Fish Marketing Channels Research Articles

Analysis of dried fish marketing in Kwara State, Nigeria.

This study was carried out to examine marketing of dried fish in Kwara State, Nigeria. The study used a combination of information discussions and questionnaires to collect data from 70 dried fish marketers in 2012. Data collected were analyzed with descriptive statistics, gross margin analysis and Gini coefficient analysis. The study revealed that dried fish marketing was dominated by active literate population that were most females and majority of the marketers finance their business through personal savings. Dried fish marketing channel in the study area was both centralized and decentralized. The profitability analysis suggests that dried fish marketing is a profitable venture in the study area. However, the marketing system was not efficient, indicating that the necessary marketing functions were not properly performed. Therefore, Government policies should be directed towards reducing labour cost, transportation charges, fish lost as waste and provision of credit by banks for the traders to expand their business. Key words: Dried fish, marketing, profitability analysis, marketing channel.

Fresh Fish Marketing Status in the Northwestern Bangladesh: Recommendations for Sustainable Management

The present study was conducted in six fish markets of Rajshahi city during July 2011 to June 2012. The main objectives of this study was to investigate the marketing channel, marketing cost, marketing margin and the problems associated with fresh fish marketing in Rajshahi city in order to provide recommendations for better fish marketing system. Primary data were collected from 50 fish traders and 150 consumers through previously prepared questionnaires and the secondary source of information consist of published materials such as journals, textbooks, newspaper etc. The results of this study revealed 10 fish marketing channels in fresh fish marketing. The highest and lowest average fish price were recorded as USD 5.99/kg and USD 1.89/kg for cat fish and snake heads respectively. Average marketing cost was found as 6.27% of the final retail price. The market margins for all intermediaries varied from 23.37% for cat fish to 48.57% for prawn species with an average of 40.75%. In contrast, producers’ or fishermen’s share ranged from 51.43% for prawn species to 76.63% for cat fish with an average of 59.25%. The major problems associated with the fish marketing were- presence of long fish marketing channels, involvement of unnecessary middlemen, inadequate and unplanned infrastructural development, rough and unhygienic method of handling, improper and insufficient use of ice, contamination and lack of knowledge on quality aspects among fish traders, insufficient hygienic auction and retail spaces, absence of cold storage facility, inadequate drainage facilities and lack of modern weighing system. Introducing government fish shops, planned infrastructural development of fish markets, introduction of wholesaling and retailing facilities, provision for government and private funding assistance for fish traders, hygienic conditions of landing centers and markets, training and extension works in marketing and management of relevant market research, formation of fishermen or fish producers’ cooperative society, sufficient auction and retail places, improved sanitation and drainage system, digital weighing system, government run fish transportation system with proper storage facilities are recommended for more efficient fresh fish marketing system in Rajshahi city.DOI: http://dx.doi.org/10.3126/on.v10i1.7773

Investigation on Fish Marketing Pattern in Mymensingh

An investigation was carried out on fish marketing system of Mymensingh town to find out different marketing channels, fish trading, marketing cost and margins of fish at different levels. The investigation was conducted from October, 2010 to September, 2011 in sixteen markets of Mymensingh town. In Mymensingh town a large number of people were involved in the fish marketing channel as bepari, aratdar, paiker and retailer. Paiker and bepari bought fish from producer and finally sold fish to retailer through aratdar. In the study area it was estimated that total marketing cost of fish for aratdar was Tk. 1.32, paiker, Tk. 6.05, and retailer, Tk. 1.83 per kg of fish. Cost item of fish for different intermediaries was Tk. 10.49 total. The highest marketing costs (Tk. 6.05) were for paiker because they had paid higher aratdari commission and higher transportation cost. Average Net profit was Tk. 3.19 for paikers at peak period and Tk. 3.36 at lean period, for aratdars Tk. 1.60 at peak period and Tk. 1.75 lean period and for retailers Tk. 5.06 at peak period and Tk. 6.24 at lean period per kg of fish. Ilish (Tenualosa ilisha) had high demand to consumers and available in the market with approximate price of Tk. 250 to Tk. 300 per piece DOI: http://dx.doi.org/10.3329/jesnr.v5i1.11554 J. Environ. Sci. & Natural Resources, 5(1): 61-68, 2012