Foreign Brands Research Articles

Marketing Strategies for Chinese Smartphone Brands to Compete with iPhone

Chinese cell phone brands face increasing competition at home and abroad, especially from the dominance of the foreign brand iPhone. The competitive pressure on these brands has intensified against the backdrop of U.S. sanctions on Chinese mobile chips. This study examines the marketing strategies of leading Chinese brands such as Huawei, Xiaomi, and OPPO to cope with this competitive landscape. The study examines how these brands have successfully entered and expanded into overseas markets through case studies and data analysis. The findings show that these brands have adopted strategies such as catering to specific consumer needs, utilizing low prices to attract consumers with limited budgets, increasing brand awareness, and exploring new international markets. Notably, Huawei’s patriotic marketing strategy brings both benefits and risks, while OPPO’s use of brand partnerships is also a noteworthy marketing approach. The study concludes that while the iPhone maintains a stable market share and loyal fan base in China, Chinese brands must adopt a differentiation strategy to avoid direct competition with Apple. This requires focusing on unique value propositions, such as superior affordability, innovative features, or tailored marketing approaches, to secure a more diverse and resilient market position.

The influence of brand image, price, foreign branding, brand ambassador, family, and peer group on repurchase decisions in the fashion industry

The industrial sector has heightened competitiveness as the economy progresses, especially among companies producing similar products. These conditions require companies to adapt to changes in both the social and cultural landscape. This study aims to determine the impact of brand image, price, foreign branding, brand ambassadors, family, and peers on repurchase decisions and to identify which variables wield the most influence among brand image, price, foreign branding, and brand ambassadors. Sampling was conducted using non-probability methods employing purposive sampling techniques, yielding 245 respondents who purchased Geoff Max products at least twice a year. Based on the test, the brand image positively affected repurchase decisions, while price exhibited a negative effect. Similarly, foreign branding showed a negative effect, whereas brand ambassadors, family, and peers all displayed positive effects on repurchase decisions. Other test results show that brand image, price, foreign branding, brand ambassador, family, and peer group collectively positively affect repurchase decisions.

Perbandingan Penggunaan Caliper Racing dan Kecepatan Terhadap Jarak Pengereman Roda Depan Sepeda Motor Matic 110cc

Caliper is an important thing in a vehicle, because at this time there are many caliper brands from domestic and foreign manufacturers with different qualities. Caliper quality affects braking performance. So it takes a caliper that has the best braking performance, many automotive manufacturers introduce calipers with different brands such as domestic or foreign brands, which are no less good quality with original products. The purpose to be achieved in this study is to determine the effect of differences in the type of standard caliper with racing caliper on braking distance and braking time of Scoopy 110 CC motorcycle in order to get which caliper gets better braking performance. The results of the study obtained an average decrease in braking time of 6.27% at a speed of 20 km / h, 6.4% at a speed of 40 km / h, and 6.63% at a speed of 60 km / h and an average decrease in braking mileage of 6.14% at a speed of 20 km / h, 6.24% at a speed of 40 km / h, and 6.34% at a speed of 60 km / h.

Unveiling the Power of Nation Branding: Exploring the Impact of Economic Factors on Global Image Perception

Nation branding, which demonstrates countries’ power on an international platform, has gained prominence in the literature in recent years. How countries can build their strategies around these factors and make themselves attractive has become an issue of increasing interest to countries in recent years. Increasing a country’s role in the political arena, making the country more attractive to tourists, increasing the volume of foreign trade and foreign direct investment, and making the country more attractive in terms of skilled labor will improve its reputation and image, as perceived by other countries. The main objective of the study is to investigate the impact of foreign direct investment, tourism expenditure, human capital, and export on nation branding in the ten countries with the highest value in nation branding (USA, Germany, China, Japan, England, France, Italy, Canada, India, South Korea) applying the dynamic panel data model for the period 2010–2020. In the present study, we use the cross-sectional dependence, the slope homogeneity test, the CIPS unit root test, and the Generalized Method of Moments (GMM) method, one of the dynamic panel data methods. This study examined the factors involved in nation branding and found a positive and statistically significant relationship between exports, foreign direct investment, tourism, human capital, and nation branding.

The Frequency Ranking of Occurrence of Individual Ingredients in Hair Care Cosmetics Available on the Polish Market

The Polish market of cosmetics is highly rich in different types of hair care preparations. A great number of Polish and foreign cosmetic companies and brands mean that finding care products ideal for a given person should be trouble-free. Unfortunately, a wide selection is both an advantage and a problem when a customer is doubtful about how a given cosmetic can work and what an individual’s hair really needs. Reading the composition of cosmetics, the potential user can recognize the needs of their skin or hair, which affects taking more conscious care and choosing the right cosmetics with more attention. This article assesses which ingredients and types of ingredients are present in the largest number of preparations and in the highest positions in the composition. This is a comparison of ingredients present in the largest amounts between four groups of hair cosmetics: care products with washing properties (shampoos), care products without washing properties (conditioners), preparations that are aqueous solutions (water cosmetics), and preparations that are not aqueous solutions (waterless cosmetics). It was revealed that the vast majority of all high-ranking ingredients are substances responsible for the functionality of hair cosmetics: surfactants, rheology regulators, substances responsible for foaming properties, emulsifiers, and solvents. The huge number of substances that can be used in hair products imposes the fact that the ingredients of the highest rank will be substances with many applications and, at the same time, are those that form the base of the cosmetic.

The spillover effect of Chinese sportswear brands' relationship quality: a perspective of Confucian yuanfen culture

PurposeChinese consumers' brand preferences are shifting from foreign sportswear brands to domestic ones. This indicates an increasingly strong relationship between Chinese consumers and domestic sportswear brands. The purpose of this study is to explore the spillover effect of Chinese domestic sportswear brands’ relationship quality to uncover the psychological mechanisms driving this preference shift.Design/methodology/approachThe study used a brand relationship quality scale based on Chinese Confucian yuanfen culture, considering it as a second-order reflective-formative construct. The survey generated 326 valid responses online. Due to the presence of second-order reflective-formative construct in the variables, SmartPLS 4.0 was used for hypothesis testing.FindingsInteraction belief, intimate interaction and happiness as formative dimensions of Confucian yuanfen brand relationship quality are validated, while emotional expression and tolerance are not. The Confucian yuanfen brand relationship quality has a spillover effect on product origin image and domestic sportswear brand preference. Product origin image has a mediating role between Confucian yuanfen brand relationship quality and domestic sportswear brand preference. However, consumer xenocentrism does not moderate the spillover effect of Confucian yuanfen brand relationship quality on domestic sportswear brand preference.Originality/valueThis study tests brand relationship quality from Confucian yuanfen perspective as a second-order reflective-formative construct. It contributes to understanding how Chinese consumers perceive their relationships with domestic sportswear brands. The results advance the current body of knowledge on brand relationship quality and spillover effect in sports marketing, indicating that Chinese sportswear brands can explore the possibility of co-opetition to achieve mutual benefits.

Tüketici Etnosentrizminin Öncülleri Çerçevesinde İncelenmesi

The increasing impact of globalization manifests itself in the tea sector as in every field, and it is possible to see many foreign products competing with domestic products in the market. In addition, the political and ideological strengthening of nation-states in the modern period has changed patriotism and the ethnocentric tendencies of the individual. It is very important for businesses to determine consumers' ethnocentric tendencies and to know how this tendency affects purchasing behavior. Especially for domestic companies, being able to identify the factors affecting consumer ethnocentrism can be very important in terms of gaining competitive advantage against foreign brands. Consumer ethnocentrism is the basis of the positive or negative attitudes of consumers towards foreign products. For this reason, companies should know the ethnocentrism tendencies of consumers in that market and the importance they attach to country of origin information, and direct their marketing activities accordingly, in order to both gain competitive advantage in the national market and determine their entry strategies into foreign markets. Key Words: Consumer Ethnocentrism, Purchasing Foreign Products, Patriotism

Pengembangan Wakaf Produktif Berbasis Pesantren Ditinjau dengan Analisis SWOT

The aim of this research is to determine the development of Islamic boarding school-based productive waqf, reviewed using a SWOT analysis. This research uses a qualitative approach, with data collection methods in the form of interviews with informants, direct observation at the Albinaa Islamic boarding school, and study of related literature. The research results showed that in terms of strength, the development of Albinaa's productive waqf has been good considering that at the age of three years Bina Enterprise already has various business units such as: Al Binaa Shop, Bina Resto, Bina Tour, Binaa Food Online, "Asshafa" Beverage Products, School Canteen , Manna Bakery, Al Binaa Inn, Al Bina Farm, Binaa Mart and Bina Finance, Barbershop. In terms of weaknesses, Albinaa does not yet have human resources who are experts in the required fields, there are differences in viewpoints from the management due to obstructive policies, support in developing productive waqf is still lacking. In terms of opportunities, Albinaa has a very large number of students, guardians of students, congregations who have great potential to become customers of Albinaa products. In terms of threats, Albinaa's competitiveness is not yet strong against foreign brands that have already entered the market and are already well established.

Measuring customers’ buying attitude towards kitchenware products: A comparative study between domestic and foreign brands

Measuring customers’ buying attitude towards kitchenware products: A comparative study between domestic and foreign brands

Identity and Nation in Coca-Cola's Thanda Narratives in India: A Semiotic Study

When Coca-Cola re-entered the Indian market in the era of government-initiated liberalization, privatization, and globalization in the 1990s, one of the major challenges it faced was to again penetrate the Indian soft drinks market and acquire a considerable market share over a period of time in view of the fact that it was a foreign brand which had pulled out of Indian market owing to unfavorable legislations in 1977. Given this scenario, Coca-Cola, despite being a global brand with a high recall value, faced tough competition from popular Indian brands like Thums Up, Limca, and Gold Spot, which enjoyed a larger market share during the early 1990s. To meet this challenge, Coca-Cola launched a series of television commercials in Hindi, the national language of the country, featuring its brand ambassador, Aamir Khan, a popular Indian actor. Considered to be one of the most creative and popular advertisement campaigns of its times, the commercials specifically aimed to create a favorable narrative for Coca-Cola in the minds of Indian consumers. All the different versions of the commercial had a common but powerful punch line, which played a major role in positioning the brand at par with the long-standing Indian brands in the market. This research article undertakes a semiotic analysis of the commercials, particularly with the aim of establishing the narrative(s) they offered and how that narrative was instrumental in giving Coca-Cola the makeover it needed to compete with the Indian brands.

Legal Protection of Famous Foreign Brands on Goods with Brand Dilution Which are Sold and Buyed in E-Commerce

Legal Protection of Famous Foreign Brands on Goods with Brand Dilution Which are Sold and Buyed in E-Commerce

Assessment of potentially toxic metals in selected local and foreign rice brands from Southwestern Nigeria: Implications for human health

This study evaluated the presence of potentially toxic metals (PTMs) in different local and foreign rice brands from southwestern Nigeria. Eight brands were purchased in four states: Oyo, Osun, Ogun, and Lagos. A total of sixty-four rice samples were analyzed for PTMs (Cd, Pb, Cr, Ni, Cu, Fe, Mn, and Zn) using an atomic absorption spectrophotometer. The data collected were analyzed for descriptive and inferential statistics. Health risk assessments were conducted to evaluate non-carcinogenic risks, including hazard quotient (HQ), hazard index (HI), and cancer risk (CR). The results revealed high concentrations of Pb (7.13±5.40 mg/kg) and Cd (8.71±3.81 mg/kg) in the local brand and a high Cr (5.91±3.71 mg/kg) in the foreign brand, which exceeded the WHO permissible limits of 0.2, 0.3, and 1.0 mg/kg, respectively. The health risk assessment revealed that the HQ values exceeded the permissible limit of 1.0 for Pb, Cd, and Cr in most of the rice brands, indicating adverse health effects. The CR data revealed health concerns for Cd, Cr, and Ni, with values exceeding the limit of 1.0 × 10−4. This suggests a potential risk of cancer development associated with consuming the locally produced and imported rice in the states under study.

Layout Characteristics and Design Principles of Atrium Integrated Space

With the development of China's cruise tourism industry, it is necessary to study the design and construction of cruise ships, especially the central atrium, which is an important part of public area design and represents the quality and characteristics of the entire ship's design. However, compared with Europe, China's research foundation for large-scale cruise ship design is still lacking. Therefore, studying the spatial layout characteristics of the central atrium is of great significance for improving China's cruise industry. This article focuses on the design principles and characteristics of integrated space layout in the central atrium of cruise ships. By applying basic theories from architecture, shipbuilding engineering, aesthetics, international maritime safety conventions and technology to analyzing representative central atria from 25 typical domestic and foreign cruise brands through data collection and research methods including mathematical statistics methodology, clustering methodology and cases research methodology. Through comparison and generalization of the cases, the study eventually summarizes six overall principles and four structural principles for designing integrated space in the central atrium of a cruise ship. The six overall principles include safety, rationality, applicability, artistry, coordination and technique-economics. The four structural principles include clear space circulation, natural spatial connection, theme coordination & unification and prominent key levels. This study provides insights into designing integrated space in the central atriums of cruise ships that hopefully can be applied in improving China's cruise design work while also supporting guidance for future related fields. Keywords: central atrium of cruise ship, integrated space, design principles, functional layout, decoration style

Upaya Diplomasi Publik Dalam Mempromosikan Produk Fashion Indonesia di Luar Negeri

Indonesia is one of the countries that has many kinds of cultures, which include dances, musical instruments, ritual traditions and clothing in each region in Indonesia. Public diplomacy is also seen based on a series of efforts to open good communication space and negotiate national elements in the international world. To get the attention of the international community and give a good image to Indonesia, it is necessary to make efforts made by Indonesia, namely by promoting fashion to the international community in order to achieve Indonesia's national interests. Although it is undeniable, a number of fashion product brands in Indonesia still need improvement to compete with foreign brands, because there are still many people who think that the quality of foreign brands is better, but with the creativity of Indonesian designers who are starting to provide ready-to-wear product choices at affordable prices than foreign brands. Human resources and a lot of international markets will have potential in the fashion sector so that special attention is shown by the government. Not only the government but citizens also have the ability to be actors in diplomacy. This study aims to determine public diplomacy efforts in promoting Indonesian fashion products abroad. This research is descriptive research. The data used in this study are secondary data sourced from articles, online journals, books, and internet facilities. This research uses library research data collection techniques and the data analysis technique used is qualitative data analysis technique. This research uses the theoretical framework of public diplomacy and creative industries. The results showed that public diplomacy efforts in promoting Indonesian fashion products abroad are by collaborating between the government and the private sector, as well as facilitating and promoting domestic products to the international world.

Legal Safeguards for Owners of Untapped Foreign Brands Under Indonesia's First-to-File Principle

This study examines the risks associated with unregistered trademarks, particularly in the context of Indonesia's adherence to the First To File principle. Employing normative methods with a statistical and statutory approach, data was gathered from Supreme Court Decision and DGIP Brand websites to identify potentially problematic and non-problematic brands. Results reveal three layers of legal protection for foreign brand holders outlined in TRIPS regulations, the Paris Convention, and Law no. 20 of 2016, each with its own limitations. Moreover, the study delineates two forms of legal safeguarding for brands: preventive measures through regulatory frameworks and repressive actions via sanctions for infringements. These findings underscore the importance of registering trademarks for robust protection, emphasizing the need for comprehensive legal strategies to mitigate risks for brand owners in the global marketplace. highlights : The study elucidates the vulnerabilities associated with unregistered trademarks within the framework of Indonesia's First To File principle. It identifies and examines the legal safeguards available to foreign brand holders under TRIPS regulations, the Paris Convention, and Indonesian Law no. 20 of 2016. The research underscores the significance of comprehensive legal strategies, including preventive measures and repressive actions, to protect brand owners in the global marketplace. Keywords: Unregistered trademarks, Legal protection, Brand ownership, Intellectual property rights, First To File principle.

A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS THE SOFT DRINK WITH SPECIAL REFERENCE TO PEPSI AND COCA- COLA

Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market in India in 1988.PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Volta’s India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These controversies are a reminder of "India’s sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that PepsiCo and The Coca-Cola Company have "been major targets in part because they are well- known foreign companies that draw plenty of attention."

A Case Study on Brand Personality and Consumer Loyalty in India's Booming Dairy Industry

India's dairy industry is witnessing significant growth, driven by factors such as rising disposable incomes, evolving consumer preferences, and the emergence of foreign brands. As the market expands, establishing a strong brand image becomes essential. This research focuses on assessing the brand personality of AMUL, a prominent player in the Indian dairy market, and its influence on consumer loyalty. Utilizing a structured questionnaire administered to respondents in Coimbatore District, this study measures consumers' attitudes towards AMUL, its brand personality. Through exploratory factor analysis, four key dimensions of AMUL's brand personality viz., activity, simplicity, responsibility and emotionality are identified. The findings reveal a positive correlation between brand personality and consumer attitude, indicating the importance of personality in brand perception. The study underscores the importance of aligning branding efforts with consumer preferences and suggests strategies for AMUL to enhance its brand image and brand personality. By leveraging these insights, AMUL and other dairy firms can effectively engage consumers, strengthen brand equity, and sustain market competitiveness in India's dynamic dairy landscape.

Fast Fashion Issue in Vietnam: Legal Aspects and Environmental Protection

The entire world is facing a tremendous acceleration in the development of the fashion industry and responding to the highly increasing demand for fashion items. However, the fashion industry is the main root of creating tons of environmental problems and greenhouse gas emissions in the corporate production process. Fast fashion is the new fashion trend, which has continuously been harming the environment, specifically contributes to carbon emissions and many other scenarios. The expansion of fast fashion products in the modern age all over the world has also created preferable conditions for nurturing fast fashion brands in Vietnam. In addition, it helps the advent of foreign fast fashion brands penetrate the Vietnam market. As a result, the Government needs to pay attention to some issues related to policies, laws, environmental protection, and sustainable development goals of net emissions in Vietnam. In the content of this article, the author examines the fast fashion trends in Vietnam from the perspective of law enforcement, and environmental protection under the goal of maintaining sustainable development, thereby making some necessary recommendations for improving the relevant legal policy.

Opportunities and Threats for Vietnamese Brand Chilli Sauce Products

The article examines the characteristics that make Vietnamese chilli sauce products stand out, and the formation and development of some strong chilli sauce brands leading the Vietnamese chilli sauce market today. At the same time, the article points out opportunities and threats for Vietnamese brand chilli sauce products. Among them, opportunities for the development of Vietnamese chilli sauce products: (i) High consumer demand; (ii) Vietnamese chilli sauce businesses understand the domestic market; (iii) Local and international culinary trends; (iv) Effective marketing strategy; (v) Cooperation and association; (vi) Affirming brand and reputation in the food industry; (vii) Actively participate in fairs and exhibitions in world markets; (viii) Take advantage of e-commerce channels to compete domestically and bring products to the world market. Besides, the article also points out the threats facing the Vietnamese chilli sauce brand: (i) Consumer psychology; (ii) Fierce competition with foreign brands; (iii) Differences in principles for building food standards between countries when bringing chilli sauce products to the world market; (iv) Standards are increasingly strict for the food industry. The research results are the basis for the research team to consider and propose solutions from the government/associations and businesses to develop Vietnamese chilli sauce brands.

Polluted cognition: The effect of air pollution on online purchasing behavior

As a meteorological factor, air pollution has emerged as a significant marketing strategy and has garnered extensive attention from the academic community. Contrary to the prevailing lay theory, which posits an increase in online purchases due to air pollution, this study illustrates a counterintuitive result that air pollution can serve as a negative marketing cue affecting consumers’ online purchasing behaviors. Grounded in cognitive load theory, we conducted secondary data analysis and three experimental studies to scrutinize the association between air pollution and online purchases of products unrelated to air pollution. Our findings establish that air pollution can adversely influence online purchasing behavior through the sequential mediation of cognitive state and emotion. Furthermore, this adverse effect can be mitigated with products with a colorful (vs. black-and-white) scheme or associated with a foreign (vs. domestic) brand. Our research not only addresses air pollution as a negative marketing cue in the context of purchasing air pollution-unrelated products online but also clarifies these counterintuitive findings through a serial psychological process. Moreover, this research expands our understanding of the magic effect of specific intrinsic (i.e., product color) and extrinsic (i.e., country-of-origin) product attributes. Accordingly, this research offers insights into marketing strategies that encompass a broader spectrum of products (i.e., air pollution-unrelated products) during periods of air pollution, thereby contributing to online retailing performance.