The study considers forest therapy as a tool for diversification of forest management. An up-to-date integrated approach for assessing and mapping potential of forest areas which could provide conditions for forest therapy services is developed and tested. It is based on combining data from the traditional forest inventory in Bulgaria and other open databases with methods for integrated assessment and mapping of ecosystem services: 7 criteria groups and 22 indicators are proposed, rated on a 5-point scale. Overlay analysis is applied to generate a composite assessment for each forest unit. Using spatial statistics tools, territorial hot spots with potential for forest therapy are identified. The methodology was successfully tested in a pilot case-study region, Smolyan Municipality, but it is applicable at broader scale, regardless of the type and ownership of forests. This approach could be transferred to other countries as well after adapting to their geographical, geoecological and socio-cultural specifics and database available. It is a cost-effective and informative tool to support forest owners and managers to diversify forest welfare services focusing on insufficiently used forest recreation potential.