ABSTRACT The conservatorship of Britney Spears represented a legal arrangement that placed multiple restrictions on the celebrity’s autonomy. The conservatorship also became the center of an activist movement that demanded a restoration of her rights, commonly known as #FreeBritney. Since 2009, this primarily online group has worked to raise awareness of and bring an end to Spears’ conservatorship, an objective that was ultimately achieved in 2021. Through a thematic analysis of interviews with self-identified #FreeBritney activists, we analyze this movement as a digital feminist counterpublic through two key themes: 1) #FreeBritney’s central mechanism of generating counternarratives about Britney Spears’ conservatorship and 2) its self-regulating structure. Taken together, these themes surface #FreeBritney’s feminist values, specifically regarding its attention to representation, narrative, and non-hierarchical organization practices. We argue that #FreeBritney poses compelling questions about key tensions at the intersection of fandom, digital activism, and feminist media theory. By positioning #FreeBritney as a digital feminist counterpublic that achieved its main goals, we interrogate the multifaceted nature of digital engagements with feminism, building on important work in internet, media, and feminist studies.