Company Founders Research Articles

If content is king, conversion is queen: The dilemma of Dona Diva

This work presents the real story of Dona Diva, a semi-jewelry company operating in e-commerce and serving the entire national territory, both in wholesale and retail. This study focuses on highlighting the digital marketing strategies implemented by the company's founders and its marketing and sales team. Within this context, the primary objective is to investigate the importance of digital marketing and social media in showcasing the advantages and disadvantages (especially when misapplied) of these marketing and communication channels between the company and its customers. The central dilemma of the case is: *How can content be created for two distinct channels, with different characteristics and interests (B2B and B2C), to drive e-commerce sales for both?* The case was built using primary sources, through interviews with the company's founders, as well as secondary sources. The names of the founders, the company, and the originality of the story were faithfully preserved throughout.

TRANSFORMING MARGINALIZED SOCIETY: SOCIAL ENTREPRENEURSHIP IN TODAY’S MALAYSIAN BUSINESS LANDSCAPE

Social entrepreneurship is becoming more widely acknowledged as crucial in tackling the most urgent social, environmental, and economic issues in the world. While existing reports on social entrepreneurship in Malaysia provide a broad overview, they often fail to capture the nuanced and dynamic growth of social enterprises serving the autism spectrum disorder community, where practical innovations and focused initiatives drive meaningful progress and provide crucial support for individuals and families. A qualitative study approach, using multiple case studies, has been used to explore and understand the phenomenon of social entrepreneurship in Malaysia by choosing six founders of social companies based in Klang Valley, Malaysia, to participate in this study. Data collection would be a face-to-face interview. Using thematic analysis, the researcher can identify these organizations' unique challenges and the targeted initiatives driving meaningful progress and providing crucial support for individuals and families. subsequently developing strategies to enhance the impact and sustainability of social enterprises in Malaysia.

Принцип ограниченной ответственности участников хозяйственных обществ и корпоративный контроль: взаимосвязь и перспективы развития правового регулирования

The relevance of the topic is due to the lack of a systematic approach in the legislation regarding the mechanism of ignoring the principle of limited liability of founders (participants) of business companies and the parallel judicial practice that is being formed in this area, which develops general provisions on the inadmissibility of abuse of law and certain provisions of corporate and bankruptcy law. The authors substantiate the lack of structure and futility of the approach of applying the doctrine of "removing the corporate veil", based entirely on the paradigm of abuse of law. The research includes three stages. Firstly, recognizing corporate control as a constituent element of the doctrine of "removing the corporate veil", the authors consider its place in the dynamics of legal regulation through the prism of the theory of legal relations and legal facts. Secondly, judicial practice is being studied, demonstrating the implementation of legislative regulation in the studied plane on examples of courts overcoming the principle of limited liability of participants in business companies, including cases of using the structure of a legal entity to deceive creditors, undercapitalization of a company and mixing its capital with the capital of participants. Thirdly, having discovered a "break" in the dynamics of legal regulation when using the tools proposed by judicial practice, which primarily include the evaluative ideology of good faith, the authors model the "deployment" of the essence of a legal entity to the moment when it is influenced by excesses of volition in a corporation. In this connection, conclusions are drawn about the relationship between the independence of a legal entity, the "removal of the corporate veil" and corporate control. Based on the results of the exploration, a position is made on the need to recognize the methodology of application of Article 10 of the Civil Code of the Russian Federation as temporary and the need for the development of a general generic regulatory regulation in the field under consideration.

Виклики стартапів та шляхи їх подолання

This article analyzes the key factors influencing and challenges faced by startup enterprises at various stages of their development. Among the most significant obstacles are financial difficulties, mismatch between products and market demands, market competition, team incompetence in selecting optimal business models, regulatory challenges, pricing issues, and establishing interdisciplinary skilled teams. According to statistics, only 34% of startups successfully acquire necessary funds, while 62% struggle to secure financial support. Furthermore, only 0.00006% of startups achieve "unicorn" status. Understanding market needs for innovative products or services is a critical aspect of a startup's business plan. The insufficient knowledge is also a major factor significantly affecting startup firm development. A superior product or idea does not guarantee unquestionable startup success. Often, cofounders of startups lack management skills, market experience, and knowledge, underscoring the importance of utilizing advice from mentors. According to statistics, 33% of founders of technology companies who benefited from mentorship by successful entrepreneurs become industry leaders. Market competition is also a challenge for startup growth. According to statistics, 20% of startups fail due to being suppressed or outpaced by competitors. Bridging the experience and competence gap among startup entrepreneurs can be achieved through young firms entering into strategic partnerships. Collaboration can take various forms, from joint marketing initiatives and cross-promotions to establishing joint ventures and strategic alliances. A key aspect is finding partners who not only complement the individual business but also align with the values of a specific brand, creating mutually beneficial and long-term relationships. The article explores solutions to startup initiation and development problems in financing, marketing, and business model formation. It presents examples of tools that assist startups in conducting research on target audiences, product promotion, strategy analysis, and key performance indicators effectively. Additionally, it highlights the relevance of the topic and the necessity for further research in this direction. The article provides information that will be useful for entrepreneurs working in the startup industry and venture business, as well as for researchers interested in this subject matter. Its conclusions and recommendations can help understand key aspects of startup development and mitigate failure risks.

Addressing Gender Stereotyping in the Emergent World of Block-Chain and Cryptocurrency Administration

The study seeks to address the gender gap in the crypto world by exploring strategies for promoting financial literacy, creating opportunities for women in the industry and addressing the “bro culture”. Several empirical evidence has been done by researchers which indicates that men are more interested in crypto currencies than women. This work will show how crypto currency-based approaches to development interact with gender, which are part of neoliberal beliefs about entrepreneurialism, financial inclusion, and gender roles. Block-chain technology has the potential to address gender inequality. The research methodology borders around the use of descriptive methods of analysis and content analysis. The work attempts to look into the rise of decentralized finance, specifically block chain-based applications and calls for a more feminine-friendly analysis. Findings by Gemini’s State of US Crypto report showed that women make up only 26% of the investors in the space. Forex analyzed the top 50 crypto company founders to find only 6% of these have female CEOs. The World Bank explores how block chain can be leveraged to advance gender equality, particularly in the context of humanitarian response and financial services. As such, the gender gap in the cryptocurrency world is a complex issue that requires a multifaceted approach to address. The study recommended that blockchain technology holds promise for promoting gender equality

Financial Planning Linen Rental Laundry with RFID Technology in PT. Think Clean Laundry

This research uses qualitative methods. Qualitative methods are scientific approaches aimed at understanding the meaning, interpretation, and context of the phenomena being studied. This approach emphasizes in-depth descriptions, understanding, and analysis that focus on qualitative rather than quantitative aspects. The capital planning of PT. Think Clean Laundry is sourced from 70% company founders, 20% from investors, and 10% from bank loans. Revenue planning for the first year is set at IDR 3,987,000,000, with the Break-Even Point achieved in the first year and the Payback Period in 2 years and 5 months. The result of NPV > 0 indicates that the investment made provides benefits to the company, allowing the project to be carried out. According to the five-year ROI calculation at PT. Think Clean Laundry, the effectiveness of the investment in generating profits relative to the costs incurred was realized in the first year. This indicates that PT. Think Clean Laundry achieved significant profits and is able to continue its investment in the following years. Financial planning to ensure the success of the Linen Rental Laundry business using RFID technology at PT. Think Clean Laundry plays a crucial role in managing the company's financial statements.

Legal Certainty of the Meaning of the Parties' Agreement on the Authorized Capital of a Limited Liability Company

The impact of changing the amount of PT capital to an agreement between the parties has led to a lack of legal certainty for the involved parties. A significant legal conflict exists between Article 32 paragraph (1) of Law Number 40 of 2007 concerning Limited Liability Companies and Article 109 paragraph (1) of Law Number 6 of 2023 concerning the Stipulation of Government Regulations in Lieu of Law Number 2 of 2022 concerning Job Creation. The changes allow the amount of PT capital to be determined based on the agreement of the company's founders, leading to ambiguity in legal certainty. This research aims to examine and analyze the legal consequences of these regulations on the basic capital requirements for Limited Liability Companies in Indonesia, and to assess the legal certainty surrounding the agreement between parties regarding PT capital. The research employs a normative juridical method, utilizing statutory, comparative, and conceptual approaches. The analysis is grounded in the Theory of Legal Certainty (Grand Theory), Development Law Theory (Middle Range Theory), and the Theory of Good Corporate Governance (Applied Theory). The research found that changes in the regulation of basic capital, following the enactment of Law No. 6 of 2023, have contributed to legal uncertainty. This study aims to provide legal clarity on the consequences of these regulatory changes and their impact on corporate governance and legal compliance in Indonesia.

Research on High-quality development of enterprises based on an intelligent background

In the global economy, intelligent technology has attracted much attention as a crucial factor in propelling enterprises towards achieving high-quality development growth. Taking the financial reports of A-share listed companies in Shanghai and Shenzhen Stock exchanges published from 2007 to 2022 as samples, this study explores the influence and mechanism of intelligent technology on the high-quality development of enterprises. The study finds that intelligent technology has a substantial positive impact on enhancing the high-quality growth of businesses, especially by improving innovation efficiency and management efficiency. In addition, digital inclusive finance and the digital economy have a positive moderating effect on the relationship between intelligent technology and the high-quality development of enterprises. These results offer practical backing for the advancement of corporate intelligence and establish a vital theoretical and empirical foundation for companies to uphold their competitive edge in an intensely competitive market landscape.

Predicting Startup Success Using Machine Learning Approach

Predicting startup success is important because it helps investors, entrepreneurs, and stakeholders allocate resources more efficiently, minimize risks, and enhance decision-making in an uncertain and competitive environment. Therefore, investors need to predict whether a startup will succeed or fail. Investors conduct this assessment to determine if a startup is worthy of funding. The company's founders mark success here by receiving a sum of money through the Initial Public Offering (IPO) or Merger and Acquisition (M&A) process. If the startup closes, we will consider it a failure. The data used consists of 923 startup companies in the United States. We carried out the classification using four methods: Random Forest, Support Vector Machines (SVM), Gradient Boosting, and K-Nearest Neighbor (KNN). We then compare the results from the four methods with and without feature selection. We determine the feature selection based on the relative importance of each method. The results of this study indicate that the Random Forest method with feature selection has the best accuracy, precision, recall, and F1 score than the other methods, respectively 81.85%, 80.19%, 87.09%, and 83.44%.

Transformasi Digital: Efisiensi dan Inovasi dalam Manajemen Operasional

Operational management is one of the important fields in management science that focuses on managing resources effectively and efficiently to achieve organizational goals. With the increasing development of information and communication technology, it has given birth to digitalization in various sectors. However, to what extent this digital transformation is able to increase efficiency and realize innovation in operational management, an in-depth analysis is needed. The method used in this study is descriptive qualitative, using secondary data analysis. Data collection and literature studies were carried out to determine the right analysis so that it can produce conclusions that are useful for increasing competitiveness and ensuring business continuity. In this study, the adoption of technologies such as AI, IoT, and automation is the key to achieving increased efficiency and opening up opportunities for innovation that have a significant impact on operational management and company performance. Digitalization is the foundation for companies to be competitive and relevant in an increasingly competitive global market. In other words, digital transformation is absolutely necessary, because it is proven that the adoption of digital technologies such as AI, big data, cloud computing, and IoT not only increases the efficiency of operational management, but also paves the way for continuous innovation and rapid adaptation to market changes.

From entrepreneurship to established business: duration, challenges and coping tactics according to resource providers and successful entrepreneurs

PurposeThis paper aims to explore the perception of successful entrepreneurs and resource providers regarding the minimum operational time necessary to legitimize an enterprise as an established company, as well as the tactics used by the entrepreneurs to minimize the distrust of society during this initial period of the life cycle of the organization.Design/methodology/approachData collection from two groups: (i) interviews with 62 entrepreneurs and founders of established companies; and (ii) a questionnaire completed by 77 sales managers of companies that provide businesses with resources (they practice business-to-business). Regarding analyses: (i) to analyze information, this study applied the content analysis technique; and (ii) for data, this study applied the one-sample t-test, mean comparison t-test, Pearson’s correlation test, chi-square test of association, Mann–Whitney U test and correspondence analysis technique.FindingsIn this study, a period of 42 months was identified for the legitimization of enterprises by society, in other words, the time necessary for enterprises to be recognized as an established company and a company of low risk by customers and resource providers. A set of managerial and behavioral actions practiced by successful entrepreneurs to face the difficulties they experience during the legitimization period was also identified.Practical implicationsIn addition to establishing a period of 42 months for the legitimization of an enterprise in the eyes of society, a set of 15 strategies used by successful entrepreneurs was identified to combat the prejudice associated with the youthfulness of their companies. Of these, 12 are linked to managerial actions and 3 to the entrepreneur’s behavior. It should be highlighted that eight of these strategies are innovative and have yet to be addressed in the literature on mitigating risks associated with the liability of newness principle.Originality/valueThe authors discuss the legitimization of enterprises based on the perception of actors who play a fundamental role regarding entrepreneurial action: resource providers for companies, customers and successful entrepreneurs. This is a triangulation of sources, as well as a triangulation of collected data and qualitative and quantitative techniques, which sought to ensure the accuracy and reliability of the information that resulted from this analytical process.

Conquering Digital Marketing: Powerful Strategies for Accelerating Business Growth

Understanding digital marketing tactics is now crucial for company expansion in the digital age due to the quickly changing technology landscape. This study investigates the efficacy of modern digital marketing strategies with an emphasis on how they support significant company growth. This study is significant because it offers practical advice on how to use data analytics, customization, and cutting-edge technology like machine learning and artificial intelligence to maximize digital marketing initiatives. The main goal of this study is to determine and evaluate the best digital marketing tactics that spur company expansion. Using a thorough literature review methodology, the study assesses the effects of different digital marketing methods on business performance by looking through contemporary academic sources. Important results show that cross-channel and multi-channel marketing techniques greatly improve brand coherence and consumer engagement. Enhancing targeting accuracy and campaign efficacy requires the use of data analytics and artificial intelligence capabilities. While ethical principles and digital transformation are essential for maintaining consumer trust and competitive advantage, personalization and customer feedback integration play a critical role in driving engagement and conversion rates. Furthermore, social media, influencer marketing, and strong content tactics work well to increase brand awareness and adherence. Strategic agility is ensured by remaining up to date with emerging trends, and marketing outcomes are further enhanced through optimization of conversion rates and user experience design. These findings' implications imply that companies should take a multifaceted strategy to digital marketing, including cutting-edge technologies and emphasizing ethical and personalized practices. It is advised to use multi-channel marketing techniques, make use of AI and data analytics, prioritize ethical marketing, and continuously improve user experience and content. Future studies ought to investigate how new digital trends—like gamification and behavioral targeting—affect the efficiency of marketing campaigns and the expansion of companies. In addition to offering a foundation for companies hoping to succeed in the cutthroat digital economy, this research advances our understanding of successful digital marketing tactics.

A social reproductive perspective into rural e-commerce and internet history in China

The history of the internet, whether in China or elsewhere in the world, is often told through the stories of successful and often publicly listed companies, state policy initiatives and chronology, or prominent individuals and groups such as tech company founders and influential social and political activists. This short essay tells a different story of the Chinese internet history in the past 30 years from a social reproductive perspective, centering on rural e-commerce and families caught in between the rural-urban divide, against the wider currents of the state’s rural informatization campaign, Chinese Big Techs’ expansion into the countryside, and ongoing transformation in urbanization and rural-urban conversion. The goal is to move beyond a techno-determinist, individualized, and male-centric framework of analyzing digital media and the internet to adopt a materialist, feminist, and substantivist approach.

Analyzing the Successful Reasons on Perfect Film and Television

Due to economic growth, the cultural industry's rapid expansion, and advancements in science and technology, Perfect Word, a game company, utilized financial leverage to establish Perfect Film and Television and enter the film and television industry. This move resulted in significant profits because their film and television productions gained immense popularity among viewers. The goal of this study was to investigate the factors that contributed to Perfect World's achievements in the film and television industries. This paper examines Perfect Film and Television's precise measures, using it as a case study, and evaluates its financial statistics and the accolades it has received. The primary factor contributing to its success lies in the company's foundation of producing top-notch content, consistently broadening its distribution platforms, and venturing into international markets. To achieve further growth, Perfect Film and Television can strategically establish a comprehensive industrial chain, leverage digital technologies to broaden distribution channels, and establish a distinct traditional cultural brand. The factors that contributed to this study's success can serve as a blueprint for the expansion of other film and television enterprises.

The Influence of Leadership Communication on Employee Performance of PT. Duta Karya Bersatu Surabaya

Communication is needed in various areas of human life, including in the economic sector, namely business. Communication is important in an organizational group. Employee performance can also be interpreted as the results achieved by an employee in carrying out his duties and responsibilities in working in the company. This research is to find out how the influence of leadership communication on the performance of employees of PT. Duta Karya Bersatu. The type of research in this study is quantitative research. The scale used by the researcher is the Likert scale. The sample in this study is all employees of PT. Duta Karya Bersatu totaling 34 people. Simultaneous leadership communication has an influence of 13.6%, with a significance value (0.032< 0.05) while 86.4% of employee performance is influenced by other variables that are not studied. It is important for companies to continue to develop strong communication to improve employee performance, in order to advance and strengthen the company's foundation.

Socio-Biodiversity Integrative of an Indonesian Oil and Gas Distribution Area as Sustainability-Driven Implementation of Corporate Social Responsibility

Indonesia, a country rich in natural and human resources, has significant potential for inclusive and sustainable development. The implementation of corporate social responsibility (CSR) programs is a key strategy for oil and gas companies to promote community development through sustainable social-biodiversity initiatives. The regulation of CSR programs under Law No. 40 of 2007, or the Social and Environmental Responsibility Law (TJSL), provides the foundation for companies to commit to socio-biodiversity principles in their CSR efforts. PT Pertamina Patra Niaga FT Lomanis, an oil and gas extraction company, has implemented its CSR commitments in accordance with the TJSL Law, using the achievement of Sustainable Development Goals (SDGs) as a reference for sustainable CSR programs. The methodology of this study includes reporting on community empowerment activities and analyzing qualitative and quantitative data collected during the program's implementation. The findings highlight PT Pertamina Patra Niaga FT Lomanis's commitment to implementing social programs in 2022-2023, including the environmental and social impacts achieved. The overall programs are analyzed in a matrix alignment with the SDGs through the Metadata Development Pillar of Bappenas in the RPJMN 2020-2024. In summary, PT Pertamina Patra Niaga FT Lomanis conducted the Emas Komang program (a community empowerment program based on mangrove ecosystem management) which resulted in social impacts such as increased income for SMEs processing mangroves and the sale of mangrove seedlings, ranging from 4-8 million Rupiah and 12-25 million Rupiah, respectively. Additionally, the program had environmental impacts, including increased mangrove density. The socio-biodiversity CSR program through Emas Komang contributed to the achievement of SDGs points 2, point 8, and point 15, reflecting sustainability goals for 2022-2023.

The Influence of Asset Valuation, Asset Inventory, and Legal Audit on Asset Optimization

This study aims to fill a gap in the asset management literature by analysing the impact of asset inventory, legal audits, and asset valuation practices on asset optimization. The study involved 106 employees who participated in the completion of the questionnaire. The data was analysed using multiple regressions to test the proposed hypothesis. The results showed that asset inventory has a significant influence on asset optimisation. Asset inventory aims to ensure that company assets are recorded completely and accurately. A legal audit has a significant effect on asset optimisation. The implementation of legal audits to ensure regulatory asset control can increase asset optimisation. Asset valuation has a significant effect on asset optimisation. Consistent and proper asset valuation helps determine market value or tax needs. This research makes an empirical contribution to asset management theory, showing that planning, procurement, operation, and maintenance of assets are necessary to achieve optimisation. The findings provide a foundation for companies to balance policies and best practices to sustainably increase asset value. In addition, these findings are expected to be a reference for further research in the field of asset management and provide practical solutions for other companies facing similar problems.

Design Options for Sustainable and Open Business Models: A Taxonomy-Based Analysis

The imperative for decarbonization forces businesses to transform their business models (BMs) and to adopt Sustainable Business Models which focus on creating value sustainably. In the context of Sustainable Business Model Innovation, maintaining close relationships within ecosystems is crucial to ensure a sustainable transformation while preserving competitiveness. As corporate boundaries become more transparent, the importance of external resources increases, leading to a shift from closed to open business models (OBM). In OBMs, stakeholders, including customers, actively co-create innovation and value creation. Our research investigates how integrating these approaches can shape BMs that effectively address decarbonization drivers and tackle the required business model innovation. We conducted a structured literature review to develop a taxonomy that outlines 64 design options across nine dimensions for sustainable, open BMs. In conclusion, this study provides sustainable and open design options, classified into detailed taxonomies. The practical applicability of this taxonomy was demonstrated through a use case classification, providing a foundation for companies and further research into designing and implementing these BMs in the context of decarbonization.

The impact of sustainable practices on consumer behaviour in the UK automobile sector

Purpose: Sustainability plays a crucial part in consumer decision-making in a world that is changing quickly and where social and environmental issues are of utmost significance. With an emphasis on comprehending how sustainable activities affect consumer decisions, this research investigates the relationship between sustainable practices and consumer behaviour. Methodology: The study uses a positivist research philosophy with a deductive approach. A survey strategy is used, and quantitative research methods are employed. A sample of 50 subjects was selected randomly, and a survey was conducted online. The population is drawn from the UK automotive sector. The questionnaires are designed using Google Forms, and the link is shared using social media. Findings: The research confirms a positive relationship between sustainable practices and consumer behaviour, indicating that customers are choosing more and more goods and services consistent with their sustainability beliefs. The results show a high positive correlation between sustainable practices and customer choice, suggesting that sustainable practices influence consumer choices. Study contributions and implications: By highlighting the importance of sustainable practices, this study adds to the expanding body of information on sustainability in the context of consumer behaviour. Moreover, the research offers a strong foundation for companies and decision-makers to create plans that suit customer tastes and enhance the sustainability of goods and services. Businesses hoping to prosper in a conscientious market must comprehend customers' behaviour and motives as they seek environmentally friendly solutions. In addition to illuminating the beneficial relationship between sustainable practices and customer behaviour, this study emphasises how urgent it is for companies and decision-makers to prioritise sustainability in their plans and choices.

UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS

A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.