Floriculture is growing at a frenetic pace in India. From a few units in 1990, nearly hundred units are either fully operational or at various stages of implementation. Almost seventy of these produce rose for the cut flower export market. The average unit size is two hectare under poly-cover. Anthurium, carnation, chrysanthemum, orchids and gerbera comprise the other cut flower producing units. Technology has come mostly from Holland, with Israel now giving severe competition to the Dutch. Germany, France, United Kingdom, and New Zealand are the other countries involved in technology transfer. Many units have the fan and pad system for temperature control along with drip irrigation and computer mediated operations. Most units use natural soil as the medium of growth whereas some have a combination of sand and natural soil and a few have adopted complete sand bed culture as practiced by Israeli growers. These hybrid as well as the state-of-the-art floriculture technologies are competing for the Indian market and the next few years will determine the system that is most suitable for adoption under local conditions. The Agricultural and Processed Food Products Export Development Authority (APEDA), a wing of the Commerce Ministry of the Government of India, and the National Horticulture Board have indeed provided substantial support for the growth of Indian floriculture Industry. Meanwhile, more and more entrepreneurs are, on their own, setting up cold storages and operating cold trucks near major airports to maintain appropriate temperatures from harvest to destination. It is widely expected that more than 50% of the existing floriculture units will make good whereas the remaining may not survive either due to sourcing of unsuitable technologies or lack of expertise in floriculture production and management as well as international marketing prowess. There is also consensus that no single foreign technology giver is capable of meeting adequately the total needs in the Indian context and often it is a matter of the collaborators learning together. What seems certain is that India will, by the year 2000, be a major player in international floriculture because of the diverse agroclimatically suitable locations, lower labor cost, and talented human resource.