The zero-shot image classification technique aims to explore the semantic information shared between seen and unseen classes through visual features and auxiliary information and, based on this semantic information, to complete the knowledge migration from seen to unseen classes in order to complete the classification of unseen class images. Previous zero-shot work has either not extracted enough features to express the relationship between the sample classes or has only used a single feature mapping method, which cannot fully explore the information contained in the features and the connection between the visual–semantic features. To address the above problems, this paper proposes an embedded zero-shot image classification model based on bidirectional feature mapping (BFM). It mainly contains a feature space mapping module, which is dominated by a bidirectional feature mapping network and supplemented with a mapping network from visual to category label semantic feature space. Attention mechanisms based on attribute guidance and visual guidance are further introduced to weight the features to reduce the difference between visual and semantic features to alleviate the modal difference problem, and then the category calibration loss is utilized to assign a larger weight to the unseen class to alleviate the seen class bias problem. The BFM model proposed in this paper has been experimented on three public datasets CUB, SUN, and AWA2, and has achieved 71.9%, 62.8%, and 69.3% and 61.6%, 33.2%, and 66.6% accuracies under traditional and generalized zero-sample image classification settings, respectively. The experimental results verify the superiority of the BFM model in the field of zero-shot image classification.