The pounding damage is one of the most common seismic damages observed after past earthquakes in adjacent reinforced concrete (RC) buildings having insufficient gap in-between. Particularly in highly populated regions, there are numerous adjacent RC buildings, in which pounding can cause severe damage or total collapse. Many previous reconnaissance reports following earthquakes have emphasized severe column damage due to pounding with the slab of adjacent building. In this paper, a retrofitting method is presented to reduce the seismic damage caused by pounding on existing RC structural elements in cases where collision is unavoidable. Pounding effects are investigated by using 4- and 7-story RC buildings with unequal floor elevations. As a retrofitting solution for pounding, steel columns and neoprene rubber pads are placed at the mid-height of the story so that the pounding takes place between the neighboring slab and added steel columns instead of existing RC columns. The mid-column pounding of existing RC buildings with and without retrofitting are numerically investigated. In the numerical model, buildings are connected by link elements to reproduce the pounding in-between. Nonlinear response history analyses are performed using 11 different real ground-motion records. Pounding forces, peak floor accelerations, inter-story drift ratios, story shear force distributions, and plastic hinge distributions are obtained and compared for each of the pounding conditions. The analysis results revealed that the proposed retrofitting method protects the existing RC columns from brittle type of shear failure and reduces the destructive effects of pounding.