Technology Acceptance Model Framework Research Articles

The Influence of Technology Acceptance Model (TAM) on The Users’ Behavior of Sikesya Application in IAIN Surakarta

This study aims to evaluate the student acceptance of SIKESYA (Sharia Financial System/Sikesya) application as the users by using the framework of Technology Acceptance Model (TAM) and its development. The constructs being tested in this research are perceived usefulness, perceived ease of use, experience, social influence, attitute toward behavior, behavioral intention, facilitating condition, and user behaviors. As much as 80 students has been chosen as sample which were determined using purposive sampling method. The data gathered was then analyzed using partial least square (PLS). The result showed that experience did not influence the perceived ease of use, on the other hand perceived usefulness has a positif influence toward users attitude and behavior in using Sikesya, while the perceived ease of use did not influence the users atttitude and behavior at all, since the students would still use it as it is an application used as part of university services. The attitude and behavior did not influence the behavioral intention, whereas the social influence has a positif effect on behavioral intention, yet the behavioral intention gave positif impact to user’s behavior. On the other hand, facilitating condition has no effect toward users’ behavior. Keywords: Sharia Financial System (SIKESYA), Technology Acceptance Model (TAM), IAIN Surakarta

The acceptance of computer technology by teachers in early childhood education

ABSTRACTThis study investigated kindergarten teachers’ decision-making process regarding the acceptance of computer technology. We incorporated the Technology Acceptance Model framework, in addition to computer self-efficacy, subjective norm, and personal innovativeness in education technology as external variables. The data were obtained from 160 kindergarten teachers, from public kindergartens in Daejeon, South Korea. According to the results, subjective norm had the strongest effect on computer acceptance. In addition, perceived usefulness and computer self-efficacy had a direct effect on computer technology acceptance. On the other hand, perceived ease of use and personal innovativeness in education technology had an indirect effect on computer technology acceptance. The measures accounted for approximately 32% of the variance of intentions to use computers in kindergartens.

Coalition formation during technology adoption

The Technology Acceptance Model (TAM) is a prominent framework that addresses the challenge of organisations to understand and promote the factors that lead to acceptance of new technologies. Nevertheless, our understanding of one of the model's key variables – social influence – remains limited. Drawing upon earlier studies that address the role of referent individuals to technology acceptance, this paper introduces the notion of ‘coalition’ as a social group that can affect the opinion of other members within an organisation. Our empirical study centres on an organisation that has recently decided to introduce Big Data into its formal operations. Through a unique empirical approach that analyses sentiments expressed by individuals about this technology on the organisation's online forum, we demonstrate the emergence of a central referent, and in turn the dynamics of a coalition that builds around this referent as the attitudes of individuals converge upon the Big Data issue. Our paper contributes to existing TAM frameworks by elaborating the social influence variable and providing a dynamic lens to the technology acceptance process. We concurrently offer a methodological tool for organisations to understand social dynamics that form about a newly introduced technology and accelerate its acceptance by employees.

Implementation Evaluation of Project Management Software in IT/IS Directorate of Kompas Gramedia Indonesia

This study aimed to evaluate the results of the implementation of Project Management Software at IT/IS Directorate of Kompas Gramedia that had been done by using the Technology Acceptance Model Framework. Factors such as the Perceived Ease of Use, Perceived Usefulness, Familiarity, and Subjective Norm Intention assessed may influence users to utilize Project Management Software. The results of the evaluation then were used as the basis of recommendations for improvements that might be made to the successful implementation. Based on the analysis, it is found that Subjective Norm Intention most affects users, whereas most influenced Perceived Usefulness, Perceived Ease of Use.

Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs

Purpose– This paper aims to propose a framework that integrated the technology acceptance model (TAM), theory of planned behaviour (TPB) and technology-organization-environment (TOE) and extended the constructs to enrich literature and capture some peculiarities of small and medium-scale enterprises (SMEs). Individually, the frameworks of extant TAM, TPB and TOE are insightful to the understanding of e-commerce adoption but a bit parochial in their constructs and so, can rarely provide clear lenses to deal with SMEs.Design/methodology/approach– The adoption of e-commerce depends largely on the users’ conscious assessment of the influencing constructs as proposed, among others, in theories of reasoned action, TAM, TPB and TOE. This paper reviewed, synthesized and extended the constructs of these models in an integrated framework. The proposed integrated framework led to 18 propositions to promote and facilitate future research, and to guide explanation and prediction of e-commerce adoption in an organized system.Findings– The introduced constructs in the integrated framework (e.g. company mission, individual difference factors, perceived trust and perceived service quality) introduce socio-technical systems and improve the theoretical base of adoption.Research limitations/implications– Neither the adoption drivers nor the constructs in the theoretical framework are mutually exclusive and exhaustive; rather, they are complementary and could incorporate other factors. Although the theoretical implications of the findings of this paper extend the scope of adoption drivers, the proposed framework needs to be tested empirically.Originality/value– The integrated and extended theoretical framework links three adoption drivers and attempts to improve existing knowledge on e-commerce adoption and to provide bases for more informed decision(s).

Investigation of Pre-service Teachers’ Intentions to Use of Social Media in Teaching Activities within the Framework of Technology Acceptance Model

In recent years, social media is used frequently in daily life, as a result of this; it affects different fields in our lives. Intensive use of technology in teaching activities causes the social media to enter in this filed too. In this context, teachers and students started to use social media in terms of teaching and learning activities such as information sharing, web based learning, creating discussion groups etc. The aim of the study is to investigate pre-service teachers’ intentions to use of social media in teaching activities which becomes indispensible in technologic environments. In accordance with this purpose a survey was prepared within in the framework of Technology Acceptance Model (TAM) which was developed by Davis (1986) and extended by Venkatesh and Davis (2000). The survey was implemented to pre-service teachers who are studying at a university in the faculty of education. Reliability, validity and factor analysis for the scales in the survey were performed. For each items in the scales, frequency distribution, percentages, means and standard deviation were calculated

A Moderated Mediation Model of Internet Use for Health Information

Background: Using technology acceptance model (TAM), prior studies revealed that attitude towards Internet use for health information differently affected behavioral intention to use the Internet for health information. In other words, some results showed a smaller influence of attitude on Internet use for health information as compared to results of other researches. The level of health consciousness could explain the differences in the existing literature on magnitude of the influence of attitude towards Internet use for health information on the Internet use. The main objective of the study is to examine the moderating effect of health consciousness on the influence of attitude towards using the Internet for health-related information on Internet use for health information seeking in TAM framework. Furthermore, the study aims to test the mediating role of attitude towards Internet for health information in the effect of cognitive beliefs (i.e. perceived usefulness and perceived ease of Internet use) on Internet use for health information seeking. Data for the present study were collected using convenience sampling. The sample consisted of female Internet users living in the state of Selangor, Malaysia. Partial Least Squares-Structural Equation Modeling method was used to test the research hypotheses based on the response from a total of 303 participants. The results of this study showed that when there is a high level of health consciousness (i) attitude partially mediates the influence of perceived usefulness on Internet use for health information and (ii) perceived ease of Internet use has an indirect effect on Internet use for health information through attitude towards using the Internet for health-related information.

Intention to use mobile customer relationship management systems

Purpose – The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach – An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 international sales managers representing five B2B companies. Findings – The study extends the TAM framework with three additional constructs derived from mobile technology and sales force automation literature, namely personal innovativeness in the domain of IT, perceived risk, and perceived reachability. The model demonstrates that personal innovativeness and perceived reachability have significant effects on the TAM framework. Research limitations/implications – The relatively small sample size limits the generalization of the results. Practical implications – Sales managers’ intention to adopt mobile CRM can be explained by the extended TAM framework. Understanding the key factors that influence intention to adopt a mobile CRM system will aid companies in implementing it among their sales force. Companies willing to foster adoption of a mobile CRM system among the sales force could focus on communicating the usefulness of using the system and benefits gained from enhanced reachability. Recruiting sales people with strong personal innovativeness is beneficial. Originality/value – This study responds the calls for studies on mobile platforms and on the use of mobile B2B applications in sales force management. It is among the first attempts to incorporate variables derived from mobile technology acceptance literature among the sales force into the TAM framework, to better explain acceptance of mobile CRM systems.

Perceived Ease Of Use (Peou) And Ranking Of Payment Systems In Nigeria: Case For Systems Cannibalization

With a view to facilitating the cashless policy of Central Bank of Nigeria (CBN), the study ranked the three payment systems in Nigeria using the Perceived Ease of Use (PEOU) framework of Technology Acceptance Model (TAM). Based of ten factors of PEOU, 282 highly literate and financially active Nigerians who are aware of the three payment systems obtainable in Nigeria were required to rank them on a scale of 1-3. Analysis of the ranking showed that on the aggregate, e-payment system ranked first on the basis of PEOU factors, while in specific terms, cash payment system ranked first on the crucial factors of ease of use and clarity of operating payment systems, and cheque payment system ranked first on the factors of rigidity/inflexibility and ability to manipulate payment systems. For e-payment system to become the dominant payment system in Nigeria, the study recommended the Cannibalization of Cash and Cheque Payment Systems through the adoption of counter marketing strategies and the adoption of developmental marketing strategies for e-payment system.

Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level

The purpose of this article is to examine convergence or divergence of Technology Acceptance Model (TAM) based studies in Internet Banking (IB) services on adoption patterns. Literature survey was conducted using convenience sampling in order to cover wide range of journals. A keyword search was conducted and 24 closely related studies were selected for the systematic review in order to provide a comprehensive picture of the existing studies. The review concluded that culture which plays significant role in technology adoption has been ignored in context of IB adoption. This findings show that models with attitude as mediating variable are better predictors of individual IB adoption. Further, it is observed that technological factors such as technological complexity, experience and trust in technology have received very less attention which studying adoption patterns of technology such as IB. This article contributes to existing body of IB adoption literature by incorporating culture as moderating variable into the framework of TAM. In addition, study advances IB literature on attitude and adoption patterns. This article is novel in terms of incorporating cultural dimensions (i.e., uncertainty avoidance, and individualism/ collectivism) as moderators into the frame of extended TAM in context of IB.

Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services

The present research examines online banking services, and it challenges the prevailing assumptions underlying the nomological validity of the Technology Acceptance Model (TAM). Results from 594 Taiwan respondents support a negative relationship between sub-constructs of consumers’ risk propensity and ensuing online banking services (OBS) engagement. The most important contribution is the strong empirical support that both consumers’ positive impact of perceived ease of use and perceived usefulness are positively related to the adoption of OBS. Furthermore, the results reveal that the assumptive impact of perceived risk construct is negatively associated with OBS adoption. The diminished impact of perceived risk explicitly challenges the predominant underpinnings of the TAM framework. In addition, findings reveal that the perceived risk factor consists of five underlying dimensions: financial risk, performance risk, time risk, psychological risk, and privacy risk.

Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption

The Technology Acceptance Model (TAM) is considered one of the best frameworks to understand technology-related adoptions that can be extended and adapted to the different features of many diverse situations. This work analyzes the adoption of e-government services and proposes that trust and personal values contribute to better understand such adoption. Specifically, this study proposes an integration of trust into the TAM, due to the online context characteristics (i.e., uncertainty). In addition, since these services are provided to the whole citizenry, two personal values very much related to e-government advantages (citizens’ time consciousness and environmental concern) are proposed as moderators of the aforementioned relationships. Results reveal the mediating role of trust into the TAM framework which is confirmed by a rival models analysis. Besides, citizens’ personal values moderate the influence of some antecedents of the intention to use e-government services, which suggests some interesting implications for public administration strategic marketing.

Extending the Technology Acceptance Model to assess automation

Often joint human–automation performance depends on the factors influencing the operator’s tendency to rely on and comply with automation. Although cognitive engineering (CE) researchers have studied automation acceptance as related to task–technology compatibility and human–technology coagency, information system (IS) researchers have evaluated user acceptance of technology, using the Technology Acceptance Model (TAM). The parallels between the two views suggest that the user acceptance perspective from the IS community can complement the human–automation interaction perspective from the CE community. TAM defines constructs that govern acceptance and provides a framework for evaluating a broad range of factors influencing technology acceptance and reliance. TAM is extensively used by IS researchers in various applications and it can be applied to assess the effect of trust and other factors on automation acceptance. Likewise, extensions to the TAM framework use the constructs of task–technology compatibility and past experience to extend its description of the role of human–automation interaction in automation adoption. We propose the Automation Acceptance Model (AAM) to draw upon the IS and CE perspectives and take into account the dynamic and multi-level nature of automation use, highlighting the influence of use on attitudes that complements the more common view that attitudes influence use.

Applying the technology acceptance model to Iranian engineering faculty libraries

PurposeThe purpose of this research is to study the determinant factors in the acceptance of information technology (IT) by librarians in the libraries of engineering faculties of public universities in Tehran.Design/methodology/approachThe Technology Acceptance Model (TAM) is used as the research framework and the applicability of this model on the research population is studied. The constructs of TAM include its perceived usefulness, perceived ease of use, attitude toward use, and the intention to use IT. These are the independent variables that affect the dependent variable of IT use. The first six hypotheses of the research have been based on inter‐relationships between each pair of variables in the TAM. The applicability of the TAM model on the population of librarians is the seventh hypothesis. The survey method was applied for collecting data, using a questionnaire. The studied population included 160 librarians and the questionnaire was sent to all of them.FindingsThe research findings indicate that all independent variables in the framework of TAM affect the acceptance of IT, but the final results (R=0.033 for Model) indicate that the applicability of the TAM model to study this group is weak.Originality/valueThere is a lack of research of the acceptance of IT using the TAM model in Iranian organizations and libraries, as well as in libraries and in library science around the world.

A Study of Virtual Learning Environment with Reference to the Perceived Preparedness of the College Students in Tamil Nadu (South India)

This study intends to understand student’s perception and preparation for a Web-enabled learning. The purpose of this study is to asses the preparation of learners to adapt to the virtual learning environment, (VLE) as all students are expected to be computer savvy if they are to participate in the VLE. This research paper investigates the preparation and attitude of the students towards the online virtual learning environment, and the conditions under which web-based courses are or are not accepted by students. Data were collected from the questionnaires completed by the 350 students enrolled in self-financed and aided colleges in Chennai and Tamilnadu, having prior experience with open education resources such as wikepaedia, Blogs, U-Tube digital libraries and other multimedia applications. The questionnaires for the study were developed from the framework of Technology acceptance model (TAM) developed by Davis Bagozzi and Warshaw (1989) and Pedagogical theories from educational research and group interaction/Social theories from social psychology and sociology. Two aspects, instructional and interactive, are considered in this study. The instructional aspect of a VLE refers to the providing study materials & Learning resources via the World Wide Web, that are relevant to the pedagogical theories from educational research. The interactive aspect is related to group interaction/ social theories from social psychology and sociology. This empirical study centers on understanding students perception and skills within these two aspects which is considered essential in assessing students readiness towards web based courses. It is assumed that with the increased capacity and potential of the information networks there will be a growing number of students using electronic resources in order to pursue their education, thus research will help the policymakers and educational institutions in assessing the needs and demands of VLE. The study will help in understanding the student’s perception towards VLE, thus improving the design of VLE for further improvement.

An Extended TAM Model for Chinese B2C Websites Design

Firms are devoting resources to the development of electronic commerce (EC) to enhance their competitiveness. In addition to strategic planning and financial support, an effective B2C web site is important for a firm to reap the potential benefits of EC. In this sutdy, we study the key factors influencing the effctiveness of B2C sites and examine how these factors affect customer's behavioral intention to purchase through these sites. To answer these questions, we draw on the technology acceptance model (TAM) and derive an extended TAM framework to relate web site design factors with major constructs in TAM. In addition, we assess three famous B2C sites to identify and classify the main web-design elements of B2C sites in China. We conclude with a consideration of the managerial and research implications of this study.

Key functional characteristics in designing and operating health information websites for user satisfaction: An application of the extended technology acceptance model

Objective With growing demand for health information and rapid development of information technology, health information websites are emerging as the most effective media to meet the public's needs for health information. This article is intended to offer a technical view on the design and operations of health information websites. Along this line, employed here is the Technology Acceptance Model (TAM), which has been widely used to predict user acceptance based on Perceived Ease-of-Use (PEOU) and Perceived Usefulness (PU). Methods We extend the original TAM by including some exogenous variables since it is necessary to understand the role of the antecedents of acceptance constructs when designing an effective health information website for improving user satisfaction. This study focuses on identifying the core functional factors in designing and operating health information websites. Conducted are some multivariate statistical analyses based on data from an extensive survey. Results The results from the structural equation analysis suggest that functional characteristics should be categorized into three groups: one affecting PU and PEOU, another affecting only PEOU, and the other having no direct effect on either PU or PEOU. In particular, ‘usage support’ and ‘customization’ are two key functional characteristics in the extended TAM framework for health information websites. Conclusion Contrary to expectations, however, the direct effect of PEOU on usage support is hardly observed, which differentiates health information websites from other commercial websites like online shopping malls. As a result, understanding the antecedents of PU takes on more significance.

An integrative framework of technology acceptance model and personalisation in mobile commerce

Personalisation has emerged as a key strategy to unlocking the customer's loyalty in mobile service businesses. The objective of the article is to examine customer satisfaction and delight derived from using personalised applications and services in the context of mobile commerce. Results from the survey indicate the amount of generalised messages that customers receive has no effect on either customer satisfaction or customer delight. Further, the preference of multimedia messages and the perceived usefulness of personalised message could increase customer satisfaction, but not customer delight. However, only text messages could make customers satisfied and at the same time could increase customer delight. Implications and avenues for future research are discussed.

The Impact of Power Distance on Email Acceptance: Evidence from the PRC

This study expands the general applicability of the Technology Acceptance Model (TAM) across cultures by incorporating cultural influence into its theoretical framework. Elements of Hofstede's cultural theory are incorporated into the TAM framework to examine the moderation effect of Power Distance on the relationship between Subjective Norms on the Perceived Usefulness of email in the context of the People's Republic of China. Moderated structural equation models (MSEMs) are used in the study to explore the moderating effect of Power Distance. The findings show that, contrary to some beliefs, the influence of Subjective Norms on Perceived Usefulness is stronger among individuals with lower Power Distance than among those with higher Power Distance. The individual level analysis of cultural factors used in the study attempts to avoid the over generalizations of cultural typology and remedy the inadequacy of post hoc explanation in conventional IS cultural studies. Findings will help organizations understand the influence of core societal values on email acceptance and so to better utilize social and cultural practices in organizational technological diffusion.