This study was undertaken to assess the role of self formulated diet in reducing broiler feed cost in Sokoto State. To source for data, the experiment was conducted at the research farm of Shehu Shagari College of Education, Sokoto. Three diets containing nutrient levels recommended by literature were self formulated using local ingredients. Ultima brand of commercial feed was used as a control. One hundred and eighty strains of Ross chicks were procured and divided into four groups of forty-five birds per diet and 15 per replicate in a completely randomized design. Diets were coded as Local Diet 1 (LDI), Local Diet 2 (LD2), Local Diet 3 (LD3) and CR (Commercial diet). Feed and water were fed ad libitum; the experiment lasted 49 days. Farm budgetary tools were used to calculate profitability and economic efficiency for each enterprise. The results of the study showed that birds fed commercial diet were more profitable to keep.