Which image of other cultures did Flemish youth literature in the nineteenth century disseminate? Which linguistic features supported and communicated this image in the texts? And what was the relationship between this image and the (social) context? To answer these questions, a text corpus is screened for linguistic expressions influencing the image of foreign cultures. The theoretical framework is inspired by recent insights from imagology and post-colonial studies. The linguistic analysis is based on models taken from critical linguistics and discourse analysis. In order to interpret the results of the analysis, I explore how the image of other cultures in youth literature materialized in close interaction with the colonial and pedagogical discourse. A major finding is that the image transferred Western bourgeois norms and values as part of education. Furthermore, this image is characterized by input-output stereotypes, whose effect is to indirectly glorify one's own culture by rejecting foreign mores. The bourgeois values that resulted in these stereotypes were aspects of the Western conception of civilization, which was constantly set off against the uncivilized ways of ‘savage’ peoples. This ethnocentric stance, which was never questioned, served as primary justification for colonization and exploitation of foreign peoples.