There is no reason why the gauge symmetry extension is family universal as in the standard model and the most well-motivated models, e.g. left-right symmetry and grand unification. Hence, we propose a simplest extension of the standard model – a flavor-dependent U(1) gauge symmetry – and find the new physics insight. For this aim, the U(1) charge, called X, is expressed as X=xB+yL\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$X=x B+y L$$\\end{document} in which x and y are free parameters as functions of flavor index, e.g. for a flavor i they take xi\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$x_i$$\\end{document} and yi\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$y_i$$\\end{document} respectively, where B and L denote normal baryon and lepton numbers. Imposing a relation involved by the color number 3, i.e. -x1,2,…,n=xn+1,n+2,…,n+m=3y1,2,…,n+m≡3z\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$-x_{1,2,\\ldots ,n}=x_{n+1,n+2,\\ldots ,n+m}=3y_{1,2,\\ldots ,n+m}\\equiv 3z$$\\end{document}, for arbitrarily nonzero z, we achieve a novel U(1) theory with implied X-charge. This theory not only explains the origin of the number of observed fermion families but also offers a possible solution for both neutrino mass and dark matter, which differs from B-L\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$B-L$$\\end{document} extension. Two typical models based on this idea are examined, yielding interesting results for flavor-changing neutral currents and particle colliders, besides those of neutrino mass and dark matter.