The article presents the results of assessing the impact of state support measures on the financial stability of enterprises. The object of the analysis was LLC "Manufactory "Traditions of Knitwear" (Cheboksary). Various methods were used in the course of the study: correlation and regression analysis, comparison, systematic approach, graphical method. The main problem of the enterprise caused by the COVID-19 pandemic was the stagnation of sales, overstocking, and an increase in the duration of the financial cycle, which significantly reduced the cash flows of the enterprise and led to its financial instability. However, the negative impact of the pandemic has been mitigated by government support measures. To assess the impact of these measures on the financial stability of the enterprise, a model was developed for the dependence of revenue as the indicator most sensitive to changes in the macroeconomic environment on the value of short-term loans and the average number of employees. It showed that the attraction of loans within the framework of state support allowed LLC "Manufactory "Traditions of Knitwear" to increase revenue by 40086.86 thousand rubles. The retention of more than 80% of the number of employees, which was stipulated by the loan agreement, provided the company with the opportunity to contain the decline in revenue at the level of 1413.03 thousand rubles. As recommendations for the further use of state support measures for small businesses, there is regular monitoring of official information resources on the assistance provided to enterprises in the context of a pandemic, monitoring compliance with the requirements for recipient enterprises and the use of other forms of state support.