PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approachThis review is prepared by an independent writer who provides context and commentary.FindingsOnce upon a time doing business in emerging economies was a simple game. Companies based in the developed world knew the rules and by and large, called the shots. Relocating manufacturing in emerging economies meant a supply of inexpensive labor, boosting profits for firms supplying markets in the developed world. Today the world of commerce is both more equitable and increasingly complex. Emerging economies are developing an awareness of their own powerful position in the manufacturing and commercial sector and western firms need to learn to play by a new set of rules to remain competitive.Originality/valueThe paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
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