There are different ways through which managers can interact with the financial community in relation to the quantity-quality of information released and the way in which it is disclosed. On the one hand, managers should at least meet regulatory requirements in financial reporting and in the announcements to the stock exchange, then, exceeding these requirements, meet standards of good practice and the usually higher expectations of users of financial information. On the other hand, managers can choose their own communication tools to disclose information: annual and interim reports, operating and financial reviews, earnings announcements and earnings forecasts, corporate presentations, etc. Among the different ways to communicate information to the financial community, we focus on strategic plan presentations (i.e. corporate presentations focused on the disclosure of strategic plans) because of their broader scope with respect to earnings announcements and earnings forecasts and their forwardlooking orientation. Although strategic plan presentations contain historical information (e.g. information on the realized strategy, on the investments carried out, on the achievement of business and financial targets, etc.) they focus on presenting corporate strategy and linking forward-looking verifiable statements (profit targets, future investments, growth, etc.) with narrative information (e.g. on external environment, on business and financial objectives by segments, on action plans, etc.) with the aim of explaining the firm’s strategy to the financial community and adding credibility to the managerial earnings forecasts. The central role of strategic plan presentations can also be explained by the fact that evaluation models used by financial analysts are future-oriented and, more generally speaking, the demand for forwardlooking information, especially on the assumptions that lead to the expected results and on the sustainability of performance, have increased over time. Prior studies document the usefulness to analysts and investors of earnings forecasts released by managers through press releases and earnings announcements and find that they often use attributions to explain their forecasts. Although previous research acknowledges that strategic plan can act as consensus catalysts inside and outside the firm, their effects on analysts expectations have not been studied in depth. In this paper, we analyse strategic plan presentations to financial analysts of firms listed at the Milan Stock Exchange from 2003 to 2006. The Italian setting is of particular interest because Italy has been operating in a transition from a taxation and debtor driven accounting system towards investor-led accounting and because the financial market has been changing from a relatively underdeveloped regulatory setting, characterised by a low level of investor protection, towards one typical of more advanced financial markets. We study the characteristics of the strategic plan presentations, the attributes of the plans presented as well as the type of information disclosed and verify whether they are associated with analysts’ earnings forecast properties, with earnings forecasts’ revisions and with the cost of capital. In particular we examine if narrative forward-looking disclosures, which should explain managerial earnings forecasts, are associated with financial analysts’ activities.
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