Magnetic field-induced giant modification of the probabilities of five transitions of $5S_{1/2}, F_g=2 \rightarrow 5P_{3/2}, F_e=4$ of $^{85}$Rb and three transitions of $5S_{1/2}, F_g=1 \rightarrow 5P_{3/2}, F_e=3$ of $^{87}$Rb forbidden by selection rules for zero magnetic field has been observed experimentally and described theoretically for the first time. For the case of excitation with circularly-polarized ($\sigma^+$) laser radiation, the probability of $F_g=2, ~m_F=-2 \rightarrow F_e=4, ~m_F=-1$ transition becomes the largest among the seventeen transitions of $^{85}$Rb $F_g=2 \rightarrow F_e=1,2,3,4$ group, and the probability of $F_g=1,~m_F=-1 \rightarrow F_e=3,~m_F=0$ transition becomes the largest among the nine transitions of $^{87}$Rb $F_g=1 \rightarrow F_e=0,1,2,3$ group, in a wide range of magnetic field 200 -- 1000 G. Complete frequency separation of individual Zeeman components was obtained by implementation of derivative selective reflection technique with a 300 nm-thick nanocell filled with Rb, allowing formation of narrow optical resonances. Possible applications are addressed. The theoretical model is perfectly consistent with the experimental results.