The process of marking otherwise indistinguishable animals as individuals (and following them through subsequent phases of their lives) has been central to numerous advances in animal ecology, management, and conservation (Caughley and Gunn 1996). Indeed, because accurate survival estimates are important for assessing the conservation status of animals, the quality, durability, and readability of marks applied are essential characteristics that must be taken into consideration when choosing a marking technique. When identifying marks are lost, survival estimates are biased (Eberhardt et al. 1979, Seber and Felton 1981, Frazer 1983, Lebreton et al. 1992); therefore, permanent and legible marks, such as brands, often represent more valuable approaches. There are several other methods of marking animals (Erickson et al. 1993), but some of these methods are either temporary (e.g., tags) or the identifiers may become difficult to read over time. For example, passive integrating transponder tags require all unmarked animals to be scanned with a tag-reading head placed close (usually within 20 cm) to the animal’s body so the tag signal has a good chance of being received, and flipper tags require the observer be close to the animal (Clarke and Kerry 1998, Galimberti et al. 2000). Such problems in large vertebrates are largely overcome by branding because the marks are external and visible from a distance (Harwood et al. 1976, Harkonen et al. 1999, Pomeroy et al. 1999, Harkonen and Harding 2001, Raum-Suryan et al. 2002). The southern elephant seal (Mirounga leonina) is one species of large vertebrate marine predator that has provided important ecological, behavioral, and conservation information for Antarctic ecosystems through the marking of individuals (Hindell et al. 2003, McMahon et al. 2003, Bradshaw et al. 2004, McMahon and Burton 2005). Additionally, many southern elephant seal populations have declined in recent times (McMahon et al. 2005a,b), so longterm assessments of their status continue to be required. The Australian Antarctic Division hot-branded southern elephant seals at Heard and Macquarie islands in the 1950s and 1960s (Chittleborough and Ealey 1951, Ingham 1967) and again in the 1990s (van den Hoff et al. 2004) for demographic studies. However, none of those studies evaluated the long-term effects (i.e., survival probability) hot-iron branding may have on the elephant seals being studied. Therefore, we assessed the consequences of branding on survival by comparing estimates of survival probability for branded versus tagged-only seals. We also assessed the effectiveness of cryo-branding because some research suggests that this type of branding may be less invasive than hotiron branding (Schwartzkopf-Genswein et al. 1997b).