Formation Of Behavioral Intentions Research Articles

A pszichoszociális tényezők szerepe koszorúér-betegséggel élő személyek fizikai aktivitásának folyamatában

Objective: Regular physical activity plays an important role as a protective factor in the treatment of coronary artery disease. Therefore, understanding the psychosocial factors that are involved in the process of changing and maintaining physical activity in the long term is fundamental in supporting patients’ lifestyle changes. The Health Action Process Approach (HAPA) health behavior model provides a practical, theoretically grounded, and empirically validated conceptual framework for understanding and predicting these factors. The present study aims to explore the factors involved in the process of physical activity of persons with coronary artery disease. Methods: The present longitudinal study included 117 patients with coronary artery disease (n = 117; 77 men, 40 women; mean age = 62.48 ± 6.22) who underwent CABG or PCI for the first time. At three measurement points, we examined the factors of the HAPA model and the physical activity of the patients. The test the direct and indirect associations of the variables structural equations modeling with latent variables was applied. Results: In the formation of behavioral intention the positive outcome expectancies proved to be an important factor. In translating intention into behavior, the constructs of planning, self-efficacy regarding the actual behavior, self-monitoring, and social support seemed to have significant roles. Together, the variables included in the present model explained 41% of the variance of physical activity. Conclusions: The results draw attention to the role of expectations about the positive consequences of physical activity as well as the importance of planning, self-efficacy, self-monitoring, and social support, which thus can be important factors in supporting patients with coronary artery disease to change their exercise habits in the long run. By incorporating these factors into the psychosocial intervention of patients, it is reasonable to expect that regular exercise habits formed during cardiological rehabilitation can persist in the long term.

Study on the Connection between Beauty Youtube Viewing Motivation, Parasocial Interaction, and Behavioral Intention

This study presented the results of a study that examined the motives for the viewing Beauty YouTube of college students, which had a significant effect on the formation of parasocial interaction and behavioral intentions. In other words, through research on the results of the research, it was confirmed that it is possible to induce the formation of parasocial interactions between YouTube characters and viewers through viewing Beauty YouTube and to have a positive effect on behavioral intentions. As confirmed in the research results, the parasocial interaction of beauty YouTubers has become an important factor that can elicit positive behavioral intentions based on trust with viewers. Therefore, beauty YouTubers need to make efforts to develop various and interesting programs that can meet the needs of consumers, and products that are objective and reliable to consumers through obtaining accurate knowledge about products and information through experiences. When these beauty YouTubers continuous efforts are the basis, positive behavioral intentions can be elicited through interactions with consumers. Furthermore, I would like to suggest that it can have a positive effect on beauty YouTube activation and marketing strategies through beauty YouTube.

NIAT PERILAKU MENGGUNAKAN APLIKASI KESEHATAN GRAB HEALTH SELAMA MASA PANDEMIK COVID-19

This research aims to examine the effect of behavioural intention using the Grab Health application during the Covid-19 pandemic. Variables that support the formation of behavioral intentions are attitudes. The formation of attitudes in use is caused by perceived enjoyment, social influence, and perceived vulnerability in using Grab Health applications. Data was obtained from questionnaires were distributed to the general public who use health applications Grab Health. The sampling technique used is non probability sampling, that is convenience sampling technique. The sample used in the study was 200 respondents who used the health applications Grab Health. Hypothesis testing is done by the Structural Equation Modeling (SEM) analysis method using the AMOS program. The results of this research indicate that attitudes have a significant effect on behavioral intentions, positive perceptions of perceived enjoyment are significant to attitudes, social influences have a significant influence on attitudes, and perceptions of vulnerability do not significantly influence attitudes in the use of health applications Grab Health.

Socio-demographic characteristics and green consumption behavior in developing countries: the case of Malaysia

Purpose The purpose of this study is to examine the effect of customers’ socio-demographic characteristics on the formation of behavioral intention toward green hotels in Malaysia. Design/methodology/approach The current study used partial least square-structural equation modeling to analyze a sample of 400 green hotel customers in Malaysia. Further, multi-group analysis (MGA) is conducted to examine whether a significant difference exists across demographic groups. Findings Attitude and perceived behavioral control exert positive effects on desire, which in turn considerably influences behavioral intention. Results of MGA indicate that attributions have varying effects on the desire and behavioral intention with different socio-demographic characteristics. In particular, negative anticipated emotion negatively predicts desire among the customers of the older group, whereas positive anticipated emotion and subjective norm positively influence desire among the customers of the low educational level group. Research limitations/implications The study examines green hotel customers’ behavior in Malaysia, and further research is needed to determine whether the impact of the proposed determinants across different industries. As the concept of corporate social responsibility (CSR) has started to influence customers’ behavior, the findings may be changing over time. Thus, a further longitudinal study would be beneficial to monitor the performance hotel CSR activities. Originality/value Although there is an increasing interest in CSR activities among Malaysian customers, there is a lack of information regarding customers’ motivation in the green hotel context. Furthermore, limited studies examined the role of customers’ demographic characteristics in the CSR literature. There is a need to understand green hotel industry and customers’ responses toward CSR activities.

Volunteer tourism (VT) traveler behavior: merging norm activation model and theory of planned behavior

While volunteer tourism has been gaining in popularity around the world, few studies have looked into the travelers’ re-participation intention within a pro-social context. This study aimed to develop and test a new conceptual framework that explains the volunteer travelers’ behavioral intention formation in the context of a pro-social activity. It employed three theories, which include the norm activation model, the theory of planned behavior, and the personal values, as a theoretical basis that considers the altruistic and egoistic aspects of the travelers’ psychological response to volunteer tourism. A total of 375 quantitative surveys were obtained from Korean travelers who voluntarily completed a non-profit global volunteer tourism program during the spring in 2019. Using a structural equation modelling analysis, the study’s results verified that the proposed model connecting the personal values, the norm activation model, and the theory of planned behavior was a satisfactory predictive model that explains the travelers’ re-participation intention in volunteer tourism. Additionally, subjective well-being was found to be a significant moderator between the re-participation intention and its predictors. The study sheds light on the role of personal and social factors in volunteer tourism.

디저트카페 소비자의 자아일치성과 소비가치, 행동의도 간의 관계

The purpose of this study is to verify the influencing relationship between self-congruity of dessert café's consumer, consumption value, and behavior intention. For the research, this study conducted a survey on consumers who have experience of using dessert café in Daegu and Gyeongbuk (Gyeongju, Ulsan) regions. The survey was conducted for 30 days from June 25, 2019 to July 24. Total of 425 questionnaires were distributed and 410 of them were collected. Based on the collected statistical analysis, this study verified the hypothesis using SPSS 18.0 and AMOS 18.0 package. The hypothesis verification results were as follows. First, in hypothesis 1, actual self-congruity had positive influence on consumption value. In hypothesis 2, ideal self-congruity had not a positive influence on consumption value. In hypothesis 3, consumption values had positive influence on behavior intention. This study provides guideline on strategic priority to actual self-congruity and ideal self-congruity for companies operating a dessert café. This study also suggests the strategic measures for maintaining the high rating on the dessert café by explaining the role of consumption value influencing on the formation of behavioral intention.

Thai wellness tourism and quality: comparison between Chinese and American visitors’ behaviors

ABSTRACTThe present study aimed to delineate overseas travelers’ behavioral intention formation for revisiting and recommending Thailand for wellness spa tourism. In addition, cross-cultural differences were examined between Chinese and US travelers. Our results successfully built a sturdy framework linking the second-order structure of wellness spa quality, price perception, brand loves, and behavioral intentions in sequence. Moreover, this research successfully deepened their behavioral intention generation process by adding the significant moderating impact of culture (Chinese and US travelers). Our findings help Thailand destination marketers improve its destination competitiveness using wellness spa tourism as a tool.

A STUDY ON LIFESTYLES PROMOTING ENERGY-SAVING

The dissemination of energy-saving lifestyles is a policy agenda under Japanese strategic energy plans. Increased importance has also been placed on household sector in terms of tackling global warming. With an aim to understand lifestyles promoting energy-saving, the effects of people’s values and energy cognition on energy-saving behavior and energy consumption were analyzed in this study. Specifically, this study follows the authors’ previous work whereby the conceptual framework states that socially oriented values are related to factors that form energy-attitude and therefore a higher level of behavioral intention and actual behaviors taken, whereas personally oriented values form behavioral intention without a corresponding development of energy-attitude and are thus more energy consuming. An internet-based questionnaire was conducted in February 2019, targeting two-generation families residing in Tokyo Metropolitan region. A two-phased approach - a screening process before the main survey- to ensure the aimed target would be recruited. The screening conditions included Place of residence, family member constructs (i.e. two generations family), opinion on future energy choice for Japan as according to the national debate in 2012 after the Great East Japan Earthquake and Fukushima Nuclear accident, and finally availability of electricity / gas bills in 2018. The main survey asked 20 items on people’s values, 30 items on energy cognition, behavioral intention and the level of action on 19 specific energy-saving behaviors, energy consumption data for 2018 (separately for electricity and gas), other questions related to energy/Earthquake, etc., and demographic facts. Factor scores and sub-scale points were used for comparison by value clusters, where IBM SPSS 25 was used for statistical analyses. The results show that effects of social, namely self-transcendent, values was evident for formation of behavioral intention, but this was not the case when dependent variables were changed to action, then to energy consumption. Instead, more personally oriented values, namely openness to change, was influencing on people to take actions, whereby no “value” variables were noted to be influencing energy consumption. This in all suggest that the influence of people’s values were limited, as compared to other factors known to be influencing energy-saving behavior and especially energy consumption. Having social values per se does not lead to taking action, whereas “openness to change” values, a construct of personal values with tendency to be open to new ideas and to behave according to one’s own thoughts, are likely to influence people to take actions, providing implications for environmental education and policy.

Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter?

This study attempted to merge two theories, which included the norm activation model (NAM) and the theory of planned behavior (TPB), in order to explain eco-friendly behavioral intention formation in the context of drone food delivery services. In addition, this study deepened the theoretical framework by considering the moderating role of product knowledge about the pro-environmental role of the drone-based food delivery services. Sixteen hypotheses were tested using a total of 401 samples collected in Korea. The data analysis results indicated that all hypotheses within the model that merged the NAM and the TPB were statistically supported. Furthermore, product knowledge played a moderating role in the relationship between (1) ascribed responsibility and personal norm, (2) attitudes and behavioral intentions, and (3) subjective norm and personal norm.

The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context

PurposeThis study aims to explore the relationships among green practices, environmental corporate social responsibility (CSR) image, customers’ trust and their behavioral intentions in a certified hotel context and examine the moderating effect of customers’ involvement in the buying process.Design/methodology/approachA survey was used to collect data from Spanish hotel customers. A structural equation model was developed to assess the research hypotheses.FindingsConsumers’ trust on environmentally certified hotels has a direct effect on their behavioral intentions. Environmental CSR image has a direct effect on consumers’ trust on environmentally certified hotels, but it does not exert significant influence on consumers’ behavioral intentions. Additionally, the results support a positive and significant influence of consumers’ perceptions of green practices on the environmental CSR image of hotels. Finally, there is not a moderating effect of consumers’ involvement on the effects of green practices on CSR environmental image and of this variable on behavioral intentions.Research limitations/implicationsTo cross validate the results of this study, it is recommended that the formation of behavioral intentions in various types of environmentally certified hotel settings be investigated in future research.Practical implicationsHospitality managers should design strategies to raise the perception of the green-related features of environmentally certified companies.Originality/valueNo prior study investigates the relationship between green practices, customers’ trust, their degree of involvement in the buying process and their behavioral intentions in relation to companies’ environmental CSR image in the hotel sector.

The role of environmental practices and communication on guest loyalty: Examining EU-Ecolabel in Portuguese hotels

Abstract As a result of consumers’ concern toward environmental sustainability, the hospitality industry is developing voluntary-based tools to reduce its environmental impacts and to satisfy the increasing market segment of green customers. In this context, third-party certified ecolabels ensure hotel compliance with specific environmental performance criteria and offer reliable communication to their guests. Starting with the analysis of literature, we propose a conceptual framework to investigate whether green practices implemented by EU-Ecolabel certified hotels contribute significantly to the formation of guest positive behavioral intention toward green hotels. Firstly, a survey was conducted with guests of two Portuguese hotels awarded with EU-Ecolabel and 152 questionnaires were useable and employed in the analysis, adopting Partial Least Square Structural Equation Modelling (PLS-SEM) to test the hypotheses. Next, five green hotels managers were interviewed to corroborate the results and acquire insights from a managerial viewpoint. Results show that: (1) guest environmental behavior in tourism accommodation influences guest loyalty toward green hotels and guest perception of hotel environmental communication; (2) guest perception of hotel environmental communication influences guest perception of hotel green practices and mediates the relationship between guest environmental behavior in tourism accommodation and guest perception of hotel green practices; (3) guest perception of hotel green practices influence guest loyalty toward green hotels. Research findings are valuable for both hotel managers and decision-makers, clarifying the role of environmental communication in the guest recognition of hotels environmental efforts. The study also confirms the relationship between the implementation of green practices and the raise of market awareness and loyalty towards green hotels.

Spa hotels: Factors promoting wellness travelers’ postpurchase behavior

Our purpose in this study was to provide a clear understanding of spa hotel customers’ behavioral intention formation by examining the intricate relationships among quality, emotion (pleasure and arousal), satisfaction, and desire, and their effect on behavioral intention. Participants were 300 customers who had visited a spa hotel and used spa services in South Korea at least once within the past 3 years. Results showed the criticality of 3 spa quality dimensions (tangibility, assurance, and empathy) in eliciting pleasure. In addition, pleasure significantly contributed to improving satisfaction and desire, both of which led to behavioral intention. Results also showed that pleasure, satisfaction, and desire played a crucial mediating role in the theoretical framework. Finally, we successfully built a theoretical framework that efficiently links spa quality → emotion → satisfaction/desire → behavioral intention in a sequential manner.

Consumer reactions to unfamiliar technologies: mental and social formation of perceptions and attitudes toward nano and GM products

Using focus groups, the research analyses the mental and social processes through which consumers form perceptions and opinions about unfamiliar technologies and the derived products, taking the perception of nanotechnology and nano-products, GM and GM products as example. Our findings suggest that limited understanding of the technological principles and lack of (visible) products prevent the formation of experience-based attitudes and behavioral intentions. In this context, consumers interpret and assess cognitive interventions such as product labels or product information, as well as the trustworthiness of unfamiliar information sources, based on heuristic clues, association, mutual reassurance and previous attitudes. The established determinants of technology risk perception (e.g. knowledge, social norms, perceived risks and benefits and controllability) were the subject of constant deliberation and negotiation among participants. Consequently, the perception of risk and technology communication interventions might vary greatly across different locations and segments of the public, complicating risk communication and trust-building.

Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age

Drone food delivery services refer to services that use drones to deliver food to customers as the role of services becomes more important in the food service industry, because drone food delivery services are not affected by traffic, so they can deliver food quickly. However, there is still a lack of research about drone food delivery services. Thus, this study examined the importance and necessity of drone food delivery services using the concept of perceived innovativeness. In Korea, a total of 324 samples collected in order to test the proposed model including fifteen hypotheses. The data analysis results showed that perceived innovativeness has a positive influence on attitude toward using drone food delivery services and behavioral intentions including intentions to use and word-of-mouth intentions. In addition, the attitude played an important role in the formation of behavioral intentions. Lastly, this study found the important moderating role of gender and age.

The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation

ABSTRACTThis study proposes and examines a behavioral intention to re-experience model consisting of experience quality, perceived value, satisfaction, and push–pull motivation factor as the determinants. For this purpose, self-administrated questionnaires were utilized to gather data from 369 participants of five creative tourism attractions in Indonesia. To examine the proposed model and hypotheses, partial least square modeling was applied. The results provide evidence that pull motivation impacts visitor behavioral intention to re-experience. It also demonstrates that push motivation impacts visitor behavioral intention to re-experience and is strengthened by experience quality and perceived value.

Investigating motivated consumer innovativeness in the context of drone food delivery services

Abstract The objective of this research is to explore the motivated consumer innovativeness in the context of drone food delivery services. More specifically, it was hypothesized that four dimensions of motivated consumer innovativeness, which include functionally, hedonically, cognitively, and socially motivated consumer innovativeness, play an important role in the formation of attitude and behavioral intentions. In addition, this study proposed that the attitude positively affects desire and behavioral intentions. Based on the proposed relationships among the constructs, a conceptual model was developed and evaluated using data collected from 320 respondents in Korea. The data analysis results revealed that three dimensions of motivated consumer innovativeness except for cognitively motivated consumer innovativeness are important predictors of attitude. In addition, functionally motivated consumer innovativeness had a positive influence on behavioral intentions. Lastly, the attitude was shown to significantly increase desire and behavioral intentions.

Beyond gambling: mediating roles of brand experience and attitude

PurposeThe purpose of this paper is to explore the effect of customers’ perception of the integrated resort by focusing on brand-related variables, namely, brand reputation, brand experience, brand attitude, and behavioral intention. Integrated resorts have become popular in the tourism industry. However, despite the popularity of integrated resorts, little is known about how the integrated resort brand contributes to customer attitude.Design/methodology/approachA descriptive online survey was carried out with customers who had experience using the integrated resort. This study used the regression analysis and process macro to test hypothesized relationships among variables.FindingsThese results demonstrate that brand reputation increases customers’ perception of brand experience and brand attitude; brand experience, brand attitude and brand reputation affect behavioral intention toward the integrated resort brand; and brand experience and attitude plays a fully mediating role in the relationship between brand reputation and behavioral intention. These results suggest that customers’ perception associated with the integrated resort brand name is likely to generate a favorable experience and attitude, which, in turn, develops customers’ revisit intention.Research limitations/implicationsA theoretical implication is that the pleasant brand experience and attitude emphasize the significance of the brand reputation in the formation of behavioral intention toward the integrated resort brand. Another theoretical implication is that integrated resort brand reputation might not be a strong indicator of the behavioral loyalty. It is worth conducting additional research on joint effects of brand reputation and customers’ type (e.g. recreational gamblers, problem gamblers, business travelers and family travelers).Practical implicationsThe findings offer additional insights into managers on the integrated resort brand concept. This research provides opportunities for managers to identify rational/emotional linkages in differentiating, distinguishing and positioning integrated resort.Originality/valueAlthough both brand experience and brand attitude have received past research attention, no researchers have studied them in an integrated resort setting. The main contribution of this research lies in testing the direct and indirect and fills a major gap in the integrated resort literature and research in stressing the need to consider about brand management.

Process models of interrelated speech intentions from online health-related conversations.

Being related to the adoption of new beliefs, attitudes and, ultimately, behaviors, analyzing online communication is of utmost importance for medicine. Multiple health care, academic communities, such as information seeking and dissemination and persuasive technologies, acknowledge this need. However, in order to obtain understanding, a relevant way to model online communication for the study of behavior is required. In this paper, we propose an automatic method to reveal process models of interrelated speech intentions from conversations. Specifically, a domain-independent taxonomy of speech intentions is adopted, an annotated corpus of Reddit conversations is released, supervised classifiers for speech intention prediction from utterances are trained and assessed using 10-fold cross validation (multi-class, one-versus-all and multi-label setups) and an approach to transform conversations into well-defined, representative logs of verbal behavior, needed by process mining techniques, is designed. The experimental results show that: (1) the automatic classification of intentions is feasible (with Kappa scores varying between 0.52 and 1); (2) predicting pairs of intentions, also known as adjacency pairs, or including more utterances from even other heterogeneous corpora can improve the predictions of some classes; and (3) the classifiers in the current state are robust to be used on other corpora, although the results are poorer and suggest that the input corpus may not sufficiently capture varied ways of expressing certain speech intentions. The extracted process models of interrelated speech intentions open new views on grasping the formation of beliefs and behavioral intentions in and from speech, but in-depth evaluation of these conversational models is further required.

Effects of conflicting scientific arguments on belief change: Argument evaluation and expert consensus perception as mediators

AbstractIn our society, people are often exposed to conflicting information about a scientific issue. However, our knowledge about the effects of exposure to conflicting scientific information is still highly limited. By combining paradigms of research on belief polarization and science communication, two experiments examined whether and how exposure to conflicting scientific arguments influences scientific belief change and behavioral intentions. Participants (Experiment 1, N = 102; Experiment 2, N = 115) received two conflicting arguments (favorable and unfavorable to the effects of vitamin C supplementation on the prevention and treatment of the common cold) or two nonconflicting arguments (unfavorable to and neutral on the vitamin C supplementation effects). Exposure to conflicting arguments changed participants' beliefs about the preventing and treating effects of vitamin C supplementation less than exposure to nonconflicting arguments but did not cause actual belief polarization. Compared with participants who received nonconflicting arguments, those who received conflicting arguments perceived the quality of unfavorable argument to be low and experts' opinions about the issues to be divided, resulting in modest belief change. Exposure to conflicting arguments also promoted the formation of moderate behavioral intentions to take a regular high dose of vitamin C as a result of the belief change.

Investigation of cruise vacationers’ behavioral intention formation in the fast-growing cruise industry: The moderating impact of gender and age

With limited research regarding the effect of personal characteristics on the cruise decision-making process, this study attempted to investigate the interrelationships between quality factors (i.e. physical environment quality, interactional quality, and outcome quality), satisfaction, affective commitment, and behavioral intentions across gender and age groups. Our findings indicated that both interactional quality and outcome quality were significantly related to vacationer satisfaction. The mediation test revealed that both vacationer satisfaction and affective commitment played a significant mediating role in the proposed theoretical framework. The moderation test indicated that the paths from physical environment quality to vacationer satisfaction and from outcome quality to vacationer satisfaction differed significantly across males and females. In addition, our findings indicated that the link between vacationer satisfaction and affective commitment differed significantly across high and low age groups.