Introduction. Each enterprise has a certain set of resources: material, technical, financial, intellectual and informational. All these resources correspond to certain characteristics, physical and chemical properties, monetary value, etc. Knowledge of such specifics enables management staff to implement them effectively. However, even taking such specifics into account does not guarantee that the company will be competitive on the market. At the same time, the economic and political situation in the state and the world, regulatory acts, the inflation rate, the dynamics of scientific and technological progress, world trends, environmental and social factors significantly affect the business activity of the enterprise. The current war, which has been waged in Ukraine for more than 10 years, exhausts the national economy, disturbs society, creates new needs and guidelines, in particular: there is a rejection of export-import operations with Russia and Belarus, a reorientation of priority needs and production is carried out, there is a need for rapid reconstruction damaged infrastructure. Therefore, construction is one of the priority sectors of the Ukrainian economy. At the legislative level in Ukraine, the basic requirements and sequence of making payments through a financial intermediary are defined. In current practice, the most common methods of settlement are Joint Investment Institutes (CIIs) and the Construction Financing Fund (CFF). However, in our opinion, the procedure for keeping records and control over these methods needs to be improved both at the legislative level and at the level of changes in the company’s accounting policy in terms of documentation and digitization of accounting, economic control and analysis. Taking into account such details will make it possible to make the potential of the enterprise effective and bring it a larger amount of profit. The purpose of the study is to investigate the features of digitalization of accounting and control of the activities of financial intermediaries in the construction industry, to identify the advantages and disadvantages of this activity and to establish its impact on the potential of the enterprise. Methods (methodology). The article uses general scientific and specific methods, in particular, such as: induction and deduction - when researching software, analysis and synthesis - when identifying stages of control over the activities of financial intermediaries, comparison - for different ways of conducting financial transactions by financial intermediaries, tabular - for the formation of the Project of stages of control over financial resources in housing construction by a financial intermediary and their relationship with digitalization. The results. The economic potential of a construction enterprise grows thanks to effective accounting and control over the activity of a financial intermediary, and digitalization improves this process. From this, problematic aspects of the introduction of foreign accounting and analysis software products into the practical activities of construction enterprises and their adaptation are highlighted, which will make it possible to identify the weaknesses of this process and minimize them in practice. Our proposed Project of stages of control over financial resources in housing construction by a financial intermediary and their relationship with digitalization will make it possible to improve the system of control over the activities of a financial intermediary, reduce risks, and contribute to the timely commissioning of construction objects. Prospects. In further scientific research, it would be expedient to reveal in more detail the nature of the origin and mechanisms of interaction of various types of potential of the enterprise, in particular financial, labor, production, investment, innovation, organizational and management. It is also worth investigating in more detail a number of updated accounting, economic control and analysis software products that are most widely used in the world and identify their strengths and weaknesses, implementation prospects and obstacles.
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