Field Of Mass Media Research Articles

Linguistic analysis of gender stereotypes in the language of mass media

The aim of the research is a detailed analysis of language structures that spread and reproduce gender stereotypes in the field of mass media. The study employed the methods of analysis of language means of gender-oriented text, linguistic analysis of gender markers, comparative analysis for studying gendered vocabulary. Standard statistical methods and Cronbach’s alpha were also used. The use of linguistic means of gender-oriented text in English media discourse can vary depending on different factors such as genre, format, and target audience. For example, gender stereotypes are often used more frequently in news articles than in literary texts. This tendency is determined by the fact that news usually focus on specific events or problems, rather than on the persons involved. In the context of the media, gender stereotypes caused by an attempt to attach events a clear context and explanation, which can lead to greater use of gender distinctions. In contrast, the authors of fiction texts use more creativity and the opportunity to avoid stereotypes regarding gender roles. Further research may cover various aspects of gender equality, in particular, representation of different gender identities and the interaction between them in the linguistic space.

The Structure of Regional Labor Market in the Field of Media (On the Example of the Russian Far East Media System)

This article is devoted to the study of the Russian Far East regions media space. The goal is to identify the features and current trends in the development of regional media markets in the Far Eastern Federal District. Based on information from published vacancies in the field of mass media, the authors identified types of employers and determined the influence of demographic and socio-economic factors on the formation of demand for media specialists in various regions of the Far East. The research materials were obtained by monitoring vacancies on specialized job search sites. In the course of the work, 142 vacancies were analyzed, the necessary indicators were identified for the typology of employers, which include traditional media, news agencies, new media, brand media (corporate media), press services, and non-media enterprises. In general, the media market of the Far East in Russia is dominated by traditional media, however, in its various regions, the media market has its own characteristics depending on demographic and socio-economic indicators. There is a general dependence between population size, gross regional product per capita, the number of media enterprises, the number of employees employed by them, and the number of published vacancies in the field of information and communication.

Synergy of Journalists’ Acquisition of Speech and Social-Communicative Competences

The relevance of researching the synergy of journalists’ acquisition of speech and social-communicative competences lies in the fact that the need to increase the level of speech and social-communicative competences has been brought to the forefront by new economic and social conditions. A high linguistic culture is very important both for a developed economy and for success in management, because, firstly, the solution of many management tasks is based on direct interaction of people in different situations. Second, interpersonal communication is the best way to discuss and solve problems that are characterized by uncertainty and ambiguity. The social task of the modern information society is to educate the younger generation, which is oriented in the field of mass media and “speaks” its language. For a young person of the 21st century, it is very important to know about the events and processes taking place in the world, country, city, to be able to analyze and evaluate these events and processes in order to have their own activity to form a position. The article explores the ways journalists acquire communicative competence; the need for functional and structural-educational models of mass communication means in the acquisition of speech and social-communicative competences by journalists is presented; professional social-communicative competence of journalistic activity is singled out; foundations of the synergy of journalists’ acquisition of speech and social-communicative competences are determined.

Mass Media in the State Information Resources System of Ukraine

The purpose of the article is to carry out a comprehensive analysis of the issue related to the activities of domestic mass media as components of the State information resources of Ukraine, which together form the State information policy. Objectives of the article. The article is aimed at highlighting the problematic issue raised, which, due to the goal and objectives set out, will provide an opportunity to conduct a systematic analysis of the activities of the mass media as components of the State information resources of Ukraine. The presentation of the proposed material in the scientific article is aimed at solving the following tasks: − to outline the general approaches of the State information policy of Ukraine in the field of mass media; − to reflect the current state of activity of the national mass media with certain parallels with foreign analogues in the field of mass media; − to determine the range of problematic issues that currently exist in our country in the field of the information industry; − to formulate proposals for solving problematic aspects in the activities of the national mass media. Research methods. Given the purpose and objectives of the research, general scientific methods were used, in particular, systematic analysis and synthesis, which made it possible to comprehensively consider the issues raised. Some special methods were used, such as observation, description, comparison, modelling, etc., which served to specify the coverage of the problematic aspects of the national information policy and the place of the mass media, in particular the mass press, in it. The method of generalisation made it possible to systematically, consistently and reasonably formulate the conclusions of the research. It is determined that the methodological toolkit in shaping the foundations of the State information policy is the development of clear and transparent rules that are understandable to all subjects of public relations in building information interaction between the public and the authorities. Such communication can build a specific strategic goal aimed at promoting and establishing a democratic government with the development of a highly organized society as a subject of legal relations and at the same time a consumer of information services. The scientific novelty lies in the theoretical generalisation of the problems of the modern domestic state information policy, which is partially implemented through the mass media based on its priorities’ analysis, as well as the study of the essence and methods of organizing various forms of public communications. The author emphasizes that the mass media are a certain component of the general state policy of Ukraine as a well-coordinated, stable, well-organised activity of public authorities on a particular issue or set of tasks which it provides directly or indirectly, influencing the life of Ukrainian society. Conclusions. The conducted systematic analysis of the research problem allows us to formulate conclusions that the national information policy serves as a systemically formative element between the activities of the state and its government institutions, as well as society in the form of a public dialogue between the authorities through the media. The correct construction of the national information policy in general allows our state to successfully promote its information and political projects, providing competitive advantages over the projects of other political forces and actors involved in this social process. It is emphasised that the problems of various aspects of the activities faced by the domestic media significantly complicate their effective work. Specific ways of solving these problematic issues are proposed to raise the prestige of our country in the international arena with its entry into the global information space.

METHODS OF MASS MEDIA TERMINOLOGY CREATION FROM ENGLISH TO ARABIC

This study discusses creation methods used by terminologists to translate mass media terminology from English to Arabic. In this era of globalisation, various forms of mass media such as the print media, radio, television, film, broadcasting and the internet have already become integrated with society all over the world, including in the Arab world. Thus, the appropriate translation of media terminologies which originate from foreign languages, especially English, is important to ensure that Arabic media remains relevant in the mainstream, in addition to guaranteeing the sustainability and dynamism of the Arabic language itself as the main language of communication in the modern world. However, the linguistic discrepancies between English and Arabic pose a unique challenge to terminologists to produce accurate translations of the terminologies. A total of 40 media terms were selected from entry B of the Mustalahat Ilamiyyah dictionaryas data for this study. Then, the Malay equivalent of each terminology is identified by referring to the official website of Pusat Rujukan Persuratan Melayu developed by Dewan Bahasa dan Pustaka. Next, the list of Arabic terminologies is classified according to the method of Arabic terminology formation and analysed descriptively based on the views of al-Qasimi (2019). This study found that ishtiqaq (derivation) is the most frequently used terminology creation method, followed by tarkib (phrase), prefix and suffix, and tarib (arabization). This study will benefit students and researchers in the field of Arabic linguistics as well as Arab media companies by providing clarification on the methods commonly used by Arab terminologists in constructing technical terms in Arabic, especially in the field of mass media.

Choice Of Digital Mass Media Daily Newspaper Luwuk Post As A Source Of Public Information

The rapid development of technology is directly proportional to the development of mass media. The presence of the internet in people's daily lives has had a major impact on the sustainability of mass media. One of them is the daily print media LuwukPost, which inevitably has to improve itself to welcome the new era, namely digital mass media. The emergence of this new media changes the way people get information through the media. To be able to continue to compete as a source of information that is of interest to the public, Luwukpost mass media must innovate by means of digitalization. In writing this scientific work, it was only limited to conducting a literature study using the digital mass media, the daily newspaper Luwukpost, as a source of public information. The choice of digital media allows professionals in the mass media field to convey news and present information and entertainment using a variety of information. Based on the results of the research conducted.

ON THE SOCIAL NEED AND HISTORY OF JOURNALIST TRAINING IN KARAKALPAKSTAN

This article deals with the socio-historical necessity of training personnel in the field of mass media in Karakalpakstan, as well as some important aspects of the history of special journalistic education. Also, in the paper, it is scientifically and theoretically based that the process of training journalists with professional higher education has become important in the development of this field in Karakalpakstan. KEY WORDS: Journalism of Karakalpakstan, press, radio, mass media, journalistic education, training of journalist personnel, senior specialists.

On Some Factors Contributing to Belief in Conspiracy Theories

The objective of this study is to examine some of the factors contributing to belief in conspiracy theories. They have gained considerable popularity among the public in recent years. They react more and more often to several socially significant events taking place around us, while coming up with an alternative explanation, especially for those events that concern a larger number of people. Due to the fast introduction of the Internet and the rapid development in the field of information and communication technologies, systems and means, conspiracy theories are penetrating very significantly especially in the field of mass media and notably in the field of new media. Today, social networks are the medium with the greatest spread of various conspiracy theories. It is one of the primary reasons why conspiracy theories have become the subject of our scientific interest. With the use of relevant methods of qualitative theoretical scientific research, in this work we present our research findings and a look at some selected factors contributing to belief in conspiracy theories to readers from the professional and lay public.
 
 Received: 8 February 2023 / Accepted: 16 April 2023 / Published: 5 May 2023

The Problem of Speech Culture in Mass Media

The author of this article is concerned about the preservation of the culture of speech in modern mass media (press, radio, television, Internet sites, social networks) and discuss its main causes and consequences. The relevance of the research is due to the fact that scientists pay attention to the study of the peculiarities of the functioning of the media language and the problems of its deviation from the literary language norm. The purpose of the study is to identify the influence of the media language on the state of the Kazakh language as a whole and to find out how and to what extent this influence occurs, to analyze errors in the composition of the Kazakh media text. With the help of the research material, it is possible to determine the level of changes in the Kazakh language by conducting grammatical and lexical analysis. The main hypothesis is that errors in the language of the media affect the Kazakh language through the media, including through social networks, at all linguistic levels, especially by changing grammatical and lexical rules. The theoretical significance of the study is that the speech practice of modern mass media is actively developing, and, on the one hand, the number of text materials appearing in the field of mass media is increasing, and on the other hand, these texts have many errors that affect the status of language and speech, which are not so obvious to society. These consequences are characterized by the appearance of new newspapers and magazines, completely different in content and nature of the development of speech culture of new TV and radio programs, etc. In the speech practice of society as a whole, the share of speech products of mass media is increasing, the importance of mass media texts in the public consciousness is increasing: at present, the main importance of literary texts is indisputable. All of the above in this study boils down to the fact that a high level of speech culture in the field of mass media should be provided not only by linguists, but also by practitioners who form the vocabulary of the language of mass media. The study used general scientific methods of analysis, synthesis and deduction in the process of studying and systematizing theoretical material.

The Effect of WFH on Employee Performance and Work Stress Mediated by Work Motivation (Advertising Industry or Mass Media)

The Covid-19 pandemic is one of the problems that various fields of business must face. This study examines how the impact of work from home on employee performance and work stress is mediated by work motivation. This is due to changes in habits and internal conflicts related to performance experienced due to work stress. This change in habits has an impact on work stress and performance experienced by employees. This type of research is explanatory research which aims to test the research hypothesis. The research method uses a quantitative approach by distributing questionnaires as primary data and research respondents to all employees engaged in advertising or mass media. The analysis tool uses path analysis with Smart PLS software. The results of the study show that Work From Home affects employee performance and stress and is mediated by work motivation in the field of mass media.

Бұқаралық ақпарат құралдарындағы саяси мәдениет

The research paper examines the actual relations between political systems and mass information in the modern information society. To substantiate the relevance of the research topic, the authors have posed research questions and analyzed theoretical papers, various Internet sites, and research papers. The research paper presents a theoretical and empirical analysis of the concept of ‘political culture’ in the field of mass media and social sciences. Media services and the practice of using digital technologies by the state in the provision of public services to the population are singled out as the main sources influencing the formation of political culture among people.As one of the directions of managing the political system, it reflects the functions of state entities in the dissemination of information, including the development of e-government and its place in the international ranking, and analysis of the development status of the Kazakh political. In addition, the authors suggested that Kazakhstan’s e-government can contribute to the formation of a new form of political culture among the population, clearly demonstrating a focus on the virtual implementation of activities in such areas as family, social security, legal aid, healthcare, migration, education, transport, employment.Research methods: theoretical and methodological analysis, statistical analysis, and secondary data analysis. The main data of the article are mass media, digital technologies, e-government, and UN research works. In conclusion, the article describes the role of e-government in Kazakhstan’s experience with a comprehensive consideration of the relationship between the media and politics.

Beyond the Game: Understanding why people enjoy viewing Twitch

Twitch, an online streaming platform with a particular focus on live-streaming video gameplay, is experiencing an increase in popularity and viewership, prompting researchers to explore the experiences of its viewers. Using Q-methodology, this study examined social, psychological, and logistical aspects of the Twitch platform to identify motivating elements of 43 Twitch viewers. Results identified four distinct groups based on the generated factors: (1) Try Before You Buy; (2) Antisocial Viewers; (3) Loyal Lurkers; and (4) Social Viewers. This paper discussed the attributes of these groups and evaluated the nuances of Twitch as a platform to describe and analyze its appeal to these viewers. The results of this study inform the field of mass media of the unique motivations and behaviors of common groups of viewers. These authors identified the key elements of appeal for streaming services, including Twitch, that can inform professionals and researchers about consumer desires and needs, such as live interaction, chat functions, background noise, and the development of parasocial relationships.

The Role of University Library in the Development of Information Culture of Students Studying Journalism

The article is devoted to identifying the role of a university library in the formation of professional competencies of students studying journalism. The relevance lies in the reduction of information competencies of mass media specialists, which affects not only the quality of information flows, but also the development of the audience, contributing to the creation and spread of misconceptions and factual errors. The purpose of the study is to determine the degree of influence of the library on the formation of elements of information culture among students in the direction of training “Journalism”. The author identifies the main problems that arise when students work with library technologies, and presents ways to solve them. The author implemented an experiment on the formation of the foundations of library and information literacy in the context of developing professional reading skills, and presented recommendations for conducting classes with first-year students. This study may be of interest to teachers who train specialists in the field of mass media, for employees of university libraries, as well as for specialists working with juniors in the framework of career guidance projects.

Harmonization of Media Legislation in the Eurasian Economic Union Countries as a Factor of Information Security

The article substantiates the need to harmonize the national laws governing the activities of the media of the EAEU countries in order to ensure information security in the post-Soviet space in the context of exacerbation of international geopolitical conflicts and intensification of information confrontation. The authors identify some aspects of media space regulation that are not robust legislatively including the conceptual apparatus, regulation of social media and copyright on social media platforms. The study analyzed main legislative acts regulating the activities of mass media in the countries of the Eurasian Economic Union. To clarify the meaning of legal norms some other laws and instructions were also taken into account. The article examines current regulatory framework according to a number of parameters identified by the authors for possible contradictions that hinder the formation of the unified information space of the Union. The analysis revealed discrepancies in legislation including requirements for media registration and accreditation of journalists, the use of language in the media, the supremacy of international treaties, as well as indications of the possibilities of international cooperation in the field of mass media. The study identified possible directions of work on the harmonization of the federal and republican legislations of the member states at the national and supranational levels. The authors proposed variants of harmonization, among them the compilation of a reference glossary of key concepts, model laws and a unifying set of legal norms common to all states. The study contains an assumption about the expediency of gradual harmonization using various tools.

DEVELOPMENT FEATURES OF COGNITIVE TECHNOLOGIES IN MASS MEDIA

The article examines the use of cognitive technologies implemented in the media, which affect the entire complex of mass media. The need to predict the impact of their extensive use on society makes this issue relevant. The purpose of the article is to identify the main factors influencing the cognitive technologies implemented in the field of mass media and the effectiveness of their use. The research methodology consists in systematic and logical analysis, as well as methods of comparison, synthesis, deduction, and classification, which made it possible to consider in detail the object of research as a system, to identify the driving forces in the field of mass media and categories of various cognitive technologies, their key features. The scientific novelty is to reveal the implementation of cognitive technologies in the mass media, which have the potential for shaping not only consumer loyalty but also determining the preferences of the audience for a long period of time thanks to the self-learning system. Conclusions. It is determined that the integration of cognitive technologies into the professional spheres of mass media is capturing more and more of its branches, helping to create modern products and processes, taking over computing, recognition, reproduction, and other tasks that were previously done manually with a significant loss of time. It is proved that the use of modern information technologies in the media gives the opportunity to increase the loyalty of the target audience, expand the presence on the market through new placement platforms and social networks, provide customer support and some accompanying and supporting functions for employees, significantly reducing the cost of operating activities of the company, automating it, and perform many other tasks. It is noted that although cognitive technologies are a powerful business tool, the pace of innovation is accompanied by the risks they pose to their understanding, restraining, and controlling.

The Role of Stakeholders in the Development of Mangrove Eco-Tourism at Blekok Tourism Village, Situbondo, East Java

The study was conducted to analyze the role of stakeholders in the development of mangrove ecotourism and emphasized on the role of relevant stakeholders are government, business, community, academia, and media, but not optimal in the media. This study uses a qualitative descriptive analysis method, the data obtained from observation, interviews, and literature study. The informants in this study were the Environmental Service of Situbondo Regency, the Village Head of Blekok Tourism Village, local communities, tourism entrepreneurs, and visitors. This study has a concept that is the role of ecotourism, tourism development, Tourism Village, and Pentahelix tourism stakeholders. The results of this study indicate that the development of ecotourism in the Tourism Village of Blekok Tourism Village is developing in a fluctuating manner. The number of visitors increased until 2019 and decreased in 2020 due to the COVID-19 pandemic. In addition, tourism attractions in Blekok Village are very diverse, from shell crafts which are supported by easy accessibility to mangroves, tourism facilities that attract visitors, and tourism institutions in Blekok Village taking part in making tourism development policies. The tourism management of Blekok Tourism Village is successful with collaboration from stakeholders, but there is one role that does not cooperate in the field of mass media, according to the Penta helix concept and there are also tourism problems, especially in the physical environment due to tourism activities. There are changes in physical conditions that occur in the mangrove area including garbage.

Integration as a Basis for Holistic Training of Students-Journalists (on the example of the experience of the department of journalism of NSPU)

Existing approaches to teaching at a university involve the widespread use of innovative technologies, which, however, are not completely capable of overcoming the subject disunity of the modern education system. This problem is relevant in the training of personnel for the media. The authors of the article see its overcoming in the integrated training of student journalists, which involves the formation of both professional and personal competencies. The purpose of the article is to identify the specifics of teaching journalism students, which is carried out within the framework of an integrated approach, which helps to ensure integrity in the training of future workers in the field of mass media. Methodology and research methods. The work is based on the study of general approaches to the organization of integrated learning. The main methods are theoretical, including analysis of the literature on the research problem, synthesis, generalization and interpretation of data, and empirical, represented by a participant observation. Research results. The authors propose their own definition of integrated learning, the study describes the system for training student journalists at NSPU, which allows achieving the integrity of learning through integration. Conclusion. Integration in the training of students-journalists is understood as an educational process implemented in educational and extracurricular activities, which are determined by the qualitative transformations that occur during the multidirectional training of students.

Digital and Communication Competences of Foreign Language Teachers in Poland

Abstract Language education is directly related to the phenomenon of communication competence. This is important since the knowledge of foreign languages is intended to develop communication activities that are implemented in their nature. Communication competence is, however, a much broader concept, and in the context of language education, it not only refers to recipients (pupils) but also to broadcasters (teachers). This article presents the relationship between teachers’ activity in the field of mass media, their communication competence and social media. The purpose of this study is also to indicate the correlations between the opinions of teachers surveyed and the features of communication competence of students, as well as to assess the level of teachers’ competences. The methods used in this study included a questionnaire and interviews. A set of closed, open and mixed questions, as well as an in-depth interview based on a traditional questionnaire is included. It is difficult to prove the correlation between teachers’ communication and media competences and the effects of their work. Nevertheless, the high self-assessment of teachers’ competences seems to be related to the growing trend of English language skills in Polish society.

Recreational component of the leisure industry in the phenomena of mass culture of modern Ukraine

The article highlights the peculiarities of the leisure industry development, in particular its recreational component, in the phenomena of mass culture of modern Ukraine. It was found that in modern mass culture the recreational component acquires new meanings. This is due to the orientation of Ukrainian modern cultural industries on the mass consumer, which, in turn, leads to the emergence of new recreational forms of leisure activities. A set of factors that determine the essence and indicate the proximity of mass culture and the leisure industry is the following: the implementation of maximum social communication, the possibility of maximum replication and diversification of artifacts of mass culture. The features inherent in modern mass culture are determined: multiplicity, lack of a single center, heterogeneity, combination of everything with everything. It was found that the modern recreational infrastructure exists and develops in the communicative field of mass media, without which the mass distribution of recreative media texts, as well as the production would be impossible. Recreational infrastructure of mass culture is defined as the leisure industry. The specified division of the mentioned industry in Ukraine into three basic sectors - leisure, entertainment and holidays is offered. It is proved that the recreational component is present in all types of services provided by these industries, or recreation is their main content. It is noted that in the socio-cultural life of modern Ukraine, recreational services of the leisure industry have the function of a socio-regulator in mass culture.

Ideological and media discourse study of Nasrudin Joha's political article

Nasrudin Joha's ideology and discourse were one of the attempts to compensate for the dominance of rulers and capitalists. The criticism developed by Nasrudin Joha built the consciousness of the oppressed. With that awareness, Nasrudin Joha mobilized the oppressed to form a unified Islamic political identity and establish a caliphate system in Indonesia. This research aims to analyze Nasrudin Joha's strategy in building the ideology of the caliphate system and proclaiming it through social media. The authors used qualitative research methods in the field of mass media and used critical discourse analysis. The focus of his study was ideology and discourse in an article written by Nasrudin Joha on an online media platform. The results of this study found that Joha had used the theory of active reception to the readers. Joha positioned himself as the opposition and voiced the aspirations of the oppressed. In developing ideology and discourse about the caliphate system, Joha has similarities with the flow of Marxism, namely the resistance of the oppressed. On the other hand, Joha has a tendency to follow post-Marxist notions of freedom and oppose the oppression of the regime and capitalist groups.