Fast Moving Consumer Goods Companies Research Articles

Affective Trust in the Supervisor and Innovative Work Behavior: The Effects of Proactive Skill Development and Learning Goal Orientation

The main objective of this study was to examine the relationship between affective trust in the supervisor and innovative work behavior. In addition, this paper investigated the mediating role of proactive skill development in the affective trust - innovative work behavior relationship and the moderating role of learning goal orientation in the affective trust – proactive skill development relationship. Data for this study were collected from 220 employees drawn from four FMCG (fast moving consumer goods) companies based in Pakistan. Multiple regression analyses and the bootstrapping procedure were used to test the research hypotheses. Results revealed that proactive skill development partially mediated the effects of affective trust in the supervisor on innovative work behavior. Furthermore, we found that learning goal orientation strengthened the direct effect of affective trust in the supervisor on proactive skill development and also strengthened its indirect effect on innovative work behavior. The theoretical and practical implications of our results and the limitations of this research are discussed.

Factors influencing the digital transformation of sales organizations in Indonesia

A model that can elaborate the interaction between research variables influencing digital transformation, especially on the performance of sales organizations in Fast-Moving Consumer Goods companies, is fundamental. It allows the decision-makers to take proper action for their companies' optimization. By using Partial Least Squares Structural Equation Modeling (PLS-SEM) to build a model that can describe the interaction between Leadership Model, Organizational Citizenship Behavior, and Sales Management in 346 respondents working in various Fast-moving Consumer Goods companies in Indonesia, the present study found the most respondents were from the Special Capital Region of Jakarta (40.7%). It was found that the Sales Director (50.0%) was the most responsible for digital transformation implementation within the sales organization. Most respondents answered that effectiveness in the company's Internal Business Processes was the primary goal of digital transformation (28.1%). Concerning the success parameters of the digital transformation, Business Processes were the prominent expression of successful implementation (19.4%), with Sales Automation (37.4%) as the main activity in their digital transformation. Three hypotheses with the variables of leadership models, organizational citizenship behavior (OCB), and sales management control, had proven to affect digital transformation positively. Later, in four hypotheses where sales organization performance was set as the dependent variable, it was found that the leadership model influenced organization performance with digital transformation as a mediator. Finally, the last three hypotheses, with variables of sales management control, organizational citizenship behavior, and leadership model, positively influenced organization performance through digital transformation as a mediating variable. Leaders in organizations who carry out digital transformation must ensure that their organizations can respond to disruptions related to the use of digital technology in order for an organization to achieve proper performance.

Sustainable packaging innovations and their impact on HSE practices in the FMCG industry

Sustainable packaging innovations have emerged as a critical avenue for addressing environmental concerns and enhancing operational efficiency within the Fast-Moving Consumer Goods (FMCG) industry. This review delves into the multifaceted impact of sustainable packaging innovations on Health, Safety, and Environmental (HSE) practices within this sector. With the escalating global focus on environmental sustainability, FMCG companies are increasingly integrating sustainable packaging solutions into their operations. These innovations encompass a spectrum of approaches, including recyclable materials, biodegradable packaging, lightweight designs, and renewable resources. Such initiatives aim to mitigate the adverse environmental effects associated with traditional packaging practices, such as excessive waste generation and carbon emissions. The adoption of sustainable packaging innovations profoundly influences HSE practices in the FMCG industry. Firstly, it fosters a culture of environmental responsibility, prompting companies to prioritize eco-friendly materials and production processes. This shift aligns with regulatory standards and societal expectations, reducing the ecological footprint of FMCG products while enhancing brand reputation. Moreover, sustainable packaging innovations significantly impact health and safety aspects within FMCG operations. By reducing the reliance on non-biodegradable materials and hazardous substances, companies minimize occupational health risks for workers involved in packaging production and handling. Furthermore, lightweight packaging designs contribute to safer transportation and distribution practices, mitigating the likelihood of accidents and injuries along the supply chain. The integration of sustainable packaging innovations also engenders operational efficiencies within FMCG companies. Through optimization of packaging materials and processes, organizations can achieve cost savings, resource conservation, and enhanced supply chain resilience. These benefits bolster long-term competitiveness and profitability while reinforcing the commitment to HSE principles. Sustainable packaging innovations represent a transformative force within the FMCG industry, reshaping HSE practices and fostering a paradigm of environmental stewardship. As companies continue to prioritize sustainability in packaging strategies, they stand to realize tangible benefits in terms of regulatory compliance, operational efficiency, and brand differentiation. This review underscores the imperative for FMCG stakeholders to embrace sustainable packaging innovations as a cornerstone of responsible business practice in the 21st century.

Leadership style and employee performance in China’s fast moving consumer goods industry

The purpose of this study is to investigate the effect of various leadership styles on employee performance in the Fast-Moving Consumer Goods (FMCG) industry in China. The unexpected global spread of the coronavirus pandemic and its complicated issues have created a substantial amount of uncertainty in consumer demand worldwide which has motivated this research and highlighted the crucial role that the FMCG industry's marketing relationship plays in determining enterprise profit. There is a growing concern among enterprise managers, academics and policymakers about employee performance and its overarching impact on the organization. The study is underpinned by social exchange theory and employs a cross-sectional design. An online survey was conducted with 384 employees from the FMCG industry to measure the impact of three independent variables: authentic leadership style, servant leadership style and ethical leadership style. The findings reveal that authentic, servant and ethical leadership all significantly affect employee performance in the Chinese FMCG industry. Among these, ethical leadership is found to have the extreme effect. The implications of this study are of practical relevance to FMCG companies. FMCG companies can potentially navigate through the uncertainty in global consumer demand more effectively by reconfiguring their leadership styles to enhance employee performance. The study provides insights that can be used by FMCG companies to increase employee performance which is directly linked to enterprise profit.

Pengaruh EPS, DPS, PBV, dan DER Terhadap Harga Saham(Closing Price) PT. Unilever Indonesia Tbk. Periode 2015-2022

Fast Moving Consumer Goods companies are one of the sources in realizing investment with the main sources of daily necessities, such as food, beverages, household products, and beauty products. However, it turns out that recently the share price of PT. Unilever Indonesia actually experienced a very significant decline. This study aims to determine the effect of EPS, DPS, PBV and DER on stock prices. This study uses a quantitative approach. The data used in this study is secondary data taken from the financial statements of PT. Unilever Indonesia Tbk for the 2015-2022 period. The data analysis used is multiple linear regression analysis using review. The results showed that partially the EPS variables have no effect on stock prices. While the DPS, PBV and DER variables had a positive effect on stock prices. The simultaneous results show that the EPS, DPS, PBV and DER variables affect stock prices.

REVIEW OF BIG DATA IN FMCG SUPPLY CHAINS: U.S. COMPANY STRATEGIES AND APPLICATIONS FOR THE AFRICAN MARKET

This review explores the strategic utilization of Big Data in Fast-Moving Consumer Goods (FMCG) supply chains, shedding light on the approaches adopted by U.S. companies and the potential applications for the evolving African market. As technology transforms the landscape of supply chain management, U.S. companies are at the forefront of leveraging Big Data analytics to optimize efficiency, enhance visibility, and respond dynamically to consumer demands. The analysis delves into the specific strategies employed by U.S. FMCG companies, ranging from predictive analytics for demand forecasting to real-time tracking for logistics optimization. Furthermore, the review investigates the adaptability and relevance of these strategies to the unique challenges and opportunities presented by the African market. The exploration of successful case studies, challenges, and potential solutions provides valuable insights for both U.S. companies seeking to expand into Africa and local businesses aiming to harness the power of Big Data for improved FMCG supply chain management. The findings contribute to the ongoing discourse on the intersection of technology, global supply chains, and the transformative potential of Big Data in shaping the future of FMCG distribution across continents.
 Keywords: Big Data, Fast-Moving Consumer Goods, Analytics, Supply Chain Optimization, Demand Forecasting, Consumer-Centric, Data Security, Ethical Considerations.

Assessment of Sustainable Packaging Supply Chain Management Using the Life Cycle Assessment Method (Case Study: FMCG Company in Indonesia)

Based on a Greenpeace International survey, Fast Moving Consumer Goods (FMCG) companies are the dominant force behind the single-use economic model that drives the plastic waste crisis originating from consumption and production by producing industrial waste that must be handled appropriately with the concept of sustainable supply chain management (SSCM). This study discusses SSCM practices in one of the FMCG companies, namely PT XYZ, and focuses on sustainable packaging supply chains, intending to know the application of SSCM in the supply chain and improvements that can be made to reduce waste and its negative impacts. The exploratory research was done with a case study type and used a mixed-method approach to formulate the development that can be done to reduce the waste and negative impact of the packaging supply chain. The assessment resulted from calculating the Life Cycle Assessment software, Simapro, with the CML-IA baseline V3.06/EU25 method. This method represents the environmental impact using 11 indicators. The most significant adverse environmental impacts are global warming, human toxicity, and marine aquatic ecotoxicity. The most significant contribution to the cause of the negative environmental impact is the consumption of electricity and water, which produce excess CO2 and boiler engines which produce excess NO2. Improvements can be made by reducing CO2 gas and using alternative fuels for environmentally friendly boilers.

The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company

The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company

Building Resilient FMCG Supply Chains in South Africa Amid Prevailing Load-Shedding Challenges

Load-shedding (the controlled interruption of electricity supply) has become a prevalent challenge in South Africa, and it has had a significant impact on the operations of fast-moving consumer goods (FMCG) supply chains. The goal of this study was to find ways of developing FMCG supply chains that are resilient enough to endure the negative consequences of prevailing power outages. The frequent and erratic nature of load-shedding poses serious issues for South Africa’s FMCG sector. An exploratory research approach was used to uncover six overarching themes in the midst of prevailing load-shedding challenges in South Africa. Semi-structured interviews were used to explore primary data from 25 supply-chain industry professionals, complemented by secondary data from industry reports and literature. In the face of persistent issues with energy supply, this study adds to the body of knowledge by offering FMCG companies in South Africa useful insights and practical recommendations for sustaining operations and achieving long-term sustainability. Furthermore, the findings can provide FMCG businesses in South Africa with useful tactics and information. This useful advice is priceless for operational effectiveness and business continuity planning. Although supply-chain resilience and uncertainty management are extensively covered in the current literature, there is a deficiency of research concentrating specifically on the FMCG industry in South Africa and its particular load-shedding difficulties.

HUL – The Digital Rise

This paper examines the transformative impact of the Shikhar software introduced by Hindustan Unilever Limited (HUL) on the traditional distribution model of Fast-Moving Consumer Goods (FMCG) in India. Unveiled on December 8, 2020, the Shikhar platform emerged as a catalyst for digitalizing small mom-and-pop shops, empowering them to optimize inventory, accept online payments, and augment sales. By December 2021, the platform had rapidly expanded its footprint, becoming the preferred ordering platform for over 3,00,000 stores nationwide, marking a threefold increase from the previous year. The primary objective of HUL's digital initiative is twofold: to onboard more stores onto the Shikhar platform and concurrently leverage digital inclusion as a tool to bolster the company's competitive edge. As India's largest FMCG company and the local arm of the global giant Unilever plc, HUL's extensive product portfolio encompasses soaps, shampoos, detergents, skincare items, cosmetics, tea, packaged goods, ice cream, and water purifiers. This paper delves into the evolution of HUL's distribution network, from the traditional "wholesaler network" to the innovative "registered wholesaler" model. Additionally, it explores the company's foray into e-commerce with Humara-shop in 2015, a precursor to Shikhar, which aimed at digitally empowering small shops and general trade, constituting 90% of HUL's revenue. The growth fueled by technology, particularly through initiatives like 'Project Shakti' and collaborations with modern trade channels, supermarkets, hypermarkets, and e-commerce, is highlighted. In conclusion, the Shikhar software's integration into HUL's distribution strategy exemplifies a successful marriage of technology and traditional retail, enhancing efficiency and accessibility while reinforcing the company's market dominance. This study contributes to the understanding of how established FMCG giants can harness technology to transform and adapt to the evolving retail landscape.

Exploring Digital Marketing Optimization: Enhancing Company Performance with a Focus on the FMCG Industry in Lebanon

In the ever-evolving landscape of digital marketing, companies within the Fast-Moving Consumer Goods (FMCG) industry in Lebanon are recognizing the imperative need to optimize their digital marketing strategies to enhance overall performance. This study delves into the intricacies of digital marketing optimization, with an emphasis on perceived ease of use, perceived usefulness, user experience, and consumer engagement as pivotal themes impacting company performance. Employing a qualitative research methodology, in-depth insights were garnered from 15 industry professionals through semi-structured interviews. These individuals were carefully selected for their expertise and firsthand experience with digital marketing within the Lebanese FMCG sector. The analysis of the qualitative data led to the extraction of nuanced understandings regarding how perceived ease of use and perceived usefulness directly influence the user experience and, subsequently, consumer engagement in digital platforms. The study highlights the critical role of user-friendly interfaces and valuable content in fostering positive consumer experiences, which in turn, amplify engagement rates. Moreover, the research identifies the chain effect that starts with the initial consumer interaction with digital marketing campaigns and cascades into long-term company performance metrics. The findings reveal that the FMCG companies in Lebanon are at a pivotal junction, where embracing digital marketing optimization can lead to significant competitive advantages. Companies that adeptly leverage the ease of use and usefulness of their digital content can create enhanced user experiences, thereby fostering deeper levels of consumer engagement.

PENGARUH GOOD CORPORATE GOVERNANCE, LEVERAGE, DAN PROFITABILITAS TERHADAP CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN FAST MOVING CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2021

Along with the rapid development of the business world, it requires companies to increase their attention to the social environment. Social responsibility is currently getting more and more attention in the business world. This study aims to find out how the effect of Good Corporate Governance, leverage, and profitability on Corporate Social Responsibility (CSR) in Fast Moving Consumer Goods companies listed on the Indonesia Stock Exchange for the 2017-2021 period. Good Corporate Governance is proxied by institutional ownership, independent board of commissioners, audit committee. Leverage is measured by the Debt to Equity Ratio (DER), and profitability is measured by Return on Assets (ROA). The population in this study are Fast Moving Consumer Goods companies in the Food and Beverages sub-sector which are listed on the Indonesia Stock Exchange. Statistical analysis in this study used multiple linear regression analysis and used the IBM SPSS 23 analysis tool. Based on the results of the analysis it can be seen that the audit committee has an effect on Corporate Social Responsibility (CSR), while institutional ownership, independent board of commissioners, Debt to Equity Ratio (DER) and Return on Assets (ROA) have no effect on Corporate Social Responsibility (CSR). While the results of the F test show that all independent variables have an effect on Corporate Social Responsibility (CSR) simultaneously. Keywords : Institutional Ownership, Independent Board of Commissioners, Audit Committee, Leverage, Profitability, and Corporate Social Responsibility (CSR)

Scenario Planning of Digital Transformation in Indonesia’s Fast-Moving Consumer Goods Sales Organization: Uncertainties and Possibilities

Since uncertainty in the business domain has increased the urgency for scenario development as a strategic tool, the research examined a relationships between a leadership model, organizational citizenship behavior, and sales management control variables using scenario planning. The questionnaire’s scaling using a Likert scale was done toward results from discussions and in-depth interviews with several experts in Fast-Moving Consumer Goods (FMCG) organizations, FMCG organizational leaders (Chief Executive Officers/CEOs), leadership experts, organizational behavior consultants, and organizational performance practitioners. The research finds that external and internal forces determine the success of digital transformation. External forces consist of digital technology availability, consumer expectations,business competition maps, and digital talents. Internal forces are budget allocation, competency trap versus growth mindset, organizational structure, and organizational culture. The scenario matrix plot forms four scenarios of the digital transformation in the sales organization of Indonesia’s FMCG companies (realistic, pessimistic, optimistic, and superoptimistic), where realistic (iteration improvement scenario) is largely predicted to occur for companies carrying out digital transformation. Such scenario requires sales organizations to have a growth mindset to deal with the uncertainty of customer/consumer expectations properly. The strategy appearing as an FMCG digital transformation compass is expected to advise FMCG companies in Indonesia when executing and overseeing the digital transformation within theircompanies.

Cash conversion cycle across industries

The purpose of this research is to assess whether the Cash Conversion Cycle differs between industries, by looking at Days Inventory Outstanding, Days Sales Outstanding and Days Payables Outstanding. This research provides an overviewof Cash Conversion Cycle in two different industries and discusses how each component influences Cash Conversion Cycle. It uses a sample of 172 data points (43 firms) from multinational companies operating worldwide. Based on data retrieved from Bloomberg and from the annual reports of 23 Fast-Moving Consumer Goods companies and 20 major airline companies, a univariate and bivariate (correlation) analysis was done. The analyses for both industries cover four years, from 2009 to 2012, a time span that includes a period of economic downturn. The findings suggest that Cash Conversion Cycle differs between industries. It also differs depending on the size of the company. While its components – Days Inventory Outstanding, Days Sales Outstanding and Days Payables Outstanding – directly affect Cash Conversion Cycle, there are also other factors at play, such as inventory costing system, bargaining power with suppliers and customer credit policies. The economic downturn, and particularly the specificities of each industry make this overview relevant. The research addresses managers who should take Working Capital Management decisions, which can extend or reduce Cash Conversion Cycle, as it contributes to a better understanding of how the size of a firm, its inventory system, liquidity, and payables are associated to the Cash Conversion Cycle and consequently affect companies’ profitability.

Economic and Environmental Efficiencies of Organizations: Role of Technological Advancements and Circular Economy Practices

There are two concepts which encompass the new business order worldwide; this has vast implications, especially in the Indian business scenario. The first blanket is the phenomena of digitalization which was present in the undercurrents of all the business activities from the past two decades, and second one is circular economy practices. But in today’s Indian scenario, after the popular reform of “Notebandi”, forcing digitalization of the currency puts it to the forefront of all economic activities, especially in India. The economic reform of demonetization highlighted digitalization of economic transactions in the public eye. The phenomenon of digitalization is commonly referred to as the bundle of novel technologies that aim to improve things constantly. Organizations must take advantage of emerging technology to ensure that operations are both economically and environmentally feasible. Technologies based on sustainable solutions might aid companies in becoming more sustainable and economical. Therefore, this research is derived through the desire to measure the economic and environmental performance and how they were influenced by technology and circular practices of Indian Fast Moving Consumer Goods (FMCG) companies as they are most suited for this research. The sample (n = 203) was derived from senior managers of these companies. The study utilized Structural Equation Modeling (SEM) approach to analyze the results, it was found that digital transformation and circular economy practices are pervasive in nature and influence both Economic and Environmental performance of Indian FMCG companies. One of the main contributions of the study is that it also examines the relationship between technological advancements and economic and environmental performance directly; to date, there is not a single study, to the author’s knowledge, to have studied this relationship.

Supply Chain Conceptual Model in Logistic Operation Strategies for Best Practice Performance

Business actors, ranging from national to global levels, seek to capitalize on competitive advantages, and modern supply chains often adopt a globally distributed manufacturing system by outsourcing logistics processes to service providers. In the FMCG (Fast- Moving Consumer Goods) industry, companies must effectively control the supply chain through the establishment of a robust logistics and SCM (Supply Chain Management) management system. This study aims to analyze and describe an efficient logistics management model in the FMCG industry to enhance company performance. The research employs a qualitative descriptive method, utilizing a narrative literature study and conducting case studies on FMCG companies in Indonesia. The study’s findings demonstrate that building and implementing an effective logistics model, particularly through the integration of information technology, service quality, and communication, along with optimizing delivery methods, can significantly improve company performance in the FMCG industry. Moreover, the study highlights the impact of commitment and trust on loyalty, attitudes, and behavior concerning logistics management within the FMCG sector.
 Keywords: business, FMCG, logistics, operations management, supply chain management

Marketing of Fast-Moving Consumer Goods (FMCG) at Tourist Destinations: A Case Study of Shampoo Preference at Yelagiri Hill Station

Tourist destinations represent a unique marketing opportunity for Fast-Moving Consumer Goods (FMCG) companies. Vellore District, located in the southern Indian state of Tamil Nadu, is known for its historical and cultural attractions, making it a prime location for tourists. This research study explores the marketing strategies employed by FMCG companies in Vellore District and analyzes the factors that influence consumer behavior in this unique setting. Through a combination of surveys, interviews, and data analysis, this study provides valuable insights into how FMCG companies can effectively market their products in tourist destinations in particular with shampoos.

Dynamic analysis of consumer loyalty fast-moving consumer goods market in the Republic of Kazakhstan

As a result of the formation of new geopolitical, economic, and social conditions, the consumer goods market is undergoing high volatility, which entails significant changes. At the same time, the transformation concerns not only the behavior of consumers but also the marketing policies of companies selling goods from the fast-moving consumer goods sector. The scientific article presented the current indicators of the fast-moving consumer goods (FMCG) market in the Republic of Kazakhstan. The results of changes in the economic profile of consumers are given based on the interpretation of the survey data. The article aims to study the impact of consumer behavior transformation on Kazakhstan's consumer goods (FMCG) market. The following research methods were used in the study: statistical analysis, survey, and in-depth interview. As a result of the study, the economic characteristics of the market were reflected based on the results of a statistical cross-section of 2022 the three quarters. The forecast of further transformation of the market and the explanation of individual trends was formed based on the data from the conducted expert interview. Accordingly, in a three-stage study, up-to-date data on the volume and structure of the FMCG market were obtained, a modern economic portrait of the consumer was derived, and the possibilities for improving consumer loyalty in the Republic of Kazakhstan were assessed. Local FMCG and retail companies can use final data in the processes of building sales strategies and studying the behavior of a modern consumer, as well as in the formation of sales policy and tactical decisions. These studies may be relevant for companies that still need their analytical tools.

UNLOCKING THE POTENTIAL OF E-COMMERCE IN RURAL MADHYA PRADESH: CHALLENGES AND OPPORTUNITIES FOR FMCG COMPANIES IN 2023

With the rapid advancement of technology and the increasing penetration of the internet, ecommerce has emerged as a transformative force in the global business landscape. While its impact is evident in urban areas, the potential of e-commerce in rural regions remains largely untapped. This abstract focuses on exploring the challenges and opportunities faced by fastmoving consumer goods (FMCG) companies in leveraging e-commerce to unlock the potential of rural Madhya Pradesh, India's central state, in 2023.Rural Madhya Pradesh presents a unique set of challenges for FMCG companies aiming to tap into the e-commerce market. These challenges include limited internet connectivity, low digital literacy rates, inadequate transportation infrastructure, and fragmented supply chains. Additionally, rural consumers often exhibit different purchasing behaviours and preferences compared to their urban counterparts, necessitating tailored marketing strategies and product offerings. Furthermore, understanding the unique needs and aspirations of rural consumers is crucial for FMCG companies to succeed in this market. Tailoring product offerings to cater to local preferences, affordability, and value for money can enhance customer engagement and brand loyalty. Moreover, implementing localized marketing strategies, including vernacular language support and targeted advertising campaigns, can effectively communicate the value proposition of e-commerce to rural consumers. In conclusion, unlocking the potential of ecommerce in rural Madhya Pradesh requires FMCG companies to navigate a range of challenges while capitalizing on emerging opportunities. By addressing the barriers related to infrastructure, connectivity, and consumer behaviour, and by adopting localized strategies, FMCG companies can establish a strong foothold in this untapped market, driving economic growth and transforming the rural retail landscape in 2023

EMPLOYEE TURNOVER IN FAST MOVING CONSUMABLE GOODS COMPANIES OF PAKISTAN

One of the primary concerns for scholars and business organizations is Employee Turnover (ET), which has become a challenging topic for managers and organizations due to its association with high costs of recruiting, developing, and training new employees and its potential to cause severe repercussions in achieving organizational goals. This study aimed to identify the factors that influence ET in Fast Moving Consumable Goods Companies (FMCGs) in Pakistan. To achieve this, the study designed a theoretical framework and conducted a literature review on Compensation and Benefits, Leadership, Career Opportunities, Culture, and Employee Turnover. The study assessed the relationship and impact of independent variables (Compensation and Benefits, Leadership, Career Opportunities, and Culture) on the dependent variable (Employee Turnover) using a survey questionnaire administered to 280 respondents through convenience sampling. SMART PLS was used to analyze the data. The study found that among the selected variables, only Compensation and Benefits had a significant impact on Employee Turnover in FMCG Companies in Pakistan. Keywords: Employee Turnover (ET), Compensation and Benefits (CB), Leadership (L), Career Opportunities (CO), and Culture and Fast Moving Consumer Goods (FMCG).