TV Food Research Articles

TV 음식콘텐츠 방송프로그램의 외식정보속성이 지각된 정보유용성과 방문의도에 미치는 영향: 마켓메이븐 경향의 조절효과

TV 음식콘텐츠 방송프로그램의 외식정보속성이 지각된 정보유용성과 방문의도에 미치는 영향: 마켓메이븐 경향의 조절효과

TV 음식 프로그램 시청자의 시청동기가 시청태도, 만족도와 행동의도에 미치는 영향

본 연구에서는 ‘먹방’시청자들을 대상으로 TV 음식 프로그램시청동기가 시청태도, 만족도와 행동의도에 정(+)의 영향을 미칠 것이라는 구조적 관계의 연구 가설을 설정하고 실증 분석을 통하여 연구 모형과 가설의 검증을 실시하였다. 실증 연구를 수행하기 위하여 본 연구에서는 TV 음식 프로그램 중 ‘먹방’프로그램을 최근 6개월 이내에 시청한 경험이 있는 시청자를 대상으로 설문을 하였고 총 273부의 표본을 바탕으로 SPSS 20.0을 이용한 빈도분석 및 연구모형의 신뢰성 및 타당성분석을 실시하였다. 또한 본 연구는 연구 모델의 신뢰성과 적합성을 검토하였으며, AMOS 18.0을 이용한 확인 요인 분석, 구조 방정식 모델 분석 및 다중 그룹 분석을 통해 총 7개의 가설을 검증하였다. 본 연구의 검증 결과는 다음과 같다. 첫째, 시청동기가 시청태도에 정(+)의 영향을 미칠 것이라는 가설을 검증한 결과, 시청동기 요소 중 오락과 대리 만족에만 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 시청태도가 만족도에 정(+)의 영향을 미칠 것이라는 가성을 검증한 결과, 시청태도는 만족도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 만족도가 행동의도에 정(+)의 영향을 미칠 것이라는 가설을 검증한 결과, 행동 의도 요소인 방문 의도와 구전 의도 모두에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구는 기존에 거의 진행되지 않았던 음식 프로그램 시청동기에 따른 태도 및 만족도가 행동의도에 미치는 영향에 대하여 연구하여 새로운 논의를 제시하였다는 학술적 시사점과 TV 음식 프로그램을 통해 외식업체의 방문이나 메뉴를 구매하는데 호의적인 감정을 갖는 시청자들은 외식 소비자가 되어 방문의도를 증가시키게 되어 외식소비문화의 발전에 크게 기여한다는 실무적 시사점을 갖는다.

Influence of child-targeted fast food TV advertising exposure on fast food intake: A longitudinal study of preschool-age children

IntroductionFast food (FF) advertising is a potential risk factor for FF consumption among children, yet the impact of such advertising on children's FF intake has not been assessed in a longitudinal, naturalistic study. Whether parents' FF consumption mitigates advertising effects is also unknown. MethodsOne-year, longitudinal study among 624 preschool-age children, 3–5 years old, and one parent each recruited from New Hampshire, 2014–2015. Parents completed six online surveys every eight weeks and, at each, reported the number of times their children consumed FF in the past week. Each child's advertisement exposure was determined by counting the brand-specific FF advertisements aired within the programs they viewed on children's TV networks during the study. At baseline, parents reported the frequency of their own FF consumption. Data were analyzed in 2017–2018. ResultsThree FF brands targeted TV advertising to children during the study: McDonald's, Wendy's and Subway. Few children were exposed to child-targeted advertising for Wendy's or Subway. Results from adjusted Poisson regression models focused on McDonald's showed a differential effect of advertisement exposure on children's McDonald's intake in the past week (any or mean intake) by parental FF consumption (P < 0.01). Specifically, McDonald's intake was consistently high among children whose parents consumed FF more frequently (≥monthly), regardless of children's advertisement exposure. However, advertisement exposure increased the risk of McDonald's intake among children nearly two-fold when parents consumed FF less frequently (<monthly) (P-values <0.01). ConclusionsResults suggest that child-targeted FF advertising may mitigate the protective effect of infrequent parental FF intake on children's FF intake.

The New Mediascape and Contemporary American Food Culture

Together, food and media have long been a means by which people communicate, perform their identities, and express their values. This article focuses on how contemporary culinary work is influenced by the new mediascape, a channel of convergence through which we understand, enjoy, and participate in our food worlds. As new media proliferates and access to interactive and creative tools expands, content generation and ownership has transferred from the hands of a small population of professionals into the fast fingers of amateurs and expert producers across the globe—effectively transforming who mediates and how we mediate. Consumers now double as mediamakers; often called co-creators, or prosumers, these new forms of interactive mediation influence labor practices and professional identities across industries. In the food world, this transition has been spurred onward by food TV and chef celebrity changing the expectations we hold for our chefs and their restaurants. By drawing from the everyday experiences of people embedded within these food and media networks and integrating transdisciplinary theory, this article demonstrates a promising approach to understanding our food futures.

The extent, nature, and nutritional quality of foods advertised to children in Lebanon: the first study to use the WHO nutrient profile model for the Eastern Mediterranean Region.

ObjectiveExposure to food marketing may influence children’s food preferences and consumption patterns and may increase the risk of childhood obesity. The WHO Office for the Eastern Mediterranean Region (EMR) has recently released a regional nutrient profile model (WHO EMR) for the purpose of regulating the marketing of food and beverages to children. This study aimed at 1) analyzing the frequency and types of food and drink advertisements during children’s viewing time in Lebanon; 2) examining the nutritional content of the advertised food products in reference to the nutrient thresholds specified by the WHO EMR model; and 3) assessing the proportion of food advertisements that included health messages.DesignThis study consisted of a cross-sectional content analysis of food advertisements on local TV channels, during children’s viewing time.SettingThree local Lebanese channels with the highest viewership among 4- to 14-year-olds were selected. Recorded broadcasts (September 2016 through January 2017) were analyzed between 3 pm and 10 pm on weekdays and between 8 am and 10 pm on weekend days.ResultsApproximately 31% of advertisements were for foods or drinks. The proportion of food advertisements was the highest during children’s programs (43%) compared to general viewing (32%) and parental guidance (29%) programs. Approximately 8 out of 10 food advertisements were for products that did not meet the standards of the WHO EMR model. Of concern was the heavy advertisement of alcoholic beverages during programs for general audiences. The majority of the advertisements that comprised a health claim were for foods that did not meet the WHO EMR’s nutritional standards (79%).ConclusionsThe findings of this study, which is the first to utilize the new WHO EMR profile model, should be viewed as a foundation for the development of food marketing policies aimed at reducing children’s exposure to TV food advertisements in Lebanon, a country that harbors a high burden of childhood obesity.

Content Analysis of TV Food Advertising Using Climate Impact and a Nutritional Impact Index

In this study, we conducted a comprehensive content analysis of the distribution of television advertising time among various food items from the perspective of sustainability. We employed the food item sustainability index published by van Dooren et al. in 2017 that uses climate impact as the ecological indicator and nutritional characteristics as the public health indicator. For a period of 12 months, we videotaped advertisement from two most popular Finnish channels 24 hours of television broadcasting per day on the third day of every month. We identified a total of 2,394 food commercials. We analysed a total of 742 minutes of food advertising time. We found that commercials were dominated by three food items: yogurt (16 per cent of advertising time), bread (14%) and cheese (10%). The food items with the lowest climate impact and highest positive nutritional characteristics received only seven per cent of the total advertising time and the ones with the highest climate impact and lowest nutritional characteristics received 29 per cent. Our results indicate that food advertising on television is not beneficial seen from a sustainability perspective. Regulation – or even banning – of advertising for most harmful food items should be considered.

Innovation and Derivation in Canadian Food Television Programming

The 1980s neo-liberal political agenda, which deemed media market liberalization necessary to stimulate programming innovation and expand audience choice, reshaped Canadian television programming, prompting a new round of debate over the quality, distinctiveness, and value of domestic TV shows. Yet producers’ transformation of the daytime cooking show into a popular, lucrative food lifestyle media segment received little critical attention. Thus, part 1 of this article draws on foreign and domestic food show examples, popular with Canadian audiences, to highlight three program innovations that underwrote Canadian food audience expansion over the last 25 years: an intensified focus on eating, entertaining, and aesthetics; production of celebrity chefs and commercial synergies; and reliance on global reality TV formats. Part 2 analyses two seasons of Dinner Party Wars, an exemplar Canadian food show. Reliance on the global trends outlined above renders DPW largely indistinguishable from foreign TV food fare. So too did DPW put in circulation common middle-class, neo-liberal fantasies—turning home entertaining into a public spectacle of competition; finding fault in weak performances of entrepreneurial spirit; taking participants’ inability to achieve restaurant standards of productivity as signs of laziness; and failure to conform to middle-class manners and tastes shocking. Yet within participants’ menu choices and interactions with experts a distinct narrative of Canadian multiculturalism is found.

Clustering and correlates of screen-time and eating behaviours among young children

BackgroundScreen-time and unhealthy dietary behaviours are highly pervasive in young children and evidence suggests that these behaviours often co-occur and are associated. Identifying clusters of unhealthy behaviours, and their influences early in childhood, can assist in the development of targeted preventive interventions. The purpose of this study was to examine the sociodemographic, behavioural, and home physical environmental correlates of co-occurring screen-time and unhealthy eating behaviours and to assess the clustering of screen-time and unhealthy dietary behaviours in young children.MethodsParents of 126 children, from the UK, aged 5–6 years (49% boys) completed a questionnaire which assessed their child’s screen-time (ST), fruit and vegetable (FV), and energy-dense (ED) snack consumption. Categories of health behaviours were created based on frequencies of children meeting recommendations for FV and ST and median splits of frequencies for ED snacks. Parents reported on their own behaviours (ST, FV, and ED snack consumption), how often they ate meals and watched TV with their child, and on the availability and accessibility of foods within the home. An observed over expected ratio (O/E) was used to assess behavioural clustering. Multivariable multinomial logistic regression was used to examine correlates of behaviour patterns.ResultsApproximately 25% of children had two or three health risk behaviours. Correlates consistently associated with clusters included parental income, eating meals at the TV, parental ST and ED snack food consumption, and home availability of ED snack foods. Observed over expected ratios were close to 1 and ranged from 0.78 to 1.43. The three-risk behaviour combination of insufficient FV consumption, high ED snack consumption, and excessive ST occurred more frequently than expected (1.23 (95% CI 0.89, 1.58)).ConclusionsST and unhealthy dietary behaviours cluster in children as young as 5 years of age and parents’ own behaviours appear to be important influencing factors. Further research into the development of behavioural clustering in young children to identify and further understand the mechanisms underlying the synergy among health behaviours is needed. Feasibility interventions promoting reductions in both screen-time and unhealthy dietary behaviours reciprocally, while simultaneously focusing on changing parental behaviours, are warranted.

Sustained impact of energy-dense TV and online food advertising on children\u2019s dietary intake: a within-subject, randomised, crossover, counter-balanced trial

BackgroundPolicies restricting children’s exposure to unhealthy food marketing have been impeded by the lack of evidence showing a direct link between food advertising exposure and children’s energy intake and body weight. Food advertising exposure increases children’s immediate food consumption, but whether this increased intake is compensated for at later eating occasions is not known; consequently the sustained effect on diets remains unclear.MethodsWe conducted a within-subject, randomised, crossover, counterbalanced study across four, six-day holiday camps in New South Wales, Australia between April 2016 and January 2017. Children (7–12 years, n = 160) were recruited via local schools, email networks and social media. Two gender- and age-balanced groups were formed for each camp (n = 20), randomised to either a multiple- or single- media condition and exposed to food and non-food advertising in an online game and/or a television cartoon. Children’s food consumption (kilojoules) was measured at a snack immediately after exposure and then at lunch later in the day. Linear mixed models were conducted to examine relationships between food advertising exposure and dietary intake, taking into account gender, age and weight status.ResultsAll children in the multiple-media condition ate more at a snack after exposure to food advertising compared with non-food advertising; this was not compensated for at lunch, leading to additional daily food intake of 194 kJ (95% CI 80–308, p = 0.001, d = 0.2). Exposure to multiple-media food advertising compared with a single-media source increased the effect on snack intake by a difference of 182 kJ (95% CI 46–317, p = 0.009, d = 0.4). Food advertising had an increased effect among children with heavier weight status in both media groups.ConclusionOnline (‘advergame’) advertising combined with TV advertising exerted a stronger influence on children’s food consumption than TV advertising alone. The lack of compensation at lunch for children’s increased snack intake after food advertising exposure suggests that unhealthy food advertising exposure contributes to a positive energy-gap, which could cumulatively lead to the development of overweight.Trial registrationAustralian New Zealand Clinical Trials Registry, number ACTRN12617001230347 (Retrospectively registered).

Familial fictions: families and food, convenience and care

PurposeThe purpose of this paper is to explore the way diverse family forms are depicted in recent TV advertisements, and how the ads may be read as an indication of contemporary attitudes to food. It focuses particularly on consumers’ ambivalent attitude towards convenience foods given the way these foods are moralised within a highly gendered discourse of “feeding the family”.Design/methodology/approachThe paper presents a critical reading of the advertisments and their complex meanings for diverse audiences, real and imagined. The latter part of the paper draws on the results of ethnographically-informed fieldwork in the north of England.FindingsThe research highlights the value of food as a lens on contemporary family life. It challenges the conventional distinction between convenience and care, arguing that convenience food can be used as an expression of care.Research limitations/implicationsThe paper makes limited inferences about audiencing processes in the absence of direct empirical evidence.Originality/valueThe paper’s value lies in its original interpretation of TV food advertising within the context of contemporary family life and in the novel connections that are drawn between convenience and care.

Impact of TV Advertising on Children’s Food Choices

This research emphasizes on the impact of TV advertising on children’s food choices. For this reason, a questionnaire was prepared and focused on Food Advertisement, TV Advertisement, School Advertisement, Musical Advertisement, Children’s Consumption Attitudes and analysis children’s opinions who are aging from 8 to 11 years old from primary school. In a college in Avcilar—Istanbul was chosen for the survey area. This study is proposed to discover the effect of TV food advertising on children as a target group. This survey will make use of statistical techniques Hypothesis was conveyed to show the significance ANOVA and factor analysis used. Also, SPSS statistical tool used for analyzing hypothesis.Results show that all of the four factors, food advertisement, TV advertisement, musical advertisement and musical advertisement affects the children’s food consumption behavior, the results emphasis on the reality of this hypothesis and its true, and importance of it and also show that in this research obtained the result which wanted. However, regression equation can be used to estimate. In this case, according to regression analysis, TV Advertisement and Musical Advertising can be used to estimate children’s food consumption behavior scores.

Effect of TV food advertising restriction on food environment for children in South Korea.

Effect of TV food advertising restriction on food environment for children in South Korea.

The effect of TV food program watching motivation on attitude and purchase intention

The purpose of this study is to investigate the effect of TV food program audience motivation on attitudes and purchasing intention. First, there was a significant effect on ‘cognitive attitude’ in the order of information seeking, interpersonal relationship, and relaxation seeking. ‘Entertainment seeking’, ‘time consumption’, and ‘partner type’ did not show any significant effect. The motivations for viewing that affect emotional attitudes were ‘entertainment seeking’, ‘information seeking’, ‘relaxation seeking’, and ‘interpersonal relationship’. ‘Time consumption’ and ‘companion type’ did not have a significant effect. Second, the relationship between acceptance and purchase intention showed that cognitive and emotional attitudes had a significant effect on purchase intention, especially emotional attitude. Third, ‘information seeking’ and ‘rest seeking’ were found to be the most crucial factors for direct purchase intention. The results of this study are as follows. First of all, when watching TV food programs, entertainment seeking, information seeking, rest seeking, and interpersonal relationship increased the purchase intention. Content is supposed to be promoted and recommended to people and directly connected to repurchase. TV food programs should provide diverse information related to food and amusing entertainment. Planning intent should provide accurate and authentic information with various evaluations and meticulous information. Foodservice companies should be used as a marketing strategy for distribution channels that sell various menus and foods. Food is a product of culture, and TV food programs should evolve into a medium that leads to the right food consumption culture.

Gourmet Samurai: Changing Food Gender Norms in Japanese TV

Japan's obsession with food TV is rooted in its gourmet boom, beginning in the 1980s, when the strong economy encouraged mass consumption of expensive foods and foreign cuisines. Gourmet TV dramas are often based on a popular manga comic and typically reproduce hegemonic gendered food norms, with professional male chefs embodying food authority and expertise often acting as protagonists. In recent years, however, several popular new TV series have introduced a new gender archetype: masculine loners who care deeply about traditional or home-style foods, so-called B-kyū gurume (second-class gourmet) cuisine. This article analyzes four such recent programs and argues that the emerging “gourmet samurai” archetype resonates with audiences because of the recent elevation of B-kyū cuisine and, more fundamentally, the steep decline in the marriage rate, a topic of intense media speculation. The expanding ranks of Japanese singles suggest that many men now face increased responsibilities for choosing or preparing their own meals. The everyman heroes of these shows offer role models to the growing cadres of unmarried men, encouraging them to become manly connoisseurs or cooks of simple, traditional foods and conveying the message that food knowledge and pleasure is as acceptable and satisfying a pursuit as romance, career, or family.

TV 요리프로그램이 요리사 직업이미지와 전공만족에 미치는 영향: 외식 관련 전공 대학생을 대상으로

TV 요리프로그램이 요리사 직업이미지와 전공만족에 미치는 영향: 외식 관련 전공 대학생을 대상으로

Terpaan Iklan Televisi Dan Sikap Ibu Rumah Tangga Di Pedesaan Terhadap Makanan Olahan Pabrik

TV food advertisements are designed to cultivate positive portrait of the food advertised. Married rural women have dominant role in providing food for family and more possibility to make TV as the main source of information about food. The study aimed to examine the exposure of TV advertisements about industrial processed food on married rural women, the attitude of married rural women towards industrial processed food, and to analyse relationship between the exposure of TV advertisements and the attitude towards industrial processed food. Based on a survey conducted on 104 married rural women with children,who were TV audience and aged 20-60 in Curugbitung Village, Nanggung District, Bogor Regency, it was known that TV food advertisements exposure of respondents were moderate (56%) and high (44%), while their attitude towards industrial processed food were positive (27%) and neutral (73%). A highly significant positive correlation (r = 0.254, p &lt; 0.01) between TV food advertisements and attitude towards industrial processed food on respondents was revealed by Spearman’s rank test. The results implicated that food TVadvertisements were not respondents’ main source of information about food. Analysis of total food TV content and interpersonal information channel of married rural women would be necessary. Keywords : attitude, exposure, processed food, rural women, TV advertisement

Nutritional Impact of Child-Directed TV Food Advertising Regulation: Are We Rearranging the Deck Chairs on the Titanic?

AbstractThe advertising of foods high in saturated fat, sodium, or sugar (HFSS) has garnered particular attention. Little is known about the impact of regulations on household expenditures measured in terms of the key causes of diet-related maladies (overconsumption of calories, saturated fat, sodium, and sugar). Using the UK Living Costs and Food Survey from 2001 to 2012, and households with children 16 years old or under as a control group, we found that the self-regulation of advertising has a significant impact on sugar expenditure of 5.91 grams per capita/day. Co-regulation leads to a larger sugar expenditure reduction, in addition to a sodium reduction of 0.12 grams per capita/day and, in some cases, saturated fat reduction. Calorie expenditure is not significantly affected by either self-regulation or co-regulation, which leaves the question of whether children are being protected by TV advertising regulations.

Publicités alimentaires télévisées à destination des enfants : opinions des parents sur leur impact et leur interdiction

Introduction : L’exposition massive des enfants à des publicités pour des aliments à faible intérêt nutritionnel conjuguée à l’augmentation de l’obésité a conduit au soutien croissant de la réglementation de la publicité au niveau international. Les lobbies représentant l’industrie agroalimentaire, les publicitaires et les médias ont néanmoins empêché la réglementation dans de nombreux pays. Dans ce contexte, le soutien de la réglementation par la société civile, en particulier les parents, est fortement nécessaire. L’objectif de cette enquête est de décrire et d’analyser les facteurs associés à l’opinion des parents sur l’impact et l’interdiction des publicités alimentaires télévisées à destination des enfants. Méthode : Une enquête en ligne a été réalisée en 2013 auprès de 2387 parents d’enfants âgés de 3 à 17 ans. Les associations entre l’opinion des parents sur la publicité alimentaire et leurs caractéristiques sociodémographiques ont été analysées par des régressions logistiques multivariées. Résultats : L’influence de la publicité alimentaire sur les préférences alimentaires de leurs enfants était perçue par 64,7 % des parents, 68,8 % ont déclaré être confrontés, au moins parfois, à des demandes d’achats d’aliments ou boissons vus à la télévision par leurs enfants, 43,5 % être influencés par leurs enfants dans leurs achats alimentaires et 73,7 % être favorables à une réglementation qui interdirait la publicité pour des boissons ou aliments trop gras, salés ou sucrés pendant les programmes télévisés à destination des enfants/adolescents. Cette dernière opinion était positivement associée à un statut socio-économique élevé et à la perception d’une influence importante de la publicité sur les préférences alimentaires des enfants. Conclusion : Le soutien par les parents d’une politique de réglementation de la publicité alimentaire télévisée à destination des enfants est particulièrement important en France, comparé aux États-Unis notamment. Ce résultat devrait peser sur les décisions politiques visant à réduire la pression du marketing alimentaire exercée sur les plus jeunes.

A text-linguistic analysis of the changes in TV Food Advertisement

A text-linguistic analysis of the changes in TV Food Advertisement

Understanding dimensionality of children’s food shopping behaviour in retail stores

Purpose – Marketers try to influence food shopping behaviour of children through various in-store food promotional strategies (FPS). These in-store FPS comprise of attractive packaging, accessibility, availability of foods in wide varieties and presence of helpful and friendly sales personnel. However, little is known about how children buy and the extent to which these marketing strategies are successful. Hence, the purpose of this paper is to investigate food shopping behaviour of children in retail stores and to study the effectiveness of in-store FPS and demographic factors (age and gender of child and monthly family income) on food shopping behaviour of children. Design/methodology/approach – Data have been collected from 473 mothers of children in age category four to 11 years. Data have been analysed through descriptive statistics (means and standard deviations), bivariate correlations, exploratory factor analysis, confirmatory factor analysis and hierarchical regression analysis. Findings – The study explores and validates four factor structure of food shopping behaviour of children in retail stores in Indian settings. These factors include children’s active assessment of foods, impact of availability and variety on children’s purchases, influence of TV food ads on children’s purchases and influence of packaging on children’s food purchases. Further, the findings also reveal that in-store FPS are truly effective in influencing food shopping behaviour of children. Practical implications – Marketers may highlight packaging attributes in food advertisements as they can help escalate food purchase requests of children in retail stores. In addition to this, food advertising is strongly associated with assessment of foods in retail stores and looking for availability of advertised foods in retail stores. This suggests that food advertising as a medium of communication should not be ignored. However, sales personnel can also be used more effectively as they are seen to help children in identifying availability and variety of foods in retail stores. Originality/value – As no such study has been conducted so far (to the best of researcher’s knowledge), this study potentially helps in bridging gaps in literature.