In some tropical areas, annual cycles in the environment and plant phenology are not clearly detectable. In such aseasonal tropics, it was found that plant population density is associated with flowering intervals within the same habitats and within the same pollination guilds, if some conditions are satisfied. This finding is based on observations of flowering phenology of butterfly‐pollinated understory shrubs of the genus Ixora (Rubiaceae) for 36 months in a mixed dipterocarp forest in Sarawak, northwest Borneo. Plants did not receive sufficient pollination services and fruit set was pollination‐limited. Under such conditions, it is theoretically predicted that the plant types that reproduce frequently would have higher population density than those that reproduce less frequently, because common types must avoid competition for pollinators and rare types can have a large floral display by storing resources during long reproductive intervals to attract pollinators efficiently. Observed relationships among plant reproductive intervals, pollinator attractions and population densities in Ixora are consistent with theoretical predictions. Based on the theory proposed in this paper, I discuss a factor promoting diversification of the genus Ixora and other taxa.
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