Financial Reserves Research Articles

The impact of financial literacy and legal education of the population on economic stability in Ukraine

The article demonstrates the importance of the financial and legal significance of the citizens as key officials, which plays into the economic stability of the country, especially in the minds of the current outcry after the war. It is established that financial literacy promotes the ability to effectively manage specific finances, including making decisions about lending, investing, investments and income planning. It is important to emphasize that citizens, who had acquired basic knowledge of financial management, were able to quickly adapt to new realities, securing themselves financial reserves and earning several incomes. The importance of legal awareness plays a vital role in the formation of an informed approach to financial obligations, compliance with legislative norms and protection of the rights of financial service providers. The article focuses on the current state of financial and legal education in Ukraine. Analyzed by the government’s programs aimed at different target population groups - children, young people, adults, and enterprises. We are looking closely at the bright initiatives that are implemented through online platforms, interactive courses and webinars, which have become especially relevant in the minds of distance learning and the need for rapid adaptation to economic change It is important to develop financial literacy programs in schools, especially for the adult population, including educators, who are faced with the need to understand sophisticated financial solutions. The potential for more comprehensively informed approaches to addressing new economic pressures, such as the crisis associated with the over-the-world fence, insufficient level, is being considered. investment activity and the need for financial stability in the hour of war. The infusion of financial and legal awareness into socio-economic development has been traced through the analysis of international evidence. Respect is given to the United States, where the promotion of financial literacy programs in universities and through specialized courses has contributed to increased financial discipline among the population, the development of entrepreneurship, and increased zagalnogo goodness of the giants. Therefore, the work emphasizes the strategic importance of integrating financial and legal education into the national education system, as this will contribute to economic stability, the formation of a financially independent, knowledgeable and law-abiding society.

New venture risk management: Theoretical framework and research perspectives

ABSTRACT Managing risk is crucial for start-ups, which often struggle due to their small size, newness, and fast-paced growth. This study highlights strategies to address these issues, focusing on practical solutions. Building early financial reserves, like emergency funds or access to credit lines, can reduce the impact of unexpected setbacks. Start-ups should implement clear risk management protocols, including market research, to validate product–market fit before launching. Rigorous product testing ensures customer needs are met and regulatory compliance is achieved, minimizing costly mistakes. Flexible organizational structures, such as agile teams and adaptable processes, enable start-ups to respond quickly to market changes and growth demands. Long-term planning, such as scenario planning or creating contingency strategies, is essential to sustain growth. This research offers actionable guidance for founders, emphasizing lean, targeted risk management to optimize resources. Policy makers can use these insights to support start-ups through programs that reduce barriers, provide mentorship, and offer financial safety nets, boosting overall success rates and resilience in dynamic market conditions.

LIVING WITH MULTIMORBIDITY AND FINANCIAL TOXICITY: A PATIENT- AND CLINICIAN-INFORMED FRAMEWORK

Abstract Most older adults in the US have multimorbidity (2+ serious illnesses). Living with multimorbidity impacts patient quality of life, specifically managing the symptoms of multiple diseases and accompanying medications, emotional strain, and financial toxicity, or the financial stress of having unaffordable medical expenses. We developed an initial framework describing financial toxicity in multimorbidity to inform a financial toxicity screening tool and associated interventions for the clinical setting. We then iteratively refined the framework with patient and clinician feedback. We recruited 8 patients with multimorbidity taking 5+ medications from Duke Primary Care, along with 8 clinicians. We conducted semi-structured interviews with patients to describe their experiences living with multimorbidity and financing/prioritizing healthcare needs. In focus groups with clinicians, we explored ways to adapt existing financial toxicity screening questionnaires plus barriers/facilitators to future implementation of financial toxicity interventions in primary care clinics. Our initial framework included the dynamic nature between acute stressors (e.g., heart failure exacerbation), financial coping (e.g., borrowing money), financial reserve (e.g., insurance coverage), and patient outcomes (e.g., quality of life). We added/clarified the following domains following patient interviews and clinician focus groups: caregiver support/involvement (e.g. help with bills), health system constraints (e.g. cannot waive copays), health system-based support (e.g. charity care), community-level supports/programs (e.g. food banks), clinician moral distress (e.g. anger at not being able to provide optimal care), clinician financial coping (e.g. changing prescription based on cost). Next steps include using the framework to adapt screening questionnaires and interventions to detect and address financial toxicity in multimorbidity.

FINANCIAL SITUATION OF COOPERATIVE BANKS IN POLAND IN THE YEARS 2022-2023 – THREATS AND RECOMENDATIONSown funds, solvency

The aim of the research was to recognize the financial situation of the cooperative banking sector in Poland in the years 2022-2023, identify threats and formulate recommendations for these banks for the near future. The research analysed, among others, aspects related to the financial liquidity of these banks, their capital adequacy and solvency. In the course of the research, it was established, among others, that cooperative banks in Poland improved their position on the banking market in 2023, achieving a significant increase in net profit and other measures of financial efficiency. The threat to the cooperative banking sector in Poland is that the internal factors related to more effective management in these banks are mostly exhausted and in the future the possibilities of further improvement of financial efficiency through resource optimization are not large, which may be a barrier especially in future crisis situations. Further improvement of financial efficiency can be seen in more effective credit risk management, reducing the share of impaired loans in the portfolio and reducing financial reserves. In 2023, it was beneficial for cooperative banks that the greatest dynamics in their credit portfolio was observed in relations to the agricultural sector, where the previously observed trend in the scope of granting loans was reserved. In addition, in the last quarter of 2023 there was an increase in receivables in relation to the self-government sector which is therefore a relatively safe area of activity for cooperative bank.

Developing resilience through sustainability: Qualitative insights from family businesses

ABSTRACT We investigate the link between sustainability and resilience based on a qualitative study of medium-sized family businesses. Our results show that long-term orientation, sustainable products, flexibility, and close and trusting stakeholder relationships can promote resilience. For instance, flexibility facilitates a fast reaction to unforeseen events and thus forms the basis for adaptability as a dimension of resilience. The results also show that making provisions for possible crises or building up financial reserves in good business times is essential. Making provisions for the future seems to be inherent in family businesses due to their long-term orientation and intention to hand the business over to future generations. The results of this qualitative study are highly relevant for corporate practice and serve as best examples for integrating sustainability to strengthen resilience to external crises. Commitment to sustainability, a holistic view of sustainability and its strategic integration, a focus on sustainable products and services, making provisions in good business times, and strengthening stakeholder relationships are only some aspects that can be learned from the investigated family businesses. However, resilience through sustainability takes time to develop.

Impact of Outpatient Care and Hybrid DRG - Impact on Hospitals

Hybrid DRG is a new form of remuneration in the German healthcare system. Selected OPS codes apply to all sectors, which, in combination with a specified ICD, result in a flat fee, regardless of whether the patient is managed as an outpatient or inpatient. This new form of billing has a huge impact on hospitals. The revenue situation is significantly worse than under the previous form of billing and requires adjustments at the locations. If these changes are not made, supply would be demonstrably deficient. Therefore, increased outsourcing to an outpatient setting is necessary. The advantages are the efficient use of staff and a structured selection of patients. Ideally, outpatient surgical units have an advantage here, but outpatient paths can also be created via separate areas in the central operating theatre. Using the example of inguinal hernia, over 50% of patients can be treated on an outpatient basis if selection is optimised. The disadvantage of this form of billing is the necessary financial reserve for innovations, training and the use of expensive operational aids. With the addition of incisional hernias to the hybrid catalogue in 2025, future care will become more cost-oriented.

Financial Technologies Impact on Higher Education Institution Budgeting and Financial Planning

This study investigates the impact of financial technologies on the budgeting and financial planning practices of private Higher Education Institutions (HEIs). The primary objectives are to identify the most adopted financial technologies, evaluate the extent of cash flow management practices, and assess the implementation of digital payment systems. Comparative research design was utilized in the study to determine the differences in perception between teaching staff (N = 50) and non-teaching staff (N = 50) regarding these technologies. Data were collected through surveys and analyzed to determine the levels of adoption and effectiveness of various financial technologies. The findings reveal that digital payment systems are the most widely adopted, followed by Oracle Financials and Enterprise Resource Planning (ERP) systems. HEIs demonstrate strong practices in revenue diversification, strategic budgeting, cost control, and financial reserve management. However, concerns about the accuracy of financial reporting indicate a need for improvement. Significant differences in perceptions and attitudes towards financial technologies were found between teaching and non- teaching staff, highlighting the necessity for targeted interventions. Based on these findings, a comprehensive financial technology plan is proposed, focusing on enhancing perceived use, improving ease of use, fostering positive attitudes, and increasing actual usage of financial technologies. The plan includes specific actions, responsibilities, and timelines to ensure effective implementation. This research underscores the importance of continuous investment in financial technologies and strategic planning to enhance financial management practices in HEIs. By addressing the identified gaps and leveraging existing strengths, institutions can achieve greater efficiency, accuracy, and innovation in their financial operations, ultimately leading to improved financial stability and performance. Keywords: Financial Technology, HEIs, Financial Planning, Budgeting

Acceptance of Gig Economy as a Source of Halal Income Among Muslim Graduates

In the current landscape, recent university graduates face challenges in securing sustainable income to cover daily expenses and establish future financial reserves. The gig economy, known for its flexibility and alignment with academic pursuits, has gained significance in addressing this need. The objectives of this study are two-folds, namely: (a) to assess the acceptance of the gig economy as a legitimate source of halal income among Muslim graduates in Kelantan, and (b) to determine the factors influencing their choice of gig-type jobs. Utilizing qualitative methods, the research employs purposive sampling, conducting semi-structured interviews with nine Muslim graduates from diverse academic backgrounds. Findings reveal that not all research participants have a right understanding of halal income although all of them accept the gig economy as a source of halal income. The findings also indicate that factors impacting their engagement in the gig economy include the need to earn a living, flexibility in their work schedules and acquisition of new skills. In conclusion, the study illuminates the intricate interplay of economic considerations, religious values, and vocational decisions. It can be implied from this study that valuable insights for policymakers, educators, and industry stakeholders supporting the aspirations of Muslim graduates elsewhere amid the evolving landscape of work. Future work should focus on a comprehensive investigation including multiple states can be undertaken to obtain a more elucidating perspective on this issue.

CVP-analysis as a tool for improving economic sustainability in the cost management system of health resort organizations

Costs are the basis of any type of activity and are the factor that has a direct impact on the financial results of the organization. That is why organizations are urgent issues of implementation of methodological tools that would allow to reduce costs and ensure their rational distribution between individual responsibility centers. To identify cost reduction reserves, it is necessary to provide an effective management system using modern tools. CVP-analysis is such a tool, which provides an opportunity to take into account the impact of costs on the results of the enterprise’s activities and to evaluate alternative management decisions. The paper demonstrates the possibility of using CVP-analysis to manage costs and financial results in the health resort sector on the example of enterprises of the Republic of Crimea and Sevastopol. The necessity of application of CVP-analysis as an important tool in the management of economic stability is determined and the prerequisites for minimizing entrepreneurial risk are revealed. The relationship between costs, production volume and profit in the sanatorium-resort sphere is presented and substantiated, taking into account the current economy, namely the conditions of uncertainty and risk. The study of CVP analysis aims to identify the level of sales revenue at which the enterprise will cover fixed and variable costs to strengthen economic sustainability. Despite the fact that the CVP system does not solve all the problems of effective management, it is on the basis of the data of the classical CVP-analysis that it becomes possible to assess the risk by the indicators of financial strength reserve, sensitivity to changes in the coefficient of variable costs and the amount of fixed costs in the same way as it is offered by some methods of risk analysis. CVP-analysis capabilities allow to effectively manage costs, find the optimal ratio between fixed and variable costs, price and volume of production (services), effectively forecast and plan the company’s profit. Since the main indicator of the efficiency of the enterprise is the ratio of profit and costs, the management of the enterprise can make balanced managerial decisions to ensure high performance of operating activities and achieve the desired financial performance, using the methodology of CVP-analysis. All this allows the enterprise in conditions of uncertainty and risk to increase the potential of profit formation and, accordingly, to strengthen economic stability.

Singapore's COVID-19 crisis decision-making through centralization, legitimacy, and agility: an empirical analysis

Decision-making during health crises differs from routine decision-making and is constrained by ambiguity about evolving epidemiological situations, urgency of response, lack of evidence, and fear. Recent analyses of governance and decision-making during COVID-19, focusing on leadership qualities, involvement of specific stakeholders, and effective resource management, do not adequately address a persisting gap in understanding the determinants of decision-making during health crises at the national level. We undertook a study to understand the processes and characteristics of decision-making during the COVID-19 pandemic in Singapore. We used a case study approach and collected empirical evidence about public health decision-making, using a combination of key informant interviews and focus group discussions with stakeholders from government, academia and civil society organizations. We argue that administrative centralization and political legitimacy played important roles in agile governance and decision-making during the pandemic in Singapore. We demonstrate the role of the Singapore government's centralization in creating a unified and coherent governance model for emergency response and the People's Action Party's (PAP) legitimacy in facilitating people's trust in the government. Health system resilience and financial reserves further facilitated an agile response, yet community participation and prioritization of vulnerable migrant populations were insufficient in the governance processes. Our analysis contributes to the theory and practice of crisis decision-making by highlighting the role of political and administrative determinants in agile crisis decision-making. This study is funded by the U.S. Centers for Disease Control and Prevention through a Cooperative Research Agreement (NU2HGH2020000037).

O-317 Recurrent miscarriage and infertility : a qualitative study of views and experiences of services in the republic of Ireland

Abstract Study question How do women with recurrent miscarriage (RM) and infertility and healthcare professionals view and experience services and supports? Summary answer RM and infertility is a complex experience, intensified by divisions within the Irish healthcare system and a lack of knowledge and awareness around reproductive health What is known already While services for recurrent miscarriage (RM) are gradually improving with increasing awareness, women with RM and infertility have received limited attention in research and clinical guidance internationally. RM and infertility are separately associated with psychological distress and adverse pregnancy outcomes. Moreover, the dual experience is devastating for women and couples, and the optimal supports remain unidentified. Identifying the needs of this cohort is especially pertinent in the Republic of Ireland as public fertility care expands to include assisted reproductive technologies, previously only available through private or not-for-profit fertility clinics. Study design, size, duration We undertook a qualitative semi-structured interview study using a Reflexive Thematic Analysis approach. Thirty-three interviews were conducted, virtually on MIcrosoft Teams and in-person, between Dec 2022 and May 2023. These were audio-recorded, and data transcribed to NVivo12 for subsequent analysis. Participants/materials, setting, methods We recruited healthcare professionals delivering RM and/or fertility services, and women who experienced two or more consecutive miscarriages in the last four years and had undergone fertility care, through our professional networks and social media. Purposive sampling was used to include diverse perspectives across disciplines, public and private sectors, lived experiences and geographical locations. Interviews were audio-recorded, and data transcribed for subsequent reflexive thematic analysis. Main results and the role of chance We interviewed 16 healthcare professionals and 17 women with lived experience. Women were aged 35-47 and had experienced two to nine miscarriages. All received fertility care in ROI, with some additional care abroad. Healthcare professionals included four Clinical Midwifery Specialists in Bereavement eight Consultants and four Clinical Nurse Specialists in Fertility. We actively generated four themes during data analysis. (1) “Exploring all avenues”- women sought the best care and information, but their search was hindered by stigmatisation, definitions of RM and misinformation. (2) “Exhausting all resources” - women wanted to ensure they had tried everything to have a baby, investing all physical, emotional and financial reserves (3) “Separateness” - women feel remote from others who have not experienced RM or infertility and removed from both maternity and fertility services, as well as caught between public and private systems. (4) “No woman is an island” - supports come from multiple sources in their lives and in various guises but are limited, especially psychological supports. Limitations, reasons for caution This was a sample of white, educated, professional women with access to private fertility services. While a diverse group of HCPs were interviewed with current and past clinical experiences of private fertility services, there was limited engagement from fertility care providers. Wider implications of the findings This study identifies areas for improvement, such as access to investigations and supports, as well as the experiences and specific care and support needs of women/couples experiencing RM and infertility. Issues such as women’s awareness of their reproductive health, and equity in services, are applicable to all maternity service users. Trial registration number N/A

Do Remittances and Financial Development Promote International Reserves in BRICS Economies?

The international reserves reflect the economy’s strength by honoring its financial liabilities. Hence, this paper analyzed the effect of remittances and financial development on international reserves in Brazil, Russia, India, China, and South Africa (BRICS) economies from 1960 to 2022. By employing econometric analysis, the paper reveals a significant and positive influence of remittances and financial development on international reserves. In addition, we reveal a positive and significant association between remittances and financial development and international reserves in the long run. Further, a short-run relationship exists between financial development and international reserves.

IMPROVEMENT OF INNOVATION AND INVESTMENT ACTIVITIES OF THE ORGANIZATION

As noted in previous publications, innovation and investment are closely linked. It is impossible to imagine serious innovation projects without large investments, and effective investments without innovation. Often, companies have their financial reserves, but no investment, again because the company does not have innovative and profitable projects that are attractive to investors. In situations of economic instability, investors select and analyze projects for investment more carefully, since the efficiency and risk of investment are directly related to the structure of the innovation project. Economic analysis in innovation and investment activities is a tool for developing management decisions aimed at improving the efficiency of the enterprise, and is also used to assess the professional skills and competencies of enterprise managers, innovation units and specialists. Currently, there are a sufficient number of fundamental approaches and methods for determining the efficiency of capital investments throughout the investment cycle

Assessing City Marketing in Jordan: The Case of Petra

The aim of this study is to assess city marketing approaches used in promoting Petra in Jordan. To this end, four major criteria, including integrated marketing communication, quality of urban services, organizational procedures, and tourism receipt, were considered in this study. A qualitative method using in-depth, face-to-face interviews with top managers, was used to achieve the study objectives. Findings reveal that Petra suffers from a lack of effective city marketing strategies. The processes of city marketing, including integrated marketing communication, urban services, organizational aspects, and financial reserves, are greatly ineffective. Such processes are basically influenced by regulations, funding, and collaboration between various public authorities, as well as between the public sector and the private sector. The study provides useful insights for policymakers in order to improve city marketing in Jordan.

Організаційно-управлінські аспекти фінансово-економічної безпеки ведення бізнесу в секторально-просторовому контексті

The article studies organizational and managerial aspects of a business’s financial and economic security in the sectoral and spatial context. The goal is to study the organizational and managerial aspects of the financial and economic security of doing business in the sectoral and spatial context. The essence of managing the financial and economic security of business and the key factors affecting the financial stability of enterprises of the leading industries in the conditions of the modern economic environment are determined. An analysis of the performance indicators of enterprises by the main sectors of the economy of Ukraine was carried out, which allowed us to identify the main gaps. It was emphasized that in connection with the full-scale military invasion of the Russian Federation on the territory of Ukraine, the impact of hostilities on the economy has significantly increased due to targeted attacks on the country’s critical infrastructure and depletion of financial reserves of the population and business and conducted research of enterprises by main types of activity. Particular attention is paid to the systematic financial and economic security management approach, including developing practical tools for countering risks and threats. The importance of regional features for ensuring business stability and financial and economic security in the post-war period is studied. The conceptual foundations of the financial and economic security of business determined during the conducted research prove the need to form an organizational and management system for its support, which will affect the effectiveness of business activities in the conditions of a changing external environment. Strengthening a business’s financial and economic security in the sectoral and spatial context requires applying a complex and systematic approach to the definition of organizational, institutional, economic, informational, and motivational measures to improve the basic principles of financial and economic security. It was determined that ensuring the financial and economic security of business should take place in all areas and spheres of activity, and one of the most effective tools, in this case, is an organizational and management mechanism, with the help of which it is possible to achieve a solution to problems without pecking business activity on the way to the post-war recovery of the economy of Ukraine. Keywords: management of financial and economic security, business, mechanism, management system, region.

The impact of the COVID-19 pandemic exposure on the corporate cash policy of Vietnam-listed enterprises

The purpose of this study was to assess the impact of the COVID-19 epidemic on the daily stock returns of 177 businesses listed on the Vietnam Stock Exchange during the period spanning from the second quarter of 2020 to the first quarter of 2023. Next, we proceed to evaluate the influence of COVID-19 exposure on the cash holding ratio of these enterprises. We used research methods for panel data, such as the fixed effects method and the system GMM method. Our findings demonstrate that the exposure of enterprises to the COVID-19 pandemic has a discernible and statistically significant adverse effect on their financial reserves. When conducting research on the transmission channel of COVID-19 exposure to cash holding policies, we found that this impact persists in firms through financial frictions. Based on the findings, we have put forth several policy implications for businesses to formulate cash management policies in anticipation of future pandemics of a similar nature.

ИСПОЛЬЗОВАНИЕ ПОКАЗАТЕЛЯ УЯЗВИМОСТИ КРИТИЧЕСКОГО ЭЛЕМЕНТА ДЛЯ ОЦЕНКИ СНИЖЕНИЯ ПОЖАРНОГО РИСКА

Рассмотрено использование интегрального показателя уязвимости критического элемента (ПУКЭ) для оценки снижения пожароопасности и разработки соответствующих мер безопасности. Представлен методический подход к определению ПУКЭ и оценке пожарного риска на основе этого показателя. ПУКЭ представляет собой комбинацию вероятности возникновения пожара и последствий, которые он может вызвать. Чем выше значение ПУКЭ, тем более уязвим критический элемент и, следовательно, выше риск возникновения пожара. Отмечена важность данного подхода и приведены примеры его применения в различных сферах деятельности. In accordance with the requirements of the Federal Law 256-FZ “On the safety of fuel and energy complex facilities” dated 21 July 2011 it is necessary to analyze the vulnerability of critical elements of the facility from an act of unlawful interference. The facilities associated with the processing of oil and petroleum products are the ones with the largest fires among all critical infrastructure facilities. Thus, it is most important to calculate and reduce the fire risk at such facilities. According to Federal Law 123-FZ “Technical Regulations on Fire Safety Requirements” dated 22 July 2008, fire risk is a measure of the possibility of implementing a fire hazard situation and its consequences for both humans and material values. However, the methodology for calculating the fire risk at industrial facilities stated in the Order of EMERCOM of Russia No. 404 dated 10 July 2009 “On approval of the methodology for determining calculated values of fire risk at production facilities”, takes into account only the consequences for humans. So there is introduced a new concept – “integral normalized index of fire vulnerability” (hereinafter referred to as “fire vulnerability index”). Goals and objectives. Calculate the fire risk value, as well as the value of the “fire vulnerability index”. Elaborate the measures to reduce fire risk. Analyze the effectiveness of elabirated measures. Methods. To calculate the fire risk value, there were used the data obtained during the categorisation of the hazardous production facility. On the basis of these data, a "vulnerability analysis" was carried out with respect to critical elements of the facility. For the discovered "vulnerable critical element" the value of fire risk and "value of fire vulnerability" was calculated. The compensating measures were developed in accordance with Federal Law 123 and also fire risk and "value of fire vulnerability" were recalculated. Results and their discussion. The fire risk calculations show that there is an exceedance of the permissible value at the object under study. According to the results of categorisation, the facility was assigned an "medium" hazard category. The reduction of the fire risk value after the developed measures was 97 %. And the reduction of the "fire vulnerability index" was 69.8%. Conclusion. The developed measures allowed significantly reducing the fire risk value, which indicates a strict necessity for their installation and presence at the studied facility. Based on a reduction in “fire vulnerability”, the financial department of the enterprise can more objectively form a financial reserve. And based on “fire vulnerability”, it is possible to more accurately form insurance payments for facilities with a “high” potential hazard category.

СТРАХОВАНИЕ РАСХОДОВ ПО ЛОКАЛИЗАЦИИ И ЛИКВИДАЦИИ ПОСЛЕДСТВИЙ ЧРЕЗВЫЧАЙНЫХ СИТУАЦИЙ: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ РАЗВИТИЯ

The article presents an analysis of the current situation with legislative requirements for the formation of financial reserves for localizing and eliminating the consequences of emergency situations. The main reasons for the low penetration of this type of insurance in organizations both related to the operation of hazardous production facilities and organizations of a public nature have been identified. The pros and cons of the main methods of forming financial reserves for localizing and eliminating the consequences of emergency situations are considered and analyzed. The economic feasibility of insurance as the most effective form of forming the necessary financial reserve is substantiated. The most complete list of risks covered by this type of insurance has been compiled. A set of measures has been proposed aimed at developing this type of insurance, ensuring maximum coverage of the risks of organizations and introducing a set of preventive measures that reduce the likelihood of emergency situations and/or reducing the severity of the consequences from them.

STRATEGIC MANAGEMENT OF ECONOMIC STABILITY OF ENTERPRISES IN CRISIS CONDITIONS

A defining characteristic of the current conditions faced by domestic enterprises is the uncertainty of both the external and internal environments in which they operate. Russia's military aggression against our country has exacerbated the challenges facing domestic retail and has triggered a deep crisis in the Ukrainian economy. Under these circumstances, enterprises are forced to seek new ways to improve their production and technical potential, forms and methods of optimising their product assortment, and find methods to stimulate effective workforce performance, in order to gain certain competitive advantages, meet consumer demands as fully as possible, and ultimately create effective prerequisites for their sustainable operation, both in the present and in the long term. Based on the analysis of theoretical principles and practical experience, strategic management of an enterprise's economic stability in crisis conditions involves setting global objectives, quickly adapting to changes, and forming reserves for unforeseen situations. The current conditions in Ukraine demonstrate that even successfully operating enterprises are not immune to external negative factors. Therefore, specific features of strategic management of economic stability in crisis conditions must be developed. These include timely market situation monitoring, financial performance control, creating financial reserves for unforeseen circumstances, and investing in the enterprise's activities as the primary method of ensuring its stable financial condition during external crises.

Development of the consulting services market in Ukraine amid contemporary changes

The article examines the peculiarities of the consulting services market in Ukraine amid wartime conditions, as well as the influence of external and internal factors on the development of the consulting services market in Ukraine. Additionally, the authors analyze key indicators of the Ukrainian consulting services market based on statistical data and conduct a detailed investigation into how full-scale war affects its development. The article also assesses the business environment's response to unstable conditions, including companies' financial reserves, cost optimization, and management strategies. Special attention is given to the impact of war on the demand and supply of consulting services. It investigates which market segments suffered the most due to the war, how the structure of client requests has changed, and what new requirements have emerged for consulting services. The article thoroughly analyzes the influence of supply and demand factors on the functioning of the consulting services market in Ukraine, based on statistical data, key operational aspects, and regulatory frameworks. It examines the size and main characteristics of the consulting services market, delving into its structure and key participants. Particular focus is placed on evaluating trends in the industry's development and identifying factors affecting its effectiveness. The research employs various methods, including statistical data analysis, expert surveys, and comparative analysis with macroeconomic indicators. Specifically, the study aims to determine the interrelation between the development of the consulting market and economic processes in Ukraine. Based on the findings, patterns of development in the Ukrainian consulting services market are identified, recommendations for strategic planning and improvement of this sector are formulated, and a forecast for its development is constructed. The conclusions of the study may be valuable for professionals interested in the consulting services market in Ukraine, as well as for businesses and governmental entities involved in regulating this industry.