With the continuous development of dam construction technology, the RCC dam becomes one of the most popular types of dam in the world with its unique advantages. Temperature control measures research is one of the key issues of design and construction of mass concrete structures. How to choose the proper temperature control measures to prevent concrete cracks becomes the important problem of dam construction technology. In a RCC gravity dam, the climate environment is so severe that a single temperature control measure can’t meet the requirements of temperature control and crack prevention. In this paper, 3D FEM simulation analysis is used to calculate temperature field and thermal creep stress field during the whole construction process. According to the simulation results, the temperature control measures design of the dam has been comprehensively evaluated and the temperature control measures of this project have been put forward.