PurposeThe purpose of this paper is to describe the Value Scorecard framework for performance measurement and advocacy in academic and research libraries.Design/methodology/approachThe study used a leadership perspective and an autoethnographic approach to develop and test the theory and practice of value measurement in a case study research library. A constructivist approach was taken for developing the framework, followed by quantitative and qualitative methods to develop, deepen and implement the full description.FindingsThe Scorecard proposition is summarized as previously elaborated in five papers, covering the overall framework and its implementation and more detailed theory and practice from the case library on human and relational capital assessment.Research limitations/implicationsThe paper provides a new ontology for research libraries. Implementation has been undertaken in one case library, but the learning should be transferable to others and also potentially to other public sector or values-based organizations.Practical implicationsThe Value Scorecard is shown to be applicable to organize measurement and assessment in research libraries for the demonstration and advocacy of a library’s value. It is hospitable to pre-existing data collection approaches.Social implicationsThe Scorecard addresses the need to prove the social value and worth of libraries.Originality/valueThe Value Scorecard is a unique and unifying contribution to the frameworks and methods for performance measurement and advocacy in academic and research libraries. The study covers 10 years of research work to understand the concept of value in libraries, as well as 8 years of organizational development to apply this learning.