ABSTRACT The conservatorship of Britney Spears represented a legal arrangement that placed multiple restrictions on the celebrity’s autonomy. The conservatorship also became the center of an activist movement that demanded a restoration of her rights, commonly known as #FreeBritney. Since 2009, this primarily online group has worked to raise awareness of and bring an end to Spears’ conservatorship, an objective that was ultimately achieved in 2021. Through a thematic analysis of interviews with self-identified #FreeBritney activists, we analyze this movement as a digital feminist counterpublic through two key themes: 1) #FreeBritney’s central mechanism of generating counternarratives about Britney Spears’ conservatorship and 2) its self-regulating structure. Taken together, these themes surface #FreeBritney’s feminist values, specifically regarding its attention to representation, narrative, and non-hierarchical organization practices. We argue that #FreeBritney poses compelling questions about key tensions at the intersection of fandom, digital activism, and feminist media theory. By positioning #FreeBritney as a digital feminist counterpublic that achieved its main goals, we interrogate the multifaceted nature of digital engagements with feminism, building on important work in internet, media, and feminist studies.
Read full abstract