The combined influence of offset jet and imposition of swirling motion is crucial because many macro-level electronic devices and heat exchanger systems involve such types of configuration. The mutual impact of the offset ratio and swirl number along with a range of Reynolds numbers is taken into account to briefly discuss the primary laws (first and second) of thermodynamics associated with the prescribed problem. An open channel with variable nozzle height is assumed under forced convective flow conditions. The flow physics associated with the prescribed problem has been solved numerically with an improvised [Formula: see text] turbulent (shear stress transport) model. The intricate interplay between the swirl intensity and the offset upon the thermal and entropy generation characteristics has been revealed in the average Nusselt number, local variation of skin friction coefficient, and total entropy generation by varying the distinct embedded control parameters. The results indicate that a higher range of Reynolds number leads to a high value of average Nusselt number unrelatedly of swirl number and offset ratio. However, the improvement of thermal performance does not depend only upon the heat transfer characteristics but also the total irreversibility should be optimized. In that regard, a swirl ratio of 0.5 with an offset ratio of 3 provides optimized configurations irrespective of all other parameters.