It has been hypothesized that white plumage facilitates flock formation in Ardeidae. We conducted four experiments using decoys to test factors involved in attracting wading birds to a specific pond. The first three experiments tested the effects of plumage colouration, flock size, and species-specific decoys on flock formation. The fourth experiment examined intraspecific differences in flock choice between the two colour morphs of the reddish egret, Egretta rufescens (Gmelin, 1789). Wading birds landed at flocks of decoys more often than single or no decoys (P < 0.001) but exhibited no overall attraction to white plumage (P > 0.05). White-plumaged species were attracted to white decoys (P < 0.001) and dark-plumaged species were attracted to dark decoys (P < 0.001). Snowy egrets (E. thula (Molina, 1782)), great egrets (Ardea alba L., 1758), and little blue herons (E. caerulea (L., 1758)) landed more often at ponds that contained decoys resembling conspecifics. At the intraspecific level, all observed reddish egrets selected flocks with like-plumaged decoys. Our results suggest that plumage colouration is an attractant for species with similar plumage, but white plumage is not an attractant for all wading bird species. White plumage may facilitate flock formation in certain species but does not serve as a universal attractant for wading birds of varying plumage colouration and size.