The health benefits that long chain omega-3 fatty acids contribute in the reduction of coronary heart disease have been well established by a number of scientific publications. Several studies are also examining their potential role in mitigating other diseases and health conditions such as Alzheimer's and mental disorders. Research has also shown the importance of omega-3 fatty acids such as docosahexaenoic acid in cognitive development in infants. Evidence based recommendations from professional societies, health organizations and government agencies consistently support dietary guidance to consume fish regularly. Nevertheless, consumers are being increasingly warned to eliminate or minimize their consumption of certain species. The warnings, issued due to risks associated with chemical contaminates such as mercury, PCB and dioxin in fish, have received extensive coverage in news articles and stories in popular magazines. There have been a series of mixed messages to the consumer about the benefits or risks in eating seafood. In some cases, the warnings have been issued by government agencies such as the Food and Drug Administration and Environmental Protection Agency's Joint Fish Advisory on methylmercury in the US and Food Standard's Agency in the UK. In other cases, the warnings have come from advocacy groups and others. Unfortunately, the advice is often miscommunicated and misunderstood by consumers. The emerging news about the benefits and risks of fish consumption were discussed in the context of their impacts on consumer's health and well-being and in relation to their scientific credibility