Methodology and equipment for rapidly force feeding poultry meals of a specific size has been developed and tested in vivo. The force feeding method utilizes a feeding gun constructed from readily available materials and ground poultry feed combined with water. At the proper feed to water ratio, feed administered by the gun is free flowing and of constant dry matter content. To test the procedure, 5-week-old broiler chicks were force fed three times per day for 14 days quantum sufficient to simulate consumption by birds receiving feed ad libitum. The two groups had similar (P>.1) body weight gains, percent dry matter and starch digestibility, feed efficiency, digesta passage rate, and dressing percentage. Each bird could be fed in less than 30 sec.