Food Purchasing Decisions Research Articles

Brand Equity, Service Quality, and Price on Fast Food Purchase Decisions in Sidoarjo

The type of research used in this research is quantitative research with associative explanatory method, where this associative relationship is used to determine the relationship between two or more variables that are shown in a causal relationship or cause and effect. ). The samples taken in this study were Hisana Fried Chicken consumers in Sidoarjo who had visited and bought 100 respondents. Based on the Simultaneous F test, the value of sig = 0.00 and the value of = 0.05 means that P < then H0 is rejected, meaning that there is an influence of brand equity, service quality and prices on the purchasing decisions of Hisana Fried Chicken in Sidoarjo, It is expected that respondents will pay more attention and consider in making purchases of goods and services so as to further increase the effectiveness of purchases and consumer convenience.

Qualitative exploration of the reasons for not using nutritional warnings after policy implementation in Uruguay.

Nutritional warnings have gained popularity, particularly in the region of the Americas, to facilitate the identification of products with excessive content of nutrients associated with non-communicable diseases and encourage healthier food choices. Although warnings have been shown to be effective, an in-depth understanding of the reasons why some consumers do not use them is still lacking. The aim of the present work was to explore self-reported use of nutritional warnings and to identify the reasons for not considering nutritional warnings for making food purchase decisions after policy implementation in Uruguay. A non-probabilistic sample of 858 Uruguayan participants was recruited using an advertisement on Facebook and Instagram. Through an online survey, self-reported use of nutritional warnings was asked using a closed-open ended questions. Participants who reported not considering warnings to make their purchase decisions were asked to explain the reasons why using an open-ended question. Responses were analysed using deductive coding, based on the Behavioural Drivers Model. Thirty seven percent of the participants stated that the warnings had not influenced their purchase decisions. Motives for not being influenced by the warnings were related to lack of interest, attitudes, lack of perceived self-efficacy, cognitive biases and limited rationality when making purchase decisions. In addition, structural barriers, such as availability, cost and trust in the food industry also emerged from participants' responses. Strategies to encourage the use of warnings should include communication campaigns and policies to address structural barriers related to the perceived availability and affordability of healthy foods.

The Analysis of Potential Market Preferences for Café Businesses on Healthy Food Purchase Decision

The healthy food business is growing in Indonesia. However, there are several factors that influence consumers' purchase decisions for healthy food dishes such as product, service, experience, price, and promotion. The purpose of this study is to analyze the influence of the above variables on consumers’ purchase decisions toward healthy food dishes. The research object in this study is Lexxy's Ground Café, a café project that offers a healthy food menu. This research applies quantitative research. The data analysis method is descriptive statistics and multiple regression. The data was collected using online questionnaires. The results reveal that simultaneously the product, promotion, price, service, and experience variables influenced healthy food purchasing decisions up to 68.1%. However, partially, service, promotion and price significantly influence the decisions to purchase healthy food. Yet, product and experience do not influence healthy food purchasing decisions. The findings in this study indicates that service in the culinary business becomes dominant influence for customers’ purchase decisions on healthy food dishes. Hence, the business owner should provide the best service to potential customers. The result of this study will provide a reference for the owner of café business to define the actions for their business expansion.

Impact of social-media on organic food purchase decision: A systematic review

Impact of social-media on organic food purchase decision: A systematic review

국내외 식품 콜드체인 비교 연구

This study conducted keyword network analysis on domestic and international articles related to food cold chain to figure out major research issues reflecting influences of COVID-19 and to derive implications. For this purpose, 409 papers (8,166 keywords) were collected from the time the first paper was published in domestic and international journals in Scopus, Web of Science, and Korea Citation Index(KCI) to the overall publication period (international journals from 1996 to the end of April, 2022 and domestic journals from 2004 to the end of April, 2022). As non face-to-face food purchases through e-commerce have soared due to the prolonged COVID-19, researches on new technologies such as the IoT, machine learning, and blockchain are actively conducted in domestic and international papers. Recent international papers mainly deal with the subject of non face-to-face cold chain food transaction management, but domestic studies mainly have been conducted on online cold chain food purchase decisions. And this study presented the characteristics and future tasks of domestic food cold chain research through comparative analysis of domestic and international papers considering the COVID-19 period.

Environmental cues for healthy food marketing: The importance of in-store research into three conversions.

Since retailers control the space where consumers tend to make the vast majority of their food purchase decisions, they can take measures to promote healthy living. Increasing relative sales of healthy food can contribute to the ongoing battle against preventable lifestyle diseases. We show how retailers can use impression management and environmental cues in their stores to influence consumers' sales responses to healthy food. This paper advocates in-store research in this realm and introduces three consumer behavior levels - reaching, stopping/holding, and closing the sale - as micro-conversions when retailers use impression management on their consumers. We showcase impression management at each conversion level by testing the effects of placing healthy and unhealthy food items on a floor display in the store area with the most traffic, with or without background music and an advertisement. The results demonstrate that a healthy food product can outperform the sales of popular unhealthy foods. The floor display, for example, increased the sales of the targeted "healthy product" by 570% on average during the intervention periods, compared with the baseline. We discuss the importance of in-store research into three conversions to enable further development of impression management and the use of environmental cues for healthy food promotion.

The Influence of Halal Knowledge and Labeling on Food Product Purchase Decisions

The food and beverage industry is currently more concerned about the manufacture and procurement of halal food products because the level of public knowledge is increasing with social media and is supported by data on the development of Muslims worldwide. For Muslims, the essential thing to do when buying products is halalness. This study examines the level of knowledge and halal labeling on purchase decisions of food products for IAIN Ponorogo students. The number of samples in this study was 100 people, with multiple linear regression analysis methods and using the SPSS for Windows v25. Based on the result of the SPSS test, the result was: (i) Based on the simulation test, knowledge variables and halal labeling affected food purchasing decisions. (ii) Based on a partial test, the knowledge variable does not affect food purchasing decisions, but the halal labeling variable affects food purchasing decisions.

Healthy Food through Health Care Segment in the Emerging Market of India: A Two Decade Review of the Attitude of Organic Food Consumers

The primary goal of this research is to comprehend the factors that have caused Indian consumers’ attitudes regarding organic food to change and the characteristics of consumers in shaping those attitudes. The study aims to identify different consumer segments based on consumers’ characteristics to help producers and marketers develop suitable marketing strategies to promote organic foods. The study is gleaned from secondary data that was gathered from many research papers that examined various facets of consumer behaviour in relation to organic foods. The analysis revealed Health care to be most important driving motivator affecting the purchase of organic products. Organic food acceptance can be boosted by pleading with consumers' well-being and offering health-related information. In this direction, the health care segment can be viewed as a viable market by organic food producers and vendors for the promotion of organic foods. The study examines the most critical motivators driving organic food purchasing decisions to assist marketers in developing appropriate marketing strategies for its promotion.

Connecting Farmers’ Markets to Foodservice Businesses: A Qualitative Exploration of Restaurants’ Perceived Benefits and Challenges of Purchasing Food Locally

ABSTRACT This paper examines restaurant managements’ (owners, managers, or the chefs) perceptions, motivations, and constraints in buying local food ingredients from local farmers’ market vendors (farmer vendors) in a study conducted in Vancouver, Canada and Christchurch, New Zealand. Semi-structured interviews were conducted with restaurants (31 in Vancouver and 28 in Christchurch). Results revealed that purchasing local food from farmers’ market vendors was perceived as beneficial by restaurants, but they experienced challenges with purchasing. This study further presented evidence that restaurants satisfaction with wholesale distributors is an important purchasing factor in local food purchasing decisions while sustainable production products were not the main motivation among restaurants in both the samples. In the light of empirical findings, theoretical and practical implications are discussed.

Changes in women’s empowerment in the household, women’s diet diversity, and their relationship against the background of COVID-19 in southern Bangladesh

The COVID-19 pandemic in Bangladesh, associated public health measures, and people’s reactions were projected to have caused job losses among women, a decline in women’s empowerment and reduced women’s diet diversity. Using a November 2020 telephone survey to re-interview adult female respondents of a November 2019 in-person survey, contrary to expectations we find that more women found than lost jobs, and women’s diet diversity increased over the year partly marked by the COVID-19 pandemic. We did not find evidence of a decline in women’s involvement in food purchase decisions, nor women’s autonomy over use of household income. The change in women’s outside employment is neither statistically related to changes in women’s involvement in food purchase decisions, changes women’s autonomy over use of household income, nor changes in women’s diet diversity. Change in women’s involvement in food purchase decisions is positively related with change in women’s diet diversity and change in women’s autonomy over income use is negatively related with change in women’s diet diversity.

Attention to detail: A photo-elicitation study of salience and packaging design for portion control and healthy eating.

Evidence demonstrates that food packaging attracts consumers to purchase and has the potential to nudge consumers towards healthy choices, including reducing portion size. However, food purchasing decisions are often automatic and packaging features may go unnoticed. Therefore, it is important to understand what consumers identify as most salient about packaging: what they notice and why, and which elements might nudge consumers towards healthy options and smaller portions of high-energy-density foods. This study explored consumer perception of food packaging, investigated specific features associated with portion control and elicited design ideas to improve packaging for healthy eating and downsizing. A qualitative approach was adopted applying a participant-driven photo-elicitation (PDPE) task with in-depth interviews. Participants were 25 adults living in the UK (aged 20-32 years; 17 females, 8 males, BMI=23 kg/m2 ). Participants took photographs of 10 food packages according to salience (n= 5) and portion control (n= 5). These were uploaded to a secure site and then discussed at the interview, which was transcribed and analysed. The salience of packaging was described in terms of trust building, stimulating appetite and relating to self-identity, whereas for portion control, themes included structural reminders, healthy prompts and portion awareness. Packaging can be designed to make health value or serving size more salient by prompting portion control and increasing the attractiveness of packaging. While food purchase decisions happen with little deliberation, when probed, consumers provide useful insights for packaging design to assist portion control.

Evaluating the Change4Life Food Scanner app in reducing children's sugar intake: a randomised pilot and feasibility study

BackgroundThe Change4Life Food Scanner app displays nutritional information using visual images alongside traffic light labels. The app's effectiveness for improving dietary choices is unknown. This study investigated the feasibility and acceptability of evaluating the effectiveness of the Food Scanner app in reducing children's sugar intake in the UK. MethodsAdopting a non-blinded parallel trial design, we randomly assigned (1:1) 126 parents of children aged 4–11 years through block randomisation sequences into a 3-month intervention consisting of exposure to the Change4Life Food Scanner app (version 1.6; ie, the intervention group [n=62]) or no intervention (ie, the control group [n=64]). Participants completed baseline and 3-month post-intervention measures of dietary intake (3-day food diary) and trial acceptability measures. The intervention group completed fortnightly app engagement measures. Ethical approval was obtained by the University of Sheffield Research Ethics Committee (026380). Findings64 (51%) of 126 participants completed the study (29 [45%] in the intervention group and 35 [55%] in the control group). 51 (80%) of 64 reported that the study was easy to complete and 62 (97%) found receiving task completion reminders helpful. App engagement decreased throughout the study (eg, mean engagement time was 18·01 min [SD 27·15] in week 2, and 6·76 min [11·56] in week 12). 18 (64%) of 28 participants reported high overall app acceptability; however, seven (25%) did not find the app helpful. 24 (86%) of 28 reported high acceptability for the app's use of sugar cube images, which were rated as easy to understand and useful to supplement front of package nutritional labels. Six (21%) of 28 did not find sugar cube images helpful and 20 (71%) had low acceptability of the app aiding food purchasing decisions. 45 (73%) of 62 were willing to continue with the study for a 12-month trial. InterpretationDespite a high attrition rate, study procedures were considered acceptable by most participants. Acceptability of the Food Scanner app was varied, and participants did not find the app helpful for food purchases. Analysis of preliminary efficacy of the intervention is ongoing, which will inform design parameters for a future large-scale trial. FundingWellcome Trust.

Achieving Transformative Change in Food Consumption in Austria: A Survey on Opportunities and Obstacles

Modern agriculture negatively impacts on global biodiversity by converting natural and extensively used habitats into intensely managed systems, and by releasing pollutants, including greenhouse gases. Since the demand for certain food products determines what is grown, consumer behavior is key to reduce food system related biodiversity losses. Here, we used an online survey targeting consumers in Austria to identify opportunities and barriers for consuming more sustainably. Respondents were split into two groups according to their affinity for nature conservation topics. In total, we received 320 completed responses, of which 264 participants described themselves as being concerned with environmental and conservation issues (called henceforth “nature conservation-affine”), while 56 participants identified themselves as distant to nature conservation (called henceforth “nature conservation-distant”). In general, the majority of respondents were concerned about aspects such as animal welfare or regionality when buying food. Split into the two above-mentioned groups, however, substantial differences emerged for most replies. For example, respondents from the nature conservation distant group had greater doubts about the advantages of organic food compared to conventionally produced food and frequently stated (45%) that they would rather not include biodiversity impacts in their food purchasing decisions. Similarly, we found a significantly greater willingness to buy vegetarian meat substitutes in the nature conservation affine group because of biodiversity and climate impacts of meat production. Overall, this study provides important insights into opportunities and obstacles for advancing sustainable food consumption from a consumer perspective; in particular, awareness of and affinity to conservation emerge as major factors on dietary preferences. Finally, we found that those individuals who are more interested in nature conservation issues are also more likely to be aware of how their diet affects biodiversity.

Factors influencing grocery shopping choices and the prevalence of food label use among Saudi mothers: a cross-sectional pilot study

PurposeThere is currently limited data available on the Saudi population’s adoption of nutritional guidelines or on other factors influencing food purchasing behaviors. The purpose of this study is to evaluate the prevalence of nutrition label use, explore factors that could influence food choices during grocery shopping and evaluate the association of these factors with the sociodemographic characteristics of mothers.Design/methodology/approachMothers were recruited at a community event. They were requested to complete a questionnaire that assessed social and lifestyle characteristics as well as product features that influence food choices during grocery shopping.FindingsThe study included 157 mothers. The prevalence of label reading was high with 69% of participants always or mostly reading labels pre-purchase. Features that were most likely to “always” influence purchase choices included: product healthfulness (57.3%), children’s preference (45.9%), specific needs of a family member (38.9%). The feature “awareness campaigns and workshops” was found to be associated with both low and high-income groups. There was a poor understanding of what the “light” food label meant with only 37.6% answering correctly.Research limitations/implicationsFurther research is needed with a higher sample size with diverse sociodemographic characteristics.Practical implicationsSaudi mothers are influenced by product healthfulness as well as children’s and family members’ needs when grocery shopping. There was a high prevalence of reading nutrition labels prepurchase. These findings can inform future public health policy on the main drivers for food purchasing decisions and the need for educational initiatives in Saudi Arabia.Originality/valueThe present research collates factors influencing food choices

Behavioral and normative beliefs that influence Mexican consumers to purchase packaged food in urban supermarkets

To identify the behavioral and normative believes factors that might have major influence on the decision to buy packaged foods in urban Mexican families. We performed a cross-sectional study in four urban cities of Mexico. Participants responded a self-administered questionnaire (n=3 340) outside of randomly selected supermarkets. A factor analysis was performed to identify what were the main behavioral and normative believes explaining consumers' decision when buying packaged foods. Three factors explained the behavioral beliefs: the quality assessment of packaged foods explained 61% of the variance, products that maintain weight explained 25%, and the emotional experience with foods explained 13%. Three factors explained the normative beliefs: expectations of chil-dren and partner explained 46% of the variance, expectations from the participants' closest friends 23%, and expectation from other family members explained 14%. Behavioral and normative beliefs related to assessing the qual-ity of foods and meeting family expectations respectively are the main beliefs factors affecting consumers' packaged food purchase decisions in urban consumers.

Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars

Consumers are seeking product's claims to make their daily food purchase decisions more informed. In this context, health claims can communicate to consumers about nutrient-specific health benefits. The objective of this research was to study the effect of health claims, in textual form, on consumers' acceptability, emotional responses, and purchase decisions regarding protein bars. For this study, four protein bars were selected by a focus group ( N = 6) based on acceptability. A total of N = 80 participants evaluated the pre-selected protein bars in two different tasting sessions [(1) Blind, where no information was provided, and (2) Informed, where health-related information of protein bars was provided]. Participants rated their liking for different sensory attributes (appearance, aroma, taste, texture, sweetness, bitterness, and aftertaste) and overall liking using a 9-point hedonic scale. Check-all-that-apply (CATA) was used to study emotions and 22 terms related to sensory attributes of the protein bar. There was a non-significant increase in the purchase intent for three out of four samples in session 2 but it was found to be high for the sample associated with positive emotions. Overall, this study showed that taste overpowered the health claims (expressed in textual form) on the acceptability. There were, however, slight effects of the health claims on the elicited emotions of consumers towards the protein bars. • Health claims, expressed in textual form, do not affect the sensory liking of protein bars. • Taste and flavour were the main differentiating factors in the protein bars when considering their sensory acceptability. • Protein bars associated with positive emotions had higher purchase intent.

SUSTAINABILITY IN FOOD PURCHASE DECISIONS: A QUALITATIVE STUDY ON FACTORS INFLUENCING SUSTAINABLE CONSUMER BEHAVIOR IN PAKISTAN

The global COVID-19 pandemic has restricted the movement of people across the world and has necessitated consumers to approach their food purchase decisions with a resilient mindset. This study uses the qualitative approach to explore primary influences on the consumption of sustainable food products in Pakistan from the purchase-intention phase to the purchase-completion phase. This study also examines factors that prevent consumers from translating their purchase-intentions into actual purchases. In addition, this study investigates the impact of COVID-19 pandemic on the purchase intention of consumers and the consumption of sustainable food products in Pakistan. The content analysis method has been used to extract themes from the data after interviewing 10 consumers of green food products. The findings of this study will help stakeholders such as marketers, suppliers and policy-makers understand factors that motivate consumers to purchase sustainable food products in Pakistan.

Computational Technologies for Pakistani Consumers’ Understanding of the Country-of-Origin Label for Fruit and Vegetable Products in Social Networks

Whether or not consumers consider information about origin in their routine food purchase decisions is a contentious issue. Usage of social networks has redefined lifestyle and culture, and firms are finding it difficult to understand their customers. This study aims to investigate the effect of social networks (digital marketing) on Pakistani consumers’ understanding of the CoO (country-of-origin) label for F&V (fruit and vegetable) products and its relative importance in daily purchase decisions of fruit and vegetable products. In a random survey of 797 consumers in two Pakistani cities, we found that the relationship between the CoO information and the daily F&V product choices of Pakistani consumers was less important than other factors. Consumers are mistaken about the CoO label, with only one-third of respondents correctly understanding the difference between labels of “made in...” and “product of....” Therefore, mandatory CoO label policies may increase costs and reinforce consumers’ misinterpretation of the meaning of these labels; obtaining a “user-friendly” CoO label serves only those consumers who properly understand the information. This study contributes to understanding of the extent to which consumers are competent in their knowledge and understanding of these informational labels.

Combined carbon and health taxes outperform single-purpose information or fiscal measures in designing sustainable food policies.

The food system is a major source of both environmental and health challenges. Yet, the extent to which policy-induced changes in the patterns of food demand address these challenges remains poorly understood. Using a survey-based, randomized controlled experiment with 5,912 respondents from the United Kingdom, we evaluate the potential effect of carbon and/or health taxes, information and combined tax and information strategies on food purchase patterns and the resulting impact on greenhouse gas emissions and dietary health. Our results show that while information on the carbon and/or health characteristics of food is relevant, the imposition of taxes exerts the most substantial effects on food purchasing decisions. Furthermore, while carbon or health taxes are best at separately targeting emissions or dietary health challenges, respectively, a combined carbon and health tax policy maximizes benefits in terms of both environmental and health outcomes. We show that such a combined policy could contribute to around one third of the reductions in residual emissions required to achieve the United Kingdom's 2050 net-zero commitments, while discouraging the purchase of especially unhealthy snacks, sugary drinks and alcohol and increasing the purchase of fruit and vegetables.

Consumer's Preference on Food Retail Store Attributes in India

This paper examines how consumer prefer a variety of attributes of food retail stores while making food purchase decisions and evaluate the effects of socio-demographic factors on their preferences for these market attributes. A sample of 621 urban consumers was personally surveyed using structured questionnaire from six district headquarters of Uttar Pradesh. Simple statistical analysis were carried out such as descriptive statistics, frequency distribution, cross tabulation, analysis of variance and factor analysis to assess the consumer's preference for food store attributes. Analysis of consumers' responses on food store attributes indicates that food retailers should aim to offer a variety of products and services to attract them. The results may help the food processors and outlet owners to understand the diversified set of preferences for market attributes so that they can make better decisions in emerging organized food retail environment.