This is a conceptual paper to demystify a new framework for adoption of Financial Technology (FinTech) among women microenterprises (WMSME) in Peninsular Malaysia who are involved in traditional home-based businesses that rely heavily on cash on delivery as payment system. Previous epidemics experience suggests that COVID-19 impact vulnerable groups and amplify any existing social and economic inequalities that are faced by women micro enterprises (WMSME). While the Malaysian government has allocated RM230million in financing to assist women entrepreneurs affected to manage liquidity and increase business capacities, little has been done on improving the financial digital literacy that would improve the business transactions through adoption of FinTech. Because of the infectivity rate of the virus through manual cash payment, adopting FinTech that is a combination of financial services and information technology, is crucial to facilitate business transactions. The use of FinTech in Malaysia is not optimal because of the high cost to switch to technology, lack of understanding of the use of FinTech, and limited ability of rural communities to apply FinTech. It is even more difficult for WMSME that operate from home who have limited exposure to sophisticated business transactions outside their home. Factors relevant to WMSMEs are proposed as the theoretical framework to demystify the intention to adopt FinTech to suit the home-based business. Purposeful sampling in which an online survey is proposed to be used as primary data collection and subsequently analyze with statistical tools to meet the objectives of determining the relationship between perceived ease of use and intention to adopt FinTech among WMSMEs, examining the relationship between financial literacy and intention to adopt FinTech among WMSME, examining the relationship between government incentives and intention to adopt FinTech among WMSMEs in line with the aim to demystify the fundamentals for future research and practice.
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