of the fires was quickly confirmed by scientists to be "unprecedented globally" (Boer et al.) and attributable to climate change (Nolan et al.). The fires were also a media spectacle, generating months of apocalyptic front-page images and harrowing broadcast footage. Media coverage was particularly preoccupied by the cause of the fires. Media framing of disasters often seeks to attribute blame (Anderson et al.; Ewart and McLean) and, over the course of the fire period, blame for the fires was attributed to climate change in much media coverage. However, as the disaster unfolded, denialist discourses in some media outlets sought to veil this revelation by providing alternative explanations for the fires. Misinformation originating from social media also contributed to this obscuration. In this article, we investigate the extent to which media coverage of the 2019/2020 bushfires functioned both to precipitate a climate change epiphany and also to support refutation of the connection between catastrophic fires and the climate crisis.

From Fringe to Focal: How Framing Facilitates Sustained Increases in Issue Salience

Why do some social issues remain salient over long periods while others fail to do so? We explore this question through a longitudinal qualitative study of the issue of economic inequality in discourse about capitalism. We find that an issue’s salience is impacted by the interplay of three key framing dimensions—axiological, causal, and ontological. We demonstrate how framing contests and their resolution related to these three dimensions unfold over time, and show how each provides a key link towards shaping how the issue is perceived, thereby facilitating changes in salience. Further, we show how the resolution of framing contests is informed by discursive resources in the broader cultural and political context that make some framings more resonant than others. In delineating this process, our study advances research on the dynamics of issues in organizational fields, interactional perspectives on framing, and social movements.

Communication Battles on Facebook in Hong Kong’s Umbrella Movement and Taiwan’s Sunflower Movement

Many have suggested that communication on social media could mobilize participation in social movements. Often overlooked is the use of social media communication by opponents of social movements to counteract the change advocated. Collecting data from the Facebook Graph API, this study examines both types of communication on public pages of Facebook in the Umbrella Movement in Hong Kong and the Sunflower Movement in Taiwan in 2014. It analyzes the content of public messages (1,389 from Hong Kong and 999 from Taiwan) collected on 10 pro- and neutral/anti-movement pages in each movement to study the framing process of the movements in the flow of communication. Changes in frames from posts to comments and then replies provide evidence of frame contestation, which are discussed in terms of counter-framing by counter-movements in online social networks. This is the first comparative study of communication in social movements of Hong Kong and Taiwan.

Varieties of contestation: China’s rise and the liberal trade order

This article reassesses whether, and if so how and why, China contests the WTO’s liberal trade order. Our framework on ‘varieties of contestation’ goes beyond the mainstream view of a monolithic Chinese trade policy that either challenges or supports the liberal trade order. We propose a two-step approach that allows for a more differentiated assessment. First, a constructivist analysis captures the extent to which China embraces liberal trade norms. China may contest the validity of the liberal compromise that underpins WTO rules (frame contestation) or merely express disapproval regarding their application (claim contestation). Second, a political-economic analysis of sector-specific preferences allows us to explain why China engages in contestation in some cases, but not in others. Empirically, we examine three sectors that have played a crucial role in recent WTO discussions: steel, agriculture, and information technology. We find that contestation is more prevalent in steel and agriculture compared to IT. It is only with respect to the steel sector, which is state-permeated and where behind-the-border regulation is at stake, that China contests the validity of the prevailing liberal compromise. This pattern of selective contestation suggests that China will neither entirely abandon the WTO nor proactively revive it.

Blackfish and SeaWorld: A Case Study in the Framing of a Crisis

This research focuses on the crisis that the documentary Blackfish precipitated at SeaWorld. The study begins with a brief account of the growth and evolution of SeaWorld and the financial and reputational damage that followed Blackfish’s release in 2013. A literature review of framing and frame theory follows. Next, the three issue-related, transformative frames embedded in the text/video of Blackfish are identified and analyzed; then the three main counter frames deployed by SeaWorld are identified and analyzed. The conclusion discusses how and why Blackfish prevailed in this high-profile framing contest. It does so by discussing the resonance, coherence, and credibility of the documentary’s anticaptivity narrative and its superiority over SeaWorld’s counterframing campaign. Perhaps even more important, the conclusion briefly examines how the tectonic shift in late-20th-century public opinion regarding animal rights—the kairotic backdrop of this crisis—forced SeaWorld to fundamentally change its business model in order to meet the dictates of this new ethos and to reestablish its postcrisis legitimacy.

Children, conflict, and the detention of ‘child soldiers’ in Canada and the United States: How framing contests shape policies

abstractThe detention of child soldiers is an example of an intractable policy controversy. In their advocacy of governance responses, policy-relevant actors adopt reductionist frames either of ‘victims’ – that require special protections – or of ‘perpetrators’ that necessitate the detention of individuals deemed threats. This article examines how the framing of a controversy influences policy responses. The ways in which policy actors in Canada and the United States acted from their frames and responded to frames of others on the issue of the detention of child soldiers is analyzed. Forty-five semi-structured interviews were conducted with representatives of nongovernmental organizations (NGOs), government officials, and military lawyers – across two national contexts – to build a comprehensive picture of these framing contests. Findings show that policy actors in both countries employed frame-diverging moves that prolong policy controversies. However, the adoption of the Canadian doctrine presents an example of a convergence of frames. NGOs and government officials engaged in strategies to create a shared framing that allowed to move beyond the perceived dilemma of child soldiers either as ‘victims’ or ‘perpetrators.’ These findings enhance not only our understanding of how framing dynamics shape governance responses but also demonstrate opportunities of using the research on framing processes in investigating complex experiences of children in conflict zones.

The discursive politics of ‘fracking’: Frames, storylines, and the anticipatory contestation of shale gas development in the United Kingdom

How contested sources of energy such as shale gas are perceived in frontier countries considering their development is incredibly important to national and international climate policies. The UK shale development case is of particular interest currently as the Government attempts to position the UK as a pioneer of European, safe, sustainable shale gas development. We conduct a mixed-methods analysis of the UK policy debate on shale gas development involving 30 stakeholder interviews and 1557 political documents. This empirical focus extends the existing literature by identifying the use of frames in and through the institutions and practices of formal UK politics. We identify nine key frames and their associated storylines, analyse their use over time, and compare these findings with other national case studies. Perhaps unsurprisingly, given most UK Governments within our timeframe have supported shale development, pro-shale development frames dominate in the policy debate; however, we also find a high level of anti-shale development frame use, suggesting a deep and ongoing framing contest in national formal political sites. We find in particular a more prominent focus on land-use issues and impacts on the landscape than other UK studies or other national contexts. Conceptually, the study puts forward an integrative approach to the related concepts of frames and storylines, as well as arguments concerning the impotence of storylines in anticipatory political debate and the polyvalence of framing strategies. Questions about governance are raised by the general lack of consensus over the framing of shale development within formal political sites, let alone amongst the broader public; and by the lack of a coherent response from the Government to criticisms of its approach. Finally, we reflect on the apparent lack of evidence for Hajer’s ‘communicative miracle’ in our case, and speculate as to whether the lack of broad-based resonance of the ‘bridge’ storyline signals trouble for the positive-sum thinking of ecological modernisation.

Membership without Social Citizenship? Deservingness & Redistribution as Grounds for Equality

Western societies have experienced a broadening of inclusive membership, whether we consider legal, interpersonal, or cultural membership. Concurrently, we have witnessed increased tensions around social citizenship, notably harsher judgments or boundaries over who “deserves” public assistance. Some have argued these phenomena are linked, with expanded, more diverse membership corroding solidarity and redistribution. We maintain that such a conclusion is premature and, especially, unsatisfactory: it fails to detail the processes–at multiple levels of analysis–behind tensions over membership and social citizenship. This essay draws on normative political theory, social psychology, cultural sociology, and political studies to build a layered explanatory framework that highlights the importance of individual feelings of group identity and threat for people's beliefs and actions; the significance of broader cultural repertoires and notions of national solidarity as a source and product of framing contests; and the diverse ways elites, power, and institutions affect notions of membership and deservingness.

Child Abuse, Policy Communities, and Frame Contestation During the Progressive Era

Abstract:Why did child abuse become a less significant problem after 1910? This article focuses on frame contestation, and how child-protection organizations gradually lost control of the narrative about fragile families to a competing set of groups—those that emphasized “family saving.” Like many interest groups, the SPCCs developed an “issue frame” in their efforts to publicize their mission, which sought to define a problem (child abuse), attribute blame for that situation (inadequate parents), propose a solution (the removal of children from parents), and encourage others to support their cause. After 1900, however, “family saving” groups identified a problem related to child abuse (fragile families), portrayed poverty as a cause of family instability, and supported policies that sought to preserve families. While advocating for policies that strengthened families, however, they undercut child protectors’ most crucial weapon against child abuse, namely, the removal of affected children from inadequate parents.

In the Name of the Law: Legal Frames and the Ending of the Occupy Movement in Hong Kong

The Hong Kong government made tactical use of legal instruments to end the Occupy Movement in 2014, yet there were divergent responses to the injunctions at the two main protest sites. Through a within-case comparison, this study argues that diverging legal frames explain the different reactions at the two sites. Law, as a constitutive symbol of certain collective action frames, constructs the boundaries of a movement and creates expectations among protesters regarding how to address legal instruments. The protesters in Admiralty tended to adhere to a law-abiding frame that required them to respect and obey the law when confronted with legal tactics. In contrast, the framing contest and self-selection of participants made activists in Mongkok susceptible to a law-defying frame that disposed them to resist the actions of law enforcement authorities. This study sheds light on the conditions under which protesters will obey the law.