The study was conducted in five villages of Milkipur block in Ayodhya district, selected purposively based on proximity to the researcher and accessibility. A complete list of all paddy growers in each selected village was prepared. From this list, a total of 120 farmers were selected using a proportionate random sampling technique. The results of the study revealed that the majority of the respondents exhibited various socio-economic characteristics, such as being in the age category of 39-62 years (61.67%), being literate (84.16%), belonging to the general caste (39.17%), living in nuclear families (85.83%), having a family size of 4-8 members (62.50%), being marginal farmers with land holdings below one hectare (43.33%), and having agriculture as their main occupation with subsidiary agricultural labor occupations (90.83% and 21.66%, respectively). A mixed housing pattern was observed in 56.66% of the respondents. In terms of material possessions, diesel engines (53.33%) and chaff cutters (85.83%) were the main farm power and agricultural implements, respectively. For transportation, bicycles (98.33%) were predominant. In terms of communication media, household materials such as coats (100%) and mobile phones (100%) were reported as main possessions. Additionally, 57.50% of respondents had no participation in any organizations. The majority of respondents (52.50%) reported an annual family income of up to 50,000. Gram pradhan (05.57%), family members (06.00%), and mobile phones (06.00%) were identified as the main formal, informal, and communicational sources of extension contact, respectively.
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