Focus Group Research Articles

Field and DNA-barcode based surveys reveal evidence of rare endemic fishes in the Rufiji River Basin

Endemic fish species have long supported the livelihoods of local communities in the Rufiji River Basin (RRB). However, destructive fishing practices have led to a concerning decline in endemic fish stocks. To assess these changes, this study employed key informant interviews, focus group discussions (FGDs), and fishery surveys to assess the historical and contemporary distribution of endemic fishes within the RRB. DNA barcoding was also used to verify species identities. Out of 37 reported fish species, 33 species (54.55% endemic and 45.45% exotic to RRB) were confirmed through DNA barcoding and morphological characteristics. About 5 species including, Heterobranchus longifilis, Citharinus congicus, Labeo congoro, Mormyrus longirostris, and Labeobarbus leleupanus were rarely found in the field, despite being classified as Least Concern by IUCN. Additionally, five species that were reported to be present in the RRB by experienced fishers were not captured during sampling. This highlights the need for validation of the existence of such species through eDNA metabarcoding. Moreover, due to the rarity of some species in the area, their IUCN assessment should be revisited.

Utilizing blockchain to enhance project management information systems: insights into project portfolio success, knowledge management and learning capabilities

PurposeThis paper explores how blockchain technology can enhance information quality within project management information systems (PMIS), thereby positively affecting knowledge management, learning capabilities and project portfolio success.Design/methodology/approachWe employ a literature review and a theory-based approach to develop a conceptual framework and set of propositions that integrate key principles from blockchain technology, project management and dynamic capabilities theory. Subsequently, a focus group is conducted to refine our propositions, providing insights and examples demonstrating the potential value of blockchain in project management.FindingsThe findings suggest that blockchain significantly impacts the information quality within PMIS. This improvement in information quality enhances traceability, reliability and security of project data, facilitating better decision-making and governance. The focus group revealed blockchain’s benefits in managing confidential data and streamlining knowledge sharing processes, ultimately contributing to project portfolio success.Originality/valueThis research offers a novel conceptual framework and original insights into the application of blockchain in project management, particularly within the context of Industry 4.0, paving the way for future research on digital transformation in project management.

Listening to the Perspectives of Black Women on Perinatal Health Disparities: Reversing the Tide and Improving Outcomes.

Pregnancy-related health in the USA fares worse than similarly resourced countries and the gap continues to widen. This trend however is disproportionately experienced by women of color. We have come to understand that this is due to the systems and structures that perpetuate racism. Despite our awareness of this, the voices of the community impacted by these systems have been largely left out of research. The authors aimed to utilize participatory research methods within a qualitative design to askBlack pregnant and parenting women about their lived experiences of pregnancy and perinatal health services. Over three focus groups, the authors gathered information from 12 participants. Participants were Black women currently pregnant or pregnant in the last year, ages 22-37years old. Participants shared their experiences and views on racial disparities within perinatal health care. Our analytic goal was to explore the questions: "What are Black women talking about in relation to perinatal health"; "Where do Black women get information about perinatal health disparities?"; and "How do Black women feel when they hear or talk about perinatal health risks?". In general, participants felt that the burden to understand their pregnancy risks and options was theirs alone to carry. This resulted in their utilization of and reliance on the internet, social supports, and holistic providers such as doulas for information about how to reduce their risk for maternal morbidity and mortality. Results demonstrate patients' receptivity to frank conversation about perinatal health disparities, and their willingness to partner with their providers to reduce risks in pregnancy. While interventions to reduce perinatal health risks must be systemic, they cannot move forward without including the voices of and partnering with the community they hope to positively impact.

The Value of Work: The Gendered Outcomes of Organizational Wage Reforms

ABSTRACT This study explores the influence of organizational practices on gender in/equality in a unique setting: the reformed Israeli kibbutz. The transition of the kibbutz from all members receiving an allowance to waged labor provides an opportunity to explore the impact of wage determination systems on gender pay inequality. The study uses a mixed-method approach: descriptive statistics of administrative data, in-depth interviews, and a focus group with kibbutz management. The findings demonstrate that a “market-based logic,” embedded with gendered preconceptions of “women’s work,” can seep into an organization through a shift in the wage determination system, and increase gender inequality. The findings also highlight the lack of organizational awareness about the gendered consequences of this shift, or even their uncritical acceptance of the “value hierarchy” as ordained by the market. The study thus supports the theory positing gender as a hidden but integral aspect of reward systems in contemporary labor markets. HIGHLIGHTS The choice of a wage determination system is critical for gender inequality. “Women’s work” is valued higher by analytical job evaluation systems, which reduce gender biases. Market-based wage determinations introduce biases and increase organizational gender inequality. Management prefers market-based wage determinations due to competition and costs. The “free market” not only obscures gender hierarchies but also legitimizes them.

Two-Spirit Peoples’ experiences accessing and receiving care from community pharmacies

Background: Two-Spirit Peoples face unique challenges in accessing and receiving health care in Canada due to health services, including community pharmacy services, being built on hetero- and cis-normative models that impede appropriate care for this group. Currently, there is limited published information on Two-Spirit Peoples’ experiences accessing and receiving care in community pharmacy settings. Methods: To address the lack of published information, 21 Two-Spirit individuals shared their experiences in a focus group setting. Four different focus groups were held across Canada, including 1 in Saskatoon, Vancouver, Edmonton, and Toronto. Informed by Indigenous methodologies, data were recorded via audio recording and notetaking, and the audio was transcribed and then analyzed for themes using the Voice-Centred Relational Method. Results: Three major structural systems that affect the experiences of Two-Spirit Peoples in community pharmacies were identified: 1) white supremacy, 2) capitalism, and 3) heteronormativity. These 3 systemic issues presented themselves via racism, homophobia, transphobia, pharmacists’ lack of knowledge about Two-Spirit individuals and their health and lack of time spent educating or building relationships with Two-Spirit Peoples. Participants provided suggestions for how community pharmacists can better serve the Two-Spirit community, such as using inclusive language, adding pronouns and preferred names to patient files, increasing knowledge about Two-Spirit health and advocating for Two-Spirit Peoples. Discussion: The results suggest that dismantling current structures and ideologies in community pharmacy and society are required to overcome the identified issues. Conclusion: Two-Spirit Peoples face barriers when it comes to accessing and receiving care in community pharmacies, resulting in many Two-Spirit individuals avoiding health care to save themselves from unsafe and uncomfortable interactions. Pre- and postlicensure pharmacy education about Two-Spirit Peoples is required to improve Two-Spirit Peoples’ experiences accessing and receiving care in community pharmacies.

Evaluating video and hybrid group consultations in general practice: mixed-methods, participatory study protocol (TOGETHER 2)

Background General practice is facing an unprecedented challenge in managing the consequences of the pandemic. In the midst of a policy drive to balance remote and in-person service provision, substantial workload pressures remain, together with increasing prevalence of long-term conditions, and declining staff numbers and morale. To address these challenges, some practices in the UK have been delivering video and hybrid group consultations (VHGCs) providing clinical care to multiple patients at the same time. Despite positive initial findings and enthusiasm, there are still gaps in our understanding of the influence VHGCs have on patient experience, healthcare utilisation, quality, safety, equity and affordability. Objectives To generate an in-depth understanding of VHGCs for chronic conditions in general practice, surface assumptions and sociotechnical dynamics, inform practice and extend theorisation. Methods Mixed-methods, multi-site research study using co-design and participatory methods, from qualitative, quantitative and cost-related perspectives. WP1 includes a national, cross-sectional survey on VHGC provision across the UK. In WP2 we will engage patients and general practice staff in co-design workshops to develop VHGC models with emphasis on digital inclusion and equity. In WP3 we will carry out a mixed-methods process evaluation in up to 10 GP practices across England (5 sites already running VHGCs and 5 comparison sites). Qualitative methods will include interviews, focus groups and ethnographic observation to examine the experiences of patients, carers, clinical and non-clinical NHS staff, commissioners and policy-makers. Quantitative methods will examine the impact of VHGCs on healthcare utilisation in primary and secondary care, patient satisfaction, engagement and activation. We will also assess value for money of group and individual care models from a health economics perspective. Conclusions We aim to develop transferable learning on sociotechnical change in healthcare delivery, using VHGCs as an exemplar of technology-supported innovation. Findings will also inform the design of a future study.

The user-centered design and development of a childhood and adolescent obesity Electronic Health Record tool, a mixed-methods study

BackgroundChildhood and adolescent obesity are persistent public health issues in the United States. Childhood obesity Electronic Health Record (EHR) tools strengthen provider-patient relationships and improve outcomes, but there are currently limited EHR tools that are linked to adolescent mHealth apps. This study is part of a larger study entitled, CommitFit, which features both an adolescent-targeted mobile health application (mHealth app) and an ambulatory EHR tool. The CommitFit mHealth app was designed to be paired with the CommitFit EHR tool for integration into clinical spaces for shared decision-making with patients and clinicians.ObjectivesThe objective of this sub-study was to identify the functional and design needs and preferences of healthcare clinicians and professionals for the development of the CommitFit EHR tool, specifically as it relates to childhood and adolescent obesity management.MethodsWe utilized a user-centered design process with a mixed-method approach. Focus groups were used to assess current in-clinic practices, deficits, and general beliefs and preferences regarding the management of childhood and adolescent obesity. A pre- and post-focus group survey helped assess the perception of the design and functionality of the CommitFit EHR tool and other obesity clinic needs. Iterative design development of the CommitFit EHR tool occurred throughout the process.ResultsA total of 12 healthcare providers participated throughout the three focus group sessions. Two themes emerged regarding EHR design: (1) Functional Needs, including Enhancing Clinical Practices and Workflow, and (2) Visualization, including Colors and Graphs. Responses from the surveys (n = 52) further reflect the need for Functionality and User-Interface Design by clinicians. Clinicians want the CommitFit EHR tool to enhance in-clinic adolescent lifestyle counseling, be easy to use, and presentable to adolescent patients and their caregivers. Additionally, we found that clinicians preferred colors and graphs that improved readability and usability. During each step of feedback from focus group sessions and the survey, the design of the CommitFit EHR tool was updated and co-developed by clinicians in an iterative user-centered design process.ConclusionMore research is needed to explore clinician actual user analytics for the CommitFit EHR tool to evaluate real-time workflow, design, and function needs. The effectiveness of the CommitFit mHealth and EHR tool as a weight management intervention needs to be evaluated in the future.

The Benefits of Computer Conferences in Distance Education: An Assessment

This study examined the positive influence of computer conferencing on distance education, particularly its capacity to foster a sense of community, collaboration, and interaction among learners. The study employed semi-structured interviews, focus groups, observations, and document analysis to investigate the experiences of students, instructors, and educational technologists of Delar College of Education through a qualitative research design. The primary findings indicated that asynchronous communication provides convenience and flexibility, whereas synchronous communication enables immediate engagement and dynamic discussions. Additionally, computer conferencing facilitates the interchange of information at a rapid pace, reduces feelings of isolation, and facilitates the development of diverse learning environments by facilitating detailed discussions through sub-conferences. The research identified substantial advantages of computer conferencing, but it also emphasized potential constraints, including the necessity for effective facilitation and technological dependence. The research emphasizes the transformative potential of computer conferencing in improving the distance education experience. Keywords: Educational Technology, Computer Conferencing, Interaction, Collaboration Distance Education, Online Learning, Qualitative Study

Behind the façade: expatriate teachers’ experiences of marketisation in Chinese internationalised schools

ABSTRACT With the explosive growth of the international school industry and the rise of nontraditional international schools, the experiences of expatriate teachers have gained importance. This qualitative, hermeneutical phenomenological study addressed an under-researched problem of marketisation in Chinese internationalised schools by exploring expatriate teachers’ experiences. Data collection involved individual interviews and focus groups, capturing insights from a diverse sample of 16 expatriate teachers who had worked in Chinese internationalised schools for at least one school year. Oliver’s expectation-confirmation theory served as the theoretical framework, affording the study an expectation-versus-reality lens. Participants’ expectations of employment in Chinese internationalised schools were inflated by these institutions’ “beautiful façade”, involving a carefully crafted image of professionalism, credibility, and elitism. The reality behind the façade revealed a focus on profit at the expense of educational quality, customer-service orientations towards parents and students, a diminished role of expatriate teachers, and draining workloads. The study makes a novel contribution to the literature by exemplifying specific aspects of marketisation affecting educators. The findings have implications for the management of expatriate teachers in for-profit international schools and expatriate candidates applying for jobs in China.

Environmental awareness and sustainable behavior of respondents in Germany, the Netherlands and Poland: A qualitative focus group study

The diverse European landscape of climate consciousness is shaped by political values, financial constraints, and country-specific point of view. The aim of the study was to unravel age-specific ecological awareness, forms of engagement, and perceptions, contributing to a nuanced understanding of climate dynamics.Selected regions: Germany (Rheinisches Revier), the Netherlands (Amsterdam Metropolitan Area), and Poland (Upper Silesia/Metropolis GZM) present different states regarding recycling/Circular Economy principles, and different environments.The research design incorporates an inductive qualitative approach to investigate environmental awareness and attitudes toward ecologically friendly behaviors. Six FGIs (Focus Group Interviews) were conducted across three European regions, involving participants from diverse age groups (20–39 years and 40–60 years) in each region.The study shows that ecological awareness varies between countries and generations, reflecting distinctive environmental strategies shaped by cultural and developmental factors. Participants in each region and age group exhibit diverse levels of engagement in sustainable activities, and highlight issues such as the need for tailored strategies, concerns related to eco-labelling, greenwashing, and inadequate waste treatment, as well as information gaps.These variations in pro-environmental attitudes and behaviors across age groups and regions underscore the need for tailored strategies and regional policies. Transparency in waste management, eco-labelling, and sustainable transportation alternatives should be prioritized. Educational initiatives addressing information gaps, especially regarding lifestyle choices, are crucial. Collaboration and interdisciplinary approaches are essential for fostering positive change and a sustainable future across the European Union. Transparent communication, regulatory measures, and accessible eco-friendly options encourage widespread adoption of pro-environmental behaviors.

Understanding treatment preferences and cognitive outcomes in patients with gliomas.

Understanding how glioma patients value cognitive outcomes is essential to personalizing their treatment plans. The purpose of this study was to identify the modifiable cognitive functions most affected by treatment and most important to patient quality of life. Patients with gliomas were prospectively enrolled in focus groups and individual interviews using a standardized guide focusing on cognitive functions until saturation was achieved. Patient values and treatment preferences were elicited and compared to the frequency of reported deficits. NVivo natural language processing software was used to perform thematic qualitative analyses. Quantitative analysis with Fischer's exact test was used for each cognitive function to assess for an association between experiencing a deficit and rating that function as important to quality of life. Twenty participants participated, of whom 60% were female. Racial identification consisted of 75% White, 15% Black/African American, and 10% OtherRacial Identification. The cognitive functions most essential to the quality of life in this cohort were sense of self (80% of participants), memory (70% of participants), and communication (25% of participants). The functions that experienced the most deficits because of treatment were memory (65% of participants), concentration (65% of participants), and special senses (40% of participants). "Dealbreakers" to treatment were complete loss of independence, sense of self, and/orthe ability to interact with loved ones. Fischer's exact test showed no associations between experiencing a cognitive function deficit and rating that function as important to quality of life. Glioma patients in this study prioritized cognitive functions according to memory, personal identity, and their ability to communicate with loved ones independently of experiencing deficits in these functions. Further study should comparepatient prioritization and decision-making between surgically curable and noncurable grade gliomas as well as investigate the quality of life benefits of incorporating the connectomics of highly valued cognitive functions in surgical planning.

Clinical supervision, a reflective intervention to support new graduate nurses and midwives enhance their person-centredness: qualitative evaluation

Person-centred care is an international healthcare priority. Strategies are needed to support nurses and midwives to understand the meaning of person-centredness and support them to embed this philosophy into practice. Clinical supervision has been proposed as a strategy to support this but requires more evidence. The aim of this research was to evaluate a newly developed model of clinical supervision, underpinned by person-centred practice theory, to enhance the person-centred practices of new graduate nurses and midwives. Design: Qualitative study (embedded within a mixed methods study) using focus groups Methods: Group, online clinical supervision (named C.A.R.E.) underpinned by the Person-centred Practice Framework was provided to 103 new graduate nurses and midwives once per month for one hour, over six months. The researchers used [Braun, V., & Clarke, V. (2022). Thematic analysis; A practical guide. SAGE]. Thematic Analysis to analyse data. Results: Twenty one participated in the qualitative evaluation. Four themes were identified (1) Person-centredness in Action (person-centredness experienced and delivered by the new graduates) (2) Enhancing the Transitioning Toolkit (professional and personal growth as an outcome of reflection and learning together) (3) The Transitioning Environment (care environment and C.A.R.E. environment) and (4) Challenges to C.A.R.E. (team and organisation, and personal). Conclusion: This supportive safe space allowed new graduates to explore their and other’s practices, in relation to person-centred practice theory. Through sharing their experiences, they increased their knowledge and confidence to incorporate new learning into their own practice. This clinical supervision model underpinned by the Person-centred Practice Framework provides person-centred benefits to the new graduates, patients and families. However, without organisational support the benefits will not be realised.

Qualitative study on health self-management of patients with metabolic syndrome among bereaved population after earthquake

The study explore the influencing factors and healthy self-management of MS patients with bereaved relatives after Wenchuan and Yushu Earthquake of their real life; explore difficulties and challenges in the process of self-management; and supply information that could not be sought in quantitative studies. Purposive sampling was used to recruit 36 MS patients who are bereavement population in two earthquakes, and those patients met the inclusion criteria for semi-structured focus group interview. The Nvivo11 software was used to collate and analyze the transcribed data. The main influencing factors of health self-management behavior for MS patients are as follows: the degree of understanding of disease prevention knowledge, emotion management induced by earthquake trauma, the source of disease-related information, access and identification are very limited; ethnic traditional culture, religious beliefs, and production activities and routines before and after the earthquake is an important factor in their healthy self-management behavior. The lack of health beliefs and self-efficacy of MS patients among bereaved families after Wenchuan and Yushu earthquake are key obstacle in their self-management. The overall level of the knowledge of patients’ MS prevention, self-efficacy and self-management behaviors are still low. Some positive factors that can be changed including MS prevention knowledge, self-efficacy, social support, and family function. Some negative factors which can be improved afterwards, including negative coping style, traumatic life experiences from earthquake and smoking.

Perspectives on Organ Donation among Adolescents and Impacting Factors

Organ donation is a pivotal yet relatively unexplored subject in India, where prevalent myths, misconceptions, and cultural beliefs often shape people's attitudes and perceptions towards organ donation. This research paper delves into the views of adolescents in India on organ donation, as they represent a crucial demographic group that is poised to become future decision-makers and potential donors. Based on a thorough analysis of qualitative and quantitative data collected through surveys, interviews, and focus group discussions, the paper examines the knowledge, attitudes, and intentions of adolescents regarding organ donation. Furthermore, the paper investigates the factors that influence their willingness to donate organs, including their religious and cultural beliefs, family dynamics, educational interventions, and awareness campaigns. The study's results provide valuable insights into the obstacles and enablers of organ donation among young people in India and underscore the significance of targeted educational programs to foster a donation culture and enhance organ donation rates in the country.

New challenges for higher education: self-regulated learning in blended learning contexts

IntroductionThe study on self-regulated learning in blended learning (BL) environments highlights its crucial relevance for both the academic development of students and the evolution of contemporary educational methods. This research focused on conceptualizing self-regulated learning in university contexts with a BL modality, using direct student perceptions.MethodsAn inductive qualitative approach with a phenomenological design was employed. Responses from 312 undergraduate students who had completed their first or second year were analyzed; 65 participated in 10 focus groups (two per area of knowledge according to OECD classification), and 247 participated through a survey. Descriptive analysis was used to obtain a range of content and meanings associated with students’ perceptions of SRL-BL.ResultsThe study conceptualized SRL-BL as a process where students structure, monitor, and evaluate their learning using self-reflection and digital technologies, with particular emphasis on planning. Significant differences were identified between SRL-BL and traditional SRL; in face-to-face education, teacher supervision is greater, while in SRL-BL, students take on more responsibility and autonomy, developing self-management skills. Although SRL-BL fosters autonomy and responsibility, students face obstacles such as distractions from social media and leisure technologies, which affect their concentration and study planning.DiscussionIt is essential to address the new challenges students face to maintain a high level of SRL in Blended Learning environments (SRL-BL) and the strategies they use to overcome them. The need to update the concept of self-regulated learning (SRL) in the current educational context, influenced by technological advances, is concluded.

Vocational students in the hospitality industry explain guests’ sexual harassment

This study’s purpose is to contribute knowledge which can be used as a basis for vocational teachers in hospitality when they discuss sexual harassment with their students. We therefore explore how students in training for vocations in the hospitality industry explain why some guests subject staff to sexual harassment. The empirical material consists of focus group interviews with students in the Swedish Hotel and Tourism programme and the Restaurant Management and Food programme. Twenty-two focus group interviews were conducted, 2–8 students participated in each group. The interviews took place in ten different municipalities in southern Sweden. The students’ explanations are that the sexual harassment is an issue linked to the generation, an issue of information, an issue of personality, an issue related to alcohol, an issue to do with male nature, and an issue of guests taking advantage of their status. These different explanations are linked to overarching discourses. Several of these are historical discourses that have been repeated for a long time. For teachers in the hospitality vocational education programmes a pedagogical point can be to highlight all the explanations and discourses in order to examine together with the students the assumptions on which their explanations rest.

Socioecologies in shaping migrants and refugee youths’ sexual and reproductive health and rights: a participatory action research study

ObjectiveThis study explores socioecological factors facilitating the sexual and reproductive health and rights (SRHR) experiences of migrant and refugee youth (MRY) in Greater Western Sydney, Australia. MRY may be at higher risk for poorer SRH outcomes due to cultural, linguistic, and systemic barriers.MethodsUsing participatory action research, 17 focus groups were conducted with 87 MRY aged 15–29 from diverse cultural backgrounds. Data were analysed thematically, using socioecological framework.ResultsKey facilitators of MRY's SRHR were identified at the microsystem and exosystem levels, including (1) Peer dynamics and support, with friends serving as trusted confidants and sources of advice; (2) Safety and contraceptive choices, highlighting the importance of access to contraception and STI prevention; and (3) Digital platforms for SRHR information access, with online resources filling knowledge gaps.ConclusionFindings suggest the need for SRHR interventions to leverage peer support networks, expand access to contraceptive options, and develop culturally appropriate digital resources for MRY. Further research is needed to identify and enhance facilitators across all socioecological levels to comprehensively support MRY's SRHR needs.

The Importance of Capacity-Building in Watershed Groups: Lessons from the Hudson River Watershed, USA.

Municipalities face challenges meeting environmental protection and conservation goals due to a lack of resources, capacity, and political will. As a result, grassroots environmental organizations often emerge to help meet these challenges by filling gaps in governmental operation and structure. At the watershed scale, environmental organizations and groups are critical for effective watershed governance, often helping with collaboration as well as providing municipalities with additional support and resources. Despite the vital role environmental organizations and groups can play, they continue to face challenges such as insufficient resources, inconsistent leadership, and lack of organizational structure, thus limiting the contributions they can deliver. In this manuscript, we present case study research on watershed groups exploring their capacity to meet their mission and goals. Drawing from a needs assessment study conducted in the Hudson River watershed in 2019-2021, we found that while watershed groups are generally in need of technical resources, participation, and funding, our research suggests capacity (such as internal structure, strategic planning, and leadership) is most important for successful and sustainable groups. Therefore, we argue that support for capacity is more likely to help sustain groups and their long-term beneficial impact. To make this argument we present qualitative interview and focus group data to articulate watershed group goals, challenges, and needs, with an emphasis on capacity-related themes that emerged around expertise, leadership, structure, and planning. We then conclude with recommendations that can be applied to other watershed groups in the United States, and likely beyond.

Idle Time in Prison: The Emotional, Social, and Practical Impacts of Incapacitation

The existing research on the prevalence and impact of boredom in prison is extensive. The passing of time and its unique meaning in a prison context has been documented. Missing from the research is an analysis of the ways in which “warehouse” prisons do not prioritize meaningful activity, even when there is agreement between correctional staff and incarcerated individuals about the negative impacts of idle time in prison. Based upon research in a Vermont men’s prison, we use data involving incarcerated individuals and correctional staff, including focus groups and interviews, surveys, and qualitative feedback on the meaning of the survey results. Synthesizing these various data forms, this article focuses on the relationship between incarcerated persons’ perceptions of how they are able to spend their time in the facility, how prepared they feel for release, lack of opportunities to earn money, and the impacts on their wellbeing. “Warehousing,” as it is known in prison terms, contributes to the sense of hopelessness that incarcerated people feel, and acknowledgment by staff that the prison function is incapacitation. As this project is aimed at improving prison climate, addressing idle time in prison emerged as a high priority.

Optimizing AI-Powered Music Creation Social Media to Amplify Learning Content

This research aims to describe the orienting, implementing, and assessing aspects constructed by music teachers in optimizing AI-powered music creation social media to amplify learning content. This research used a qualitative approach with a descriptive method. Data were collected through focus group discussions (FGDs) and documentation studies. The data analysis technique used the Miles and Huberman model with the stages, 1) data collection, 2) data reduction, 3) data presentation, 4) conclusion drawing/verification. Data validity used triangulation techniques, including source and technical triangulation. The results show that, orientatively, the experience of interacting with technological advances and social dynamics has shaped the respondents' knowledge and understanding, not only on various types and functions, but also in determining the strengths, weaknesses, opportunities, and threats of the platform. Implementatively, in line with the values of music education, the integration of a platform that amplifies content into learning is used to engage students' creative dimensions where cognitive, affective, and psychomotor are bound to the ethical principles of AI use and aesthetic criteria of music. By assessment, the involvement of peer teachers and students provided an important drive in establishing effectiveness, impact, and support from stakeholders. This study recommends that the development of AI used in creation is a new challenge for music teachers in strengthening the integrity of their professionalism. The utilization of these tools and resources makes it easier for them to be creative in clarifying and emphasizing the elements of musical sound to build effective and valuable learning.