Form Of Public Relations Research Articles

Strategi Perencanaan Manajemen Hubungan Masyarakat dalam Meningkatkan Mutu Sekolah serta Membangun Peran Masyarakat dalam Lembaga Pendidikan

This research aims to describe (1) public relations management planning strategies, (2) improving school quality and (3) building the role of the community in educational institutions. This research uses a qualitative research method, literature study. The method used is library research, collecting data by searching for sources and constructing them from various sources such as books, journals and existing research. The results of this research indicate that (1) planning, implementation and evaluation processes are needed to manage community relations with schools, (2) schools carry out community relations as a public relations work program by socializing the school's image, and (3) evaluation of these activities is carried out in implementation. Future public relations will be carried out by involving and including the participation of parents, the community and other educational institutions to be able to establish collaborative activities and educational collaboration through school public relations information and communication.

Постсекуляризм в современной России: опасности и перспективы

The article is based on the discussion of the concepts of "post-secular so- ciety" and "post-secularism" discussed in the social sciences and the possibility of their use for analyzing the processes taking place in modern Russian society. A number of serious Russian scientists, researchers of religious processes, express objections to the use of the concepts of "post-secular society", "post-secularism", considering the ongo- ing processes to be a continuation of secularization. Analyzing their arguments, the authors come to the conclusion that there is no reason to talk about the existence of a post-secular society in modern Russia. However, post-secularism as a communicative phenomenon with a normative perspective is quite an actual and empirically verifiable concept. Such fixed phenomena as reconfiguration, demarginalization of religion, in- terfaith competition, interfaith cooperation are new forms of public relations that can- not be evaluated as the results of either secularization or desecularization. The emer- gence of postsecular quality of communication creates conditions for the establishment of fundamentally new forms of relations between various ideological groups, as well as for the transformation of state-confessional relations. The formation of post-secular public relations creates both dangers and new prospects. The dangers are connected with the contradictions arising in connection with the return of religion to the public environment. Thus, the reconfiguration may threaten the clericalization of public life. At the same time, the demarginalization of religion is a condition for public dialogue between representatives of different ideological positions.

Martin Luther's Hidden God: Toward a Lutheran Apologetic for the Problem of Evil and Divine Hiddenness by Timothy Scott Landrum

Reviewed by: Martin Luther's Hidden God: Toward a Lutheran Apologetic for the Problem of Evil and Divine Hiddenness by Timothy Scott Landrum Mark Mattes Martin Luther's Hidden God: Toward a Lutheran Apologetic for the Problem of Evil and Divine Hiddenness. By Timothy Scott Landrum. Eugene, Oregon: Wipf & Stock, 2022. xvii + 113 pp. Questions about theodicy, how to defend the traditional view of God in the face of evil which seems incompatible with either God's power or goodness (or both), remain perennially vital. Such questions matter not only to professional theologians, but also to pastors who often must attend to inexplicable tragedies that their parishioners suffer. I cannot speak highly enough of this book, not because Landrum solves the problem of theodicy, but because he lays out in a systemic and constructive manner the issues with which we must wrestle and offers an approach to theodicy based on a reading of Luther on divine hiddenness, articulated by thinkers such as Oswald Bayer, Gerhard Forde, and Steven Paulson. Landrum notes that Luther offers no consistent approach to the use of the word "hiddenness," since it encompasses matters as different as God's counterintuitive presence in Christ's crucifixion, God's sustaining life through ordinary means, and the suffering that sinners experience as a result of God's wrath. To these Landrum adds the view that God's hiddenness encompasses his "naked majesty," his mysterious and terrifying omnipotence, those actions for which no rational explanation can be given. For the school Landrum represents, "Radical Lutherans," reason is aligned with law and the law cannot justify those divine acts which themselves appear to be lawless. In this case, only the proclamation of Christ, as both God's mercy and future vindication, can comfort those bewildered due to terror or loss. Landrum notes that most approaches to apologetics assume human free will. Once the rationality of God's behavior is justified by the [End Page 206] apologist, then doubters can exercise their free will to believe in God. Landrum opposes "free will" approaches to apologetics. However, I think that both he and "free will" apologetics miss out on another dimension to defending faith: Christians should focus less on arguing people to faith and instead unmask the fact that many criticisms of Christianity are scripted by an Enlightenment trope. Enlightenment biases may be compelling to contemporary ears but are not necessarily grounded in truth. For example, while many believe science and faith are incompatible, historians should acknowledge that Christian faith laid the foundation for modern science. If the Enlightenment trope conflates science with materialism, good apologetics becomes a form of public relations. Landrum, though, is quite on target to distance Lutherans from "free will" apologetics. After all, he notes that Luther's Bondage of the Will advocates God having two wills, one bound to Jesus Christ, and thus salvific, but another which is outside Christ, hidden to our comprehension, and sets forth a view of God who can appear capricious, unaccountable to his creatures. This latter view allows Luther to say that, with respect to this form of divine hiddenness, it is impossible to distinguish God from the devil, unless of course Christ is preached as delivering God's generosity to undeserving sinners. Landrum notes that some Luther interpreters such as Karl Holl, Gerhard Ebeling, and Werner Elert see the apparently capricious divine hiddenness as due to God's wrath and not his immutable necessity, which Luther highlighted in the Bondage of the Will. Theodosius von Harnack, Oswald Bayer, Gerhard Forde, and Steven Paulson see this kind of hiddenness instead as a result of God's immutable necessity. For Landrum, we should favor this second view since, among other reasons, God does not always seem to bind himself to his own law but remains free and sovereign over it. Landrum concludes: an apologetics schooled by the theology of the cross will be silent about evil's origins, will not speculate about God's will, nor will it explain why evil persists as long as it does. In light of Landrum's work, hiddenness by no means always indicates wrath. It may represent God's omnipotence which transcends our ability to comprehend. Both wrath...

The Effect of the Intensity of Accessing Instagram @humas_indonesia on the Fulfillment of Public Relations Information Needs

The prospect of a public relations (PR) career is now starting to be recognized along with the development of the digital era. To keep pace with the existence of advanced technology, both PR candidates and PR beginners need to update their knowledge, skills, and experience by accessing various media as sources of information and education. Therefore, this study was conducted to measure how much influence the intensity of accessing Instagram @humas_indonesia on the fulfillment of public relations information needs. The researcher uses a quantitative descriptive approach by distributing questionnaires to respondents who follow the @humas_indonesia account. The results of this study based on the t-hypothesis test, coefficient of determination, and simple linear regression analysis showed that the access intensity variable (X) had a significant positive effect on the information needs variable (Y). This research is expected to be a reference for Instagram users in comparing an account with Instagram accounts belonging to other public relations media.

Repenser la place de l’antagonisme dans la gouvernance de l’innovation technoscientifique : vers un modèle agonistique des relations publiques

Based on a market-oriented ethnography of nanotechnology (NT) governance resistants and their promoters, this article proposes a new public relations (PR) approach. By focusing on the roles and forms that activism – or resistance – to technoscientific innovation and its governance can take (e.g., cognitive, procedural, symbolic activism), it seeks to value – rather than deplore – conflict in the innovative context. The form of public relations that we propose to favour is agonistic. It sublimates antagonism, which is considered as the most effective forms of interaction to establish a legitimate system for exploring and regulating innovation. Unlike what the literature has so far proposed, we do not consider antagonism as an obstacle to the governance of innovation, but as a necessary and constant prerequisite. JEL Codes: O3, O32, O33

BENTUK HUBUNGAN MASYARAKAT (PUBLICITY) PONDOK PESANTREN ANDALUSIA KECAMATAN PAUH DUO KABUPATEN SOLOK SELATAN

Promotion is one part of a series of marketing activities for a product. Promotion is an effort to introduce a product to potential buyers. Promotion has several components, one of which is public relations. Public relations carried out by the Andalusian Islamic Boarding School, Pauh Duo District, South Solok Regency are still not optimal. The purpose of this study was to describe the community relations carried out by the Andaluisa Islamic Boarding School, Pauh Duo District, South Solok Regency. This research is a field research. The method used is a qualitative method. This type of research is descriptive. The findings of this study are that the Andalusian Islamic Boarding School, Pauh Duo District, South Solok Regency has carried out promotions in the form of public relations.

Those Who Have Continuing Radiation Anxiety Show High Psychological Distress in Cases of High Post-Traumatic Stress: The Fukushima Nuclear Disaster.

Background: this cross-sectional study aimed to clarify the associations among media utilization, lifestyles, and the strong radiation anxiety that has persisted 9 years after the 2011 nuclear accident. Moreover, the relationships among psychological distress, post-traumatic stress, and strong radiation anxiety were examined. Methods: for the multivariate regression analysis, the independent variables were radiation anxiety at the time of the accident and the current status, categorized as “continuing/emerging strong radiation anxiety”. Media utilization (local, national, internet, and public broadcasts, and public relations information) and lifestyle variables (sleep quality, regular exercise, and drinking habits) were set as the dependent variables. Moreover, the psychological distress of residents with continuing/emerging strong radiation anxiety was examined by an analysis of covariance stratified by post-traumatic stress. Result: there was no significant association between lifestyle variables and media utilization, except for local media (OR: 0.435, 95% CI: 0.21–0.90). Conversely, significantly high psychological distress was confirmed among residents with continuing/emerging radiation anxiety. The K6 score, representing psychological distress, for those with higher post-traumatic stress was 12.63; for those with lower post-traumatic stress, it was 5.13 (p = 0.004). Conclusions: residents with continuing/emerging strong radiation anxiety showed high psychological distress, which has been strengthened by higher post-traumatic stress.

Pengembangan Modul Administrasi Perkantoran pada Mata Pelajaran Administrasi Humas dan Keprotokolan Kelas XI APK di SMK Muhammadiyah 1 Lamongan

The purpose a research to develop teaching materials in the form of Public Relations and Protocol Administration module-based curriculum Odd Semester 2013 for Class XI APK. The purpose of this development research is to describe the process of developing public relations and protocol administration modules, analyzing the feasibility of public relations and protocol administration modules, and analyzing the responses of class XI APK students to the public and protocol administration modules. This study uses a 4D development model, which consists of the define,design, develop, and disseminate.The population of this research is the XI APK grade students at SMK Muhammadiyah 1 Lamongan. The sample of this study was only 20 students from a total of 28 students, because they used a small group. Data collection techniques in this study used the material expert validation sheet, the language expert validation sheet, the graphic expert validation sheet, and the student response questionnaire sheet. Data analysis techniques used in this study were module validation analysis and student response questionnaire analysis. The results of the research on the development of public relations and protocol administration modules obtained a percentage of eligibility of 85% with a very appropriate interpretation and the results of a limited trial aimed at 20 students of the public relations and protocol administration module obtained a 81% eligibility percentage with a very appropriate interpretation. Then, it can be concluded if the Public Relations and Protocol Administration Module Class XI APK can be declared feasible to be used as teaching material in learning.

Police as cop show viewers

Despite the popularity of Australian television drama and reality series featuring police, there has been a paucity of research into what these programs communicate about real world policing. These ‘cop shows’ are productive forms of public relations for police agencies, particularly the co-produced reality TV variety, and as such are valuable broadcasting and policing commodities. As complex audio-visual texts, cop shows can generate myriad meanings and messages. As cultural objects these programs also rely upon and generate expressions of national identity. Drawing on 25 interviews with policing students and serving and retired police officers, this qualitative research provides insight into how prospective, current and retired police interpret televisual representations of the profession. It was found that interviewees more deeply embedded in the police culture were more cynical of the public relations messages and contested the role of women, while aspirants to the profession were more likely to endorse depictions of a diverse work force. Although interviewees regarded Australian cop shows as reflecting national attributes and cultural context, they reflected on aspects of cop shows produced in other countries to articulate what locally produced cop shows were not.

ВОЛОНТЕРСТВО КАК ФОРМА ВЗАИМООТНОШЕНИЙ СОЦИАЛЬНОЙ РАБОТЫ С ОБЩЕСТВЕННОСТЬЮ

The relevance of this topic is that the voluntary participation of citizens in the public life of the country is an integral part of the formation of democracy and the rule of law. Developing and maintaining systems for volunteer services is a widely recognised way of solving common social, economic, environmental and other problems by combining efforts, social and national resources. Volunteering is the foundation of civil society. Solving pressing problems, people will always be united, will help each other and respect each other, regardless of any social diseases. In addition to personal qualities, volunteering can help solve social and economic problems. Western countries believe that supporting volunteers is a huge economic potential and a way to integrate and develop civil society. The activities of non-governmental organizations and institutions have been recognised as an effective means of solving social problems abroad, but have not been fully evaluated in our country. Social volunteering as a form of public relations will be effective if there is sufficient support from the state, the need for recipients of social services to help volunteers and with careful training of volunteers in the basics and technologies of volunteer work.

The Association between Utilization of Media Information and Current Health Anxiety Among the Fukushima Daiichi Nuclear Disaster Evacuees.

The 2011 nuclear disaster in Fukushima was not only a health disaster, but also an information disaster. Although media can promote health communication following disasters, studies have revealed associations between media information and negative psychological reactions. To clarify the relationship between media utilization and current health anxiety due to radiation exposure, a cross-sectional questionnaire survey was conducted in Fukushima. We selected 2000 subjects from evacuation (i.e., 500) and non-evacuation (i.e., 1500) areas by two-stage stratified random sampling. As the independent variable, participants were asked about current health anxiety due to radiation exposure at the time of answering the questionnaire. For utilization of media about radiation exposure, local media, national media, Internet media, public broadcasts, and public relations information from local government were set as the dependent variables. Questionnaire data were analyzed by evacuation type (i.e., forced/voluntary). In a multivariate logistic regression analysis, the use of public relations information was significantly associated with lower anxiety for the forced evacuees (odds ratio: 0.72; 95% confidence interval: 0.56–0.93). Our findings highlight the importance of public relations information from local government in terms of it being associated with lower current health anxiety, and this could potentially aid in preparing for future disasters.

Tornado warning: Understanding the National Weather Service’s communication strategies

This study explores the National Weather Service’s communication through a multi-sited rapid ethnography that extends the fully functioning society theory. National Weather Service field offices do not employ public information officers. Instead, forecasters predict the weather, craft messages, and build relationships with their publics. Scholars have called for public relations research that examines messages, including how crisis communication can help publics cope. Additionally, scholars have noted that all organizations need public relations, even if they do not employ formal public relations personnel. In our study, forecasters emphasized the need to build their publics’ tornado threat awareness and provided strategies to make weather science accessible. Forecasters discussed a variety of message strategies including avoiding fear appeals, humanizing the organization, and visualizing risks. Forecasters also built relationships with active publics through soliciting weather spotters and empowering them to prepare others for severe weather. Overall, findings expand knowledge about how organizations can employ strategic public relations to benefit society, thereby extending fully functioning society theory.

Identification of Fake Accounts for Making Trust on Network using Machine Learning

Social Networks are gradually influencing the people to communicate with each other and share the personal, public related information. Different social networks have different target people. In particular Facebook used to establish the friendship, LinkedIn to find new Job, these Rabid growth of social networks, people tend to misuse the social networks to spoil others reputation or to steal the others information’s. Fake profiles are dangerous in social networks platform. It is essential to identify the fake users from social networks. This work presents the novel approach to predict and differentiate the fake user and legitimate user from social networks by using Machine Learning algorithm and we achieved significant results.

Investigation of the Relationship between Marketing Purpose Sponsorship Activities and Consumer Based Brand Equity: Consumer Research on a Turkish Brand

Sponsorship activities, which are a strategic public relations practice in today’s competitive marketplace where capital wars are held, are used by brands for various communication aims. These aims are in the form of public relations, advertisement, and marketing. The aim of this research was to determine whether there is a significant relationship between sponsorship activities for marketing purposes and brand equity, and the direction and strength of this relationship. In this study, the scale expressions were fictionalized based on the sponsorship of National Teams of Arçelik brand. 412 people were surveyed using a questionnaire technique on the subject of brand equity. Accordingly, the meaning and strengths of the relations between data and variables, and the underlying hypotheses were tested. Firstly, the  demographic variables of the participants were explored. Correlation and simple linear regression analyses were then performed to measure the relationship and the level of effect between sponsorship activities for marketing purposes and brand equity sub-dimensions. According to the research findings, it was established that there is a significant (p= ,000) and moderate impact relationship between sponsorship activities for marketing purposes and brand equity sub-dimensions (‘brand loyalty’, ‘perceived quality’, ‘brand association/awareness’, ‘general brand equity’). Additionally, it was confirmed that as a result of simple linear regression analysis, sponsorship activities for marketing purposes have a direct and significant impact on brand equity sub-dimensions. 

“Pseudo-Events” as a Form of Public Relations in the Postmodern World: A Case Study PinkorBlack Night

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Minion Pro'; min-height: 14.0px} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 10.1px; font: 10.0px 'Minion Pro'; color: #2d2829} span.s1 {font: 12.0px 'Minion Pro'; color: #000000} When it comes to postmodernity, confusion arises. The main reason for this confusion lies under the main differentiation between postmodern sociology and sociology of postmodernism. This difference affects many fields and public relations is one of them. In this study, I follow the path of postmodern public relations which deals with postmodernism as an era not an epistemology. Therefore in this article, the transformation and new characteristics of public relations in the postmodern era was discussed. The main claim of this article is that in the postmodern era, public relations can be used a mean for enchantment. Also, pseudo-events turned into an essential tool for public relations since organizations need to be more visible in this era in which images turned out to be more vital than realities. PinkorBlack night arranged by Unilever was analyzed as a pseudo event. Event’s videos, written material and social media accounts were examined by using descriptive analysis. As a result, it is seen that Magnum used this pseudo-event to create both visual simulation and a “dialogue” simulation not just for raising awareness about its new products but also strengthen the image of hyper-real “Magnum Woman”. With this event Magnum positioned not just like an ice-cream, but also sophistication, energy, pleasure and beauty.

Assurance on Corporate Governance Reports in Spain: Towards an Enhanced Accountability or a New Form of Public Relations?

Financial scandals have highlighted the need for greater corporate transparency. Thus, corporate governance has emerged as an instrument for corporations to fulfil their social responsibility by offering more reliable information to their stakeholders. In this sense, the corporate governance report has become one of the leading mechanisms of business reporting to attend the growing need for reliable information by users. External and independent assurance of corporate governance reports is a tool to reduce potential risk derived from malpractices. However, within the Spanish context, there is a few number of listed companies who assure their corporate governance reports, and some of them have been shaken by corporate malpractices and financial scandals. This work tries to offer a critical appraisal of current corporate governance of assurance statements in Spain, developing a research strategy based on the case-study. Thus, by analysing assurance on corporate governance reports in three Spanish listed companies, we identify strengths and weaknesses of an unusual assurance process. Obviously, because of the recent scandals occurred in the analysed companies, we raise a particular concern about the potential managerial capture of this activity. Without real changes in governance mechanisms, the corporate governance assurance could amount to little more than a public relations activity.

Making of Selfie Nationalism: Narendra Modi, the Paradigm Shift to Social Media Governance, and Crisis of Democracy

The 2014 general elections in India marked a new media beginning. It catapulted Narendra Modi onto the national political scene through his clever use of digital media space as a form of public relations. This article uses rhetorical analysis to analyze 1,230 of Modi’s tweets between April 15 and August 15, 2017. I suggest that Modi’s emphasis on social media governance leads to “selfie nationalism,” a clear break from Mohandas Gandhi’s advocacy of “spiritual nationalism.” Modi’s nationalism is based on a belief in right-wing Hinduism, a relentless advocacy for business, his presentation of himself as both a global leader and a commoner who can identify with Indians of all castes and classes, and his silence on minority rights, poverty, free press, judiciary and legislative processes, and India’s plural religious traditions. I conclude that with the rise of Modi’s brand of “selfie nationalism,” coupled with increasing rural-urban polarization, democracy in India is more akin to what O’Donnell refers to as “delegative” rather than representational democracy.

RIGHT TO INFORMATION: A STEP TOWARDS GOOD GOVERNANCE IN PAKISTAN

With the passage of time majority of the states have changed their political system from other kinds to democratic system, because democracy is the only political system which cares for the public opinion. In democracy, the people have right to vote, through which they elect their choice of representatives directly or indirectly. It is the only system for which the term good governance is being used. The term good governance can be used for the government which protects the rights of the people and provide them equal opportunities, care for public opinion, whose policies are clear and crystal before the common peoples and where no underhand game is being played. That’s why it is known as a government which is participatory, accountable and transparent, where all the citizens are equal before the law. With the passage of time the laws are made to make the government more accountable and its policies transparent, for this purpose majority of the states have incorporated the right to information in their constitution. Through this right the people can have access to public related information, which enable the peoples to keep an eye on government, in result the corruption can be decreased and it will create more accountable government. Moreover, it will create hindrances in the way of abuse of power and corruption. Pakistan is a democratic state and there is a separate chapter of fundamental rights in the constitution of Pakistan, in April 2010 through eighteenth amendment article 19-A was incorporated in the 1973 constitution of Pakistan regarding right to information aiming to create more accountable, transparent and participatory system. This research paper is an attempt to analyze that how right to information can be a step towards good governance in Pakistan.

The Russian Specificity of Developing Process of the Disbalance in Structure of the Individual Human Capital

At present in the international scientific community one speaks more persistently about necessity of social investments developing which are associated with accumulation of the human capital. Reproduction of the human capital becomes a part of “present – future” problematic with key problems of public necessity and balance of investments into the physical, social and individual human capita. Transformational imperatives, coming out in concrete historical conditions, every time impose certain specificity on social and economic relations which comes out not only in country dynamics of processes but also in the alternative and unstable character of transformation, its nonlinearity, and also in specific "transitive" forms of public relations. Especially actual for the Russian economy at the moment is the analysis of adequacy extent of these transformations to problems of development of the Russian society. In this article the authors concentrated their attention on studying of the imperative of reproduction of the individual human capital and revealing the reasons of the disbalance in the structure of the human capital in the Russian economy. Authors come to the conclusion that the origin of the disbalance between structural elements of the human capital in Russia is connected with a phase of use of manpower. The carried out research showed that the Russian economic system defined with the “bureaucratic capitalism” definition, demonstrates inability to effective reproduction of the human capital in its unity of individual, corporate and national levels owing to objective directivity of processes control mechanisms to the solution of formal but not substantial problems. DOI: 10.5901/mjss.2015.v6n5s2p405

Деловой туризм и его значение для территориального развития: маркетинговый аспект

The article examines the issues of marketing in the business travel market. Suggested is the concept of domestic professional tourism. The author denotes the importance of inter-regional partnerships in developing successful sales channels for the tourist product. For the development of this partnership contacts with regions and twin cities can be intensified, which will give an opportunity to establish business, cultural and scientific relations. Noted that in the process of development of such cooperation it is important to determine the status of the region, which can enter into inter-regional contacts and as a consumer of the regional tourism product, and as a partner, having a kindred tourist specialization. The role of territorial marketing as a tool to implement the strategy of regional development is also highlighted. Analyzed are levels of the tourism product in the formation of prices of territorial tourism products. Disclosed is the basis of companies that create territorial tourism products. The author demonstrates problems with branding areas, as well as the role of economic methods and marketing tools in the formation of an integrated tourist product. It is concluded that a tourism and recreation area appears in several forms: firstly, it is a product that should be promoted on the wide and local markets of tourist services; secondly, it is an administrative unit (subject), operated according to federal, state and local laws; third, it is a geographical unit (space) and has a certain resource, economic and industrial potential; fourth, it is a place where not only tourists visit but the local population resides. The significance of Public Relations for the successful promotion of the territory is high especially in the form of public relations and propaganda by creating public opinion about a product, service, manufacturer, seller, or country.