Interviews were conducted with cattle feeders, beef packers, and others involved in cattle feeding, beef packing, and related the beef industry to project how fed cattle industry firms and organizations. These prices will be discovered in the next decade. interviews were conducted during October Respondents generally indicated that econom1996 through February 1997. They included ics will determine beef’s market share in discussions with five of the largest beef pack2010, how important public grades and grading firms and eight of the largest 25 cattle ing will be, and whether consumer brands for feeding operations. fresh beef will become common. Economics also will determine how much influence alliances will have, whether most cattle will be marketed by some value-based pricing system, and what changes will occur in market information and futures markets.