This study examines the simultaneous impacts of thermal and molecular transfer of non-Newtonian fluid propelled by the collective impact of electroosmosis and peristaltic pumping via inclined channel. Internal frictional heating and heat generation are also taken into consideration. The electrohydrodynamic phenomenon is described by the nonlinear Poisson–Boltzmann equation. The problem is modulated mathematically through a system of coupled non-linear differential equations in wave frame of reference. Using the regular perturbation method around a small wave number δ, we obtain sequential solutions for stream function ψ, electric potential ϕ, velocity u, pressure gradient dpdx, temperature θ and concentration Ω distributions. The influences of newly arising parameters such as the electroosmotic parameter me, relaxation time parameter λ1, retardation time parameter λ2, wave number δ, Reynold’s number Re, heat generation parameter β, Prandtl number Pr, Schmidt number Sc, Froude number Fr and Soret number Sr on physical characteristics are analyzed graphically. There is an inverse correlation between the parameters of relaxation time and retardation time and their effects on axial velocity, concentration, and temperature distributions. In particular, the temperature of the fluid increases as the EDL parameter, relaxation time parameter, viscous dissipation parameter, and Reynolds number increase, but decreases as the retardation time parameter increases. Moreover, the axial pressure gradient increases as Reynolds number and inclination angle increase, while it decreases as Froude number increases. The current model has applicability in the chemical industry, reservoir engineering, micro-fabrication, and biomedical applications, where electroosmotic effects on heat and mass movement are crucial.