In this paper, based on a geochemical study of rock samples and fluids, it is proven that carbon-bearing deposits of the Lower and Middle Jurassic complex of Western Siberia on the southern outskirts of the Khanty-Mansiysk and Yamalo-Nenets Autonomous Okrug can generate liquid hydrocarbons. It has been established that the oil-generation potential of carbon-bearing deposits depends on the paleogeographic conditions of burial of the organic matter and the enrichment of rocks with macerals of the liptinite group. The complex of studies included pyrolysis of coals, coal-rich shale of Lower and Middle Jurassic rocks, study of maceral composition and measurement of reflectivity indicators, hydrocarbon and isotopic composition of extracts from rocks, as well as study of the composition of oils from the studied area, selected both within the Jurassic and Cretaceous complexes. The studied area is located in the Frolov megadepression and the South Nadym megamonoclise. The result of the research was the identification of significant geochemical characteristics of an additional source of hydrocarbons – coals, coal-rich shale of the Lower and Middle Jurassic, which had not previously been proven on the studied area, the contribution of which to the formation of oil and gas potential was confirmed by the correlation of hydrocarbon and isotopic characteristics of fluids and extracts from source rocks. Сluster and the principal component analysis were used for genetic correlation of extracts and oils. The conclusions obtained from geochemical studies suggest the possible prospects of Lower and Middle Jurassic deposits from the point of view of detecting hydrocarbon accumulations.