Abstract Nanoparticles of CoFe 2 − x Gd x O 4 ( x = 0, 0.03, 0.05, 0.07, 0.1) are synthesized by an improved hydrothermal method. Here, the doping of Gd 3+ ions leads to an obvious enhancement of absorption capability for Congo Red (CR) from aqueous solution onto CoFe 2 − x Gd x O 4 nanoparticles. The morphology and structure of the samples have been characterized by X-ray diffraction (XRD), Transmission electron microscopy (TEM) and Raman spectroscopy. The results indicate that the obtained samples are pure cubic spinel phase with uniform morphological structure. With increasing the doping amount of Gd 3+ ions, the average particle size gradually reduces from 13 to 8 nm. The hysteresis loops are investigated using a vibrating sample magnetometer (VSM), where the saturation magnetization and coercivity decrease with the Gd 3+ ions doping, further, a remarkable superparamagnetic behavior gradually exhibits. UV–vis spectrophotometer records the adsorption properties of as-synthesized nanoparticles for CR. Due to the substitution of Gd 3+ ions, compared with undoped ferrite, the removal ability for CR increased from 131.1 to 161.1 mg g −1 . The absorption kinetics is described well by the pseudo-second-order model. Calculated from Langmuir isotherm model, the maximum adsorption capability of CR dye onto CoFe 2 − x Gd x O 4 is up to 263.2 mg g −1 , here, x = 0.07. This study demonstrates that the addition of rare earth (RE) ions can further enhance the adsorption capability of ferrite nanoparticles for dyes.