Although the reception of Mark has a very long tradition within New Testament studies in discussions of the Synoptic problem or the relation of the Synoptics to John, nevertheless works on reception of the Gospel beyond the New Testament are few. Further, especially for the early period, these works focus primarily on the fact of Markan reception—who knew it and accepted it—rather than its hermeneutical potential. The present essay focuses on this hermeneutical question, tracing the Markan language of “this generation” through its reception, rejection, and adaptation in Gospel literature up to the Gospel of Judas. I argue that this intra-Gospel reception reflects back on Mark itself and illuminate aspects of its interpretive possibilities. Indeed, I aim to show here that Mark’s reception is intrinsic to its possibility for meaning at all and by attending to the ways in which early texts from Matthew to Judas interpret Mark enables one to appreciate the very different ways Mark’s potential meaning is actualized. This argument demonstrates the value of uniting exegetical and diachronic description with a dialogical hermeneutical framework, facilitating mutual interpretation without simple harmonization.