AbstractRecognizing the need to run a profitable operation and to improve service productivity, many service organizations now use field service management‐based computer systems to support the process of call handling, dispatch, call tracking, call closeout, and logistics support, and to provide management with the data needed to report on performance.But computerized service management systems alone cannot guarantee improved productivity and responsiveness and reduced equipment downtime. However, as Frontier Refreshment Services (FRS), an organization that services more than fifty thousand Coca‐Cola syrup and drink dispenser machines in the United Kingdom, discovered, a combination of advanced service management systems and additional breakthrough technology can do the trick. FRS operates a force of 105 field service engineers and seventy installation engineers who install, maintain, and repair drink dispenser equipment through out the United Kingdom. The firm's experience in using an integrated system to optimize service operations is outlined in this article.