The key to shale gas exploration is the characterization of gas migration under the combination of multiple factors. To address the long-standing energy challenge of rapidly and accurately quantifying the behavior of natural fractures and matrix pores in shale at an engineering scale in interaction with gas migration. This study proposes an interdisciplinary model for shale gas extraction by adopting fractal theory. Five innovative microstructural parameters are developed to characterize the size and scale of natural matrix pores/fractures in shale, so as to investigate the contributions of fractal distributed pores and fractal power-law distributed fractures to shale gas extraction. The present results of the proposed model are consistent with the exploitation state of the UK Bowland Shale #114 well. The evolution of the shale microstructure will lead to changes in gas migration behavior throughout the reservoir and in turn affect shale stress, temperature and gas adsorption–desorption effect, and finally have a significant impact on permeability. It is found that in the present analysis of the entire Bowland Shale, the overall permeability changes by 10.8% with the evolution of fractal distributed pores and by 41.3% with the evolution of fractal power-law fractures. This work provides a new approach for rapidly exploring the behavior of shale fractures and matrix pores at engineering scales. This work also offers a new and practical baseline for shale gas extraction assessment and fossil energy management.