The widespread plagiarism in various European and eastern countries of Latin American handicrafts can no longer be ignored. This puts at serious risk the design in the areas that are subject to the crude imitation, since patents, not fought for ignorance, ignorance or apathy of the governments, gradually take away the opportunity that local designers, graphics, industrial, textiles, etc., are able to claim the formal codes originating from their regions. This is a niche of research and debate, which should not be ignored, because it is a subject that refers to the legitimacy, origins, identity and, together, the culture of peoples. We have the right and obligation to commit ourselves to the struggle to recover what proudly belongs to us. If we do not do so, we will leave open the door to impunity and cynicism for those who care only about going to the most important regions of our continent and appropriating what they have not sown or harvested. When talking about identity, one's gaze often does not turn to the most important thing, which is origin, onset, root, and source. It is thought that globalization forces us to pretend an internationalization of “universal” codes that do not really exist, when observation should examine what is appropriate because it is private, exclusive and unmistakable. Alternation is in our own environment, let's not reject it and work to rescue it.