Fashion Industry Research Articles

How False Advertising Victims’ Experiences Define Their Online Purchase Decision in Fashion Product? - Comparison between Generations

This research aimed to analyze how the experiences of victims of false advertising in the fashion industry can influence their behavior in online purchasing decisions. This research used quantitative research, which is based on the positivism paradigm. Research data was obtained from consumers in the fashion industry in Indonesia who had experienced advertising fraud, with a sample size of 200 respondents. Research data was then analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with a moderation model. This research also compared the purchasing decision behavior of each generation as control variables. The results of the analysis showed that: exposure to false advertising and perceived risk do not have a significant influence on purchasingdecisions, both in model one and model two, hedonism and impulsive buying behavior have a significant influence on purchase decision, both in model one and two, hedonism and impulsive buying behavior are neither able to strengthen nor weaken the influence of exposure to false advertising and perceived risk on purchase decision, both models and all control variables consisting of age generation, gender and marital status do not havea significant influence on purchase decision.

Influence of brand image and word of mouth on purchase decisions at the 3 Second Fashion Store in Palangka Raya City

This research investigates the impact of brand image and word of mouth on consumer purchasing decisions at Toko Fashion 3Second in Palangka Raya. With the rapid growth of the fashion industry and the influx of various distribution outlets (distros) in Indonesia, this study highlights the competitive dynamics and consumer behaviour in the local context. Brand image and word of mouth have been identified as significant factors influencing consumer choices and loyalty. These are crucial for distros like Toko Fashion 3Second to thrive in a saturated market. This thesis utilizes quantitative analysis methods, with data gathered from consumer surveys and sales records, to explore the relationship between these variables and purchasing decisions. The findings indicate that both brand image and word of mouth significantly affect consumer decisions, guiding distros in refining their marketing strategies to enhance customer satisfaction and brand loyalty. The implications of this study extend to the strategic management of brand reputation in the highly competitive fashion industry

The effect of Instagram influencer's characteristics on online buying intention: An applied study in the fashion industry

The effect of Instagram influencer's characteristics on online buying intention: An applied study in the fashion industry

패션산업 전자상거래에서 물류 서비스가 고객만족도에 미치는 영향

Purpose: A s t he c ommerce m arket r apidly c hanges d ue t o t echnological a dvancements and consumer preferences, the competitiveness of logistics services is highlighted. This study analyzes the factors of logistics in fashion industry e-commerce that affect customer satisfaction. The goal is to provide insights to fashion companies to develop logistics strategies. Research design, data, and methodology: In the research model for empirical analysis, the logistics service factors are reliability, economy, convenience, and speed. Data obtained via questionnaire were analyzed for multiple regression and moderating effects. Results: As a result of the analysis, the logistics service factors that provide economy, convenience, and speed had a significant impact on customer satisfaction. There were significant differences in customer satisfaction based on gender and age. Conclusions: Fashion companies must provide a variety of logistics services, and need to improve customer satisfaction through continuous service improvement.

Utilization Of Digital Platforms In Realizing SDG 8.3 Entrepreneurship In Msmes With The 9F Model Approach: A Study On The Hijab Fashion Business In Sidoarjo District, East Java.

The utilization of digital platforms has become a key strategy to increase the competitiveness of MSMEs in Indonesia, particularly in the hijab fashion sector. This study aims to analyze the impact of digital platforms and the implementation of the 9F Entrepreneurship Model on MSMEs in Sidoarjo District, as well as its contribution to achieving Sustainable Development Goal (SDG) 8.3, which focuses on promoting economic productivity and entrepreneurship. This qualitative research employs a case study method involving five MSMEs in the hijab fashion industry, selected through purposive sampling. Data were collected through in-depth interviews and direct observations of business owners. The findings indicate that integrating digital platforms such as Instagram, WhatsApp, Facebook, Shopee, and TikTok with the 9F model significantly enhances innovation, visibility, and flexibility in MSMEs’ responses to market changes. Among the 169 MSMEs in the fashion sector in Sidoarjo, 26 focus on hijab fashion, with five MSMEs participating in this research. These MSMEs reported improvements in market reach and operational efficiency through digital platforms. Additionally, the integration of digital strategies supports economic growth aligned with SDG 8.3. This approach shows that the combination of digital platforms and the 9F Entrepreneurship Model can be an essential strategy for developing MSMEs in the hijab fashion sector, contributing to local economic growth and government efforts to achieve SDG 8.3.

Portuguese Textiles and Apparel Industry: Assessing the Effect of International Trade on Employment and Green Employment

This study examines the impact of international trade activities on employment in the Portuguese textiles and apparel industry from 2010 to 2017. It finds evidence that imports and exports have a persistent, negative, and significant effect on overall job creation, with this impact intensifying over the long-run. Additionally, the increasing elasticity of substitution between imports and exports indicates that private companies of this industry have benefited from a win–win situation characterised by higher production volumes and lower marginal costs. By applying an unsupervised machine-learning method, followed by a discrete choice analysis to infer the firm-level propensity to possess green capital, we identify a phenomenon termed the green international trade paradox. This study also reveals that international trade activities positively influence green job creation in firms lacking green capital if and only if these players are engaged in international markets while negatively affecting firms already endowed with green technologies. As such, empirical results suggest that the export-oriented economic model followed over the last decade by the Portuguese textiles and apparel industry has not necessarily generated new domestic employment opportunities but has significantly altered the magnitude and profile of skill requirements that employers seek to identify in new workforce hires.

Exploring the Circular Economy in the Fashion Industry: Transforming Waste into Valuable Resources

The fashion industry, a major global economic sector, faces significant environmental challenges due to high resource consumption and waste generation. This paper evaluates the effectiveness of circular economy practices as a solution to these issues. Traditional linear models of production and disposal are insufficient for sustainable development, necessitating a shift towards circular economy principles that focus on resource efficiency, waste reduction, and recycling. Through detailed case studies of Patagonia and H&M, this study highlights how circular economy practices, such as the use of renewable materials and comprehensive recycling systems, contribute to environmental sustainability and meet consumer expectations. Despite these advancements, barriers such as technological limitations, high initial investments, and the need for stronger policy support remain. Recommendations include increasing investment in recycling technologies, enhancing consumer education, and fostering industry-wide cooperation. Future research should expand to include a broader range of case studies to better understand global applications of circular economy practices.

The Persuasive Power of Social Media Influencers in Purchase Intention of Customers in Fashion Industry

The Persuasive Power of Social Media Influencers in Purchase Intention of Customers in Fashion Industry

An Eco-Friendly Alternative to Orange Peel, Sustainable Fashion Hair Accessories

The fashion industry contributes around 10% of global greenhouse gas emissions and 35% of plastic micro-fibers released in oceans [4][5]. This impact is amplified by the increasing demand for hair accessories, which are often made from plastic or metal and contain harmful chemicals. The global market for hair accessories is estimated to be worth Rs. 1,96,566 Crs. in 2023 and is forecasted to reach Rs. 3,50,201 Crs. by 2030 with a growth rate of 8.60%. To address the significant environmental impacts of hair fashion industry, there is a need to emphasize sustainable and eco-friendly fashion practices, including the use of organic waste. This action research project explores the use of bio-plastic made from Orange Peels, for creating sustainable and eco-friendly hair accessories. Due to high cellulose content in orange peel, bio-plastic produced using simple techniques have shown promising results, with excellent strength, flexibility, and biodegradability [1]. This research not only showcases the ‘best from the waste’ concept but also opens the door of additional income source to the orange farmers & consumers. A comprehensive online survey was conducted to get feedback from key stake holders toward promotion of eco-friendly fashion. The ‘Sakhi Paryavarnachi’ campaign has been initiated to promote the bio- plastic hair accessories amongst the end users. Overall the combined efforts of experimentation, observation, evaluation and survey based campaign have been explored herein to promote ‘Orange peel eco-friendly alternative for sustainable fashion in hair accessories.’

Mapping the Environmental Impact Assessment Landscape in the Fashion and Textile Industries: Critical Gaps and Challenges

The environmental impact of the fashion and textile industry (FTI) is measured and communicated through several interrelated methods, tools and platforms. In this paper, scholarly and grey literature have informed the mapping of the sector’s environmental impact assessment (EIA) landscape to identify key gaps and challenges in effectively quantifying and communicating environmental product performance. These preliminary insights informed the design of multiple focus group discussions where the on-the-ground challenges of EIA implementation were discussed with 85 FTI stakeholders, including industry professionals, academics, non-governmental organisations and local government. Key findings highlight the need for further refinement and harmonisation of assessment methodologies and approaches such as Life Cycle Analysis (LCA) to consider a wider range of impact categories to increase the comparability of results. Similarly, the communication asymmetries linked to a profusion of eco-labelling and ranking systems necessitates the development of better tools to communicate the environmental performance for the sector. Furthermore, as all EIA methods require the movement of data between various actors, there is a need for improvement and innovation in data-gathering and management systems to ensure greater quality and reliability.

Futuristic Design of Ethnic Clothing Using 3D Technologies

The author considers the use of innovative 3D printing technologies as a tool used by modern clothing designers striving for uniqueness and a futuristic look of their products. Particular attention is paid to the prospects for introducing 3D printing into the fashion industry and the opportunities it provides for individualisation, experimentation with shapes and textures, as well as the creation of new aesthetically attractive designs. The article may be of interest to students of the creative speciality of Fashion Design, design specialists exploring modern technologies in the fashion industry, as well as for those interested in innovation and creative approach to modern and promising clothing design. 3D printing allows one to create unique and personalised products such as jewellery, patterns, accessories that meet individual needs and preferences. Designers can adapt existing patterns or create their own, which will lead to a more exclusive approach to designing clothes, accessories, and jewellery. The author's desire to draw attention to the influence of 3D printing on the cultural code sewn into ethnic decor in order to give new breath to traditional symbolism is the goal of this study. Ethnic motifs and patterns made on a 3D printer can serve as separate details of decor, as well as be elements of a clothing item itself in its various manifestations. Ethnic patterns are an important aspect of world fashion, reflecting the cultural heritage and traditions of different peoples. The identification of the degree of significance of modern technologies in the life of an artist of decorative and applied arts was the result of this study. According to the author, the introduction of 3D printing into the creative process of a designer expands their capabilities, stimulates the development of innovations, and transforms the fashion industry. The results of the study showed that 3D printing opens up unique opportunities for the creative process of a designer. However, the study also revealed a number of technical problems associated with 3D printing of clothes that need to be solved for the widespread implementation of this technology in the fashion industry. Further research and cooperation with such specialists as engineers and computer experts are necessary to fully realise the potential of 3D printing.

Effect of Loyalty, Awareness, Social Media Platforms, and Social Influencers on the Growth of the Fashion Industry in Nepal

This research paper investigates the various factors contributing to the overall growth of the Nepalese fashion industry, focusing on the roles of customer loyalty, brand awareness, social media platforms, and social influencers. A quantitative analysis was conducted using data collected from 100 respondents residing in the Kathmandu Valley. The respondents, primarily fashion consumers and social media users, completed a set of questionnaires utilizing a 5-point Likert Scale. The data was analyzed using ANOVA, regression analysis, and correlation analysis to identify the specific factors driving the expansion of the fashion sector in Nepal. The findings reveal that brand awareness, the use of social media platforms, and the influence of social influencers significantly contribute to the growth of the Nepalese fashion industry. In contrast, customer loyalty was found to have no significant effect on this growth. Understanding these contributing factors allows brands and retailers to better comprehend consumer behavior and formulate effective strategies to enhance their market presence in the fashion industry. The study suggests that fashion brands should focus on increasing brand awareness and leveraging social media platforms and influencers to engage consumers effectively. Future research could explore the long-term effects of these factors on consumer behavior and industry growth.

MULTIFUNCTIONAL MODIFICATION OF COTTON FABRIC FOR ANTIMICROBIAL, FLAME-RETARDANT AND OLEOPHOBIC PROPERTIES

In recent times, the investigation and development of multifunctional textiles have become a necessity for the textile and apparel industries. Therefore, this paper explores an innovative approach to enhancing the functional properties of cotton (cellulosic) fabric by integrating advanced technologies to impart oleophobic/hydrophobic, flame-retardant, and antibacterial characteristics. The methodology involves systematically applying chemical treatments utilizing a layer-by-layer finishing technique to achieve the desired multifunctionality in cotton fabric. Silver nanoparticles and a phosphorus-nitrogen-based synergistic flame-retarding agent were employed to finish the fabric. Performance testing encompasses evaluating bacterial reduction, contact angle measurements, water absorption properties, flame-retardant capabilities, and Limiting Oxygen Index (LOI). Characterization techniques such as FTIR, SEM, and EDX analysis, were carried out to assess structural and chemical modifications of the material. The results illustrate a notable transformation of the cellulosic fabric, showcasing enhanced resistance to bacterial attack, improved stain resistance, and heightened flame-retardant performance, without compromising its color indices and air permeability. The fabric retains these multifunctional attributes even after 20 cycles of laundering, which confers durability. The implications of this research extend the application of conventional cotton fabric in diverse sectors, including apparel, home furnishings, and industrial textiles.

ORGANIZATIONAL EFFECTIVENESS FOR ACCOUNTING IN-FORMATION SYSTEM PRACTICE: A STUDY ON SOME SELECT-ED READY-MADE GARMENTS FACTORIES OF CHATTOGRAM IN BANGLADESH

In today's rapidly evolving global business environment, implementing Accounting Information Systems (AIS) effectively is essential for improving financial reporting accuracy and operational efficiency. Despite its importance, the relationship between AIS practices and organizational effectiveness remains insufficiently explored, particularly within Bangladesh's ready-made garments (RMG) industry. This study aims to examine the impact of AIS on organizational effectiveness within the RMG sector of Chattogram, Bangladesh. Data were collected from 400 respondents using a purposive sampling method, with responses measured on a five-point Likert scale. The study evaluated AIS across multiple dimensions, including financial reporting accuracy, timeliness of decision-making, data security, ease of accessibility, regulatory compliance, and user satisfaction. Organizational effectiveness was assessed in terms of cost efficiency, integration with other systems, decision support, adaptability to change, training and support, innovation, and system upgrades. Factor analysis was performed to validate the data, and reliability was tested through Cronbach's Alpha. A structural equation model (SEM) was developed using IBM SPSS AMOS 22 to analyze the relationship between AIS and organizational effectiveness, ensuring that the model met convergent and discriminant validity requirements. The results revealed a significant positive relationship between AIS practices and organizational effectiveness. AIS contributed to improved decision-making, enhanced financial reporting accuracy, streamlined operational processes, and greater overall efficiency. These findings underscore AIS's crucial role in promoting organizational success within the RMG sector, highlighting its potential to boost performance, productivity, and overall effectiveness.

Launching smart circular supply chain practices toward sociotechnological synergy: An integrative influential fast fashion model

The fast fashion industry is striving to adopt smart circular supply chain practices to achieve sociotechnological synergy to regain a clean public image. Although previous studies have proposed various models through which to guide the achievement of sociotechnological synergy, the opinions of stakeholders are still missing from these discussions. Stakeholders’ opinions can be found on various social media (including web text, ChatGPT 4.0, the Baidu Index, Google Trends, etc.) in forms that are difficult to extract and utilize, hindering the achievement of synergy. To address this shortcoming, the aim of this study is to develop an integrated influence model that comprehensively considers stakeholders’ opinions via a hybrid method. The contributions of this study are (1) the identification of aspects that can strengthen the theoretical foundation, (2) the proposal of a hybrid method for extracting different types of data to represent stakeholders’ opinions, and (3) the creation of visual diagrams to promote easy understanding to guide practice.

Nudging towards sustainability: Exploring the role of behavioral interventions in circular bio‐economy development for the fashion industry

AbstractThe fashion and food industries are major contributors to waste generation, making sustainability management a priority for both practitioners and scholars. This study examines how nudging can promote the development of a circular bioeconomy within the fashion industry, specifically investigating whether nudging techniques can facilitate the market adoption of fashion products made from sustainable textiles derived from food waste. Using a dataset of 2112 participants from four European countries, we employ regression and clustering analyses to identify consumer profiles based on psychological and behavioral characteristics. Our econometric analysis reveals that gender, education, and psychological factors such as environmental responsibility and awareness significantly impact sustainable behaviors. Additionally, a left‐leaning political orientation is positively associated with engagement in sustainable practices and willingness to pay for eco‐friendly products. Clustering analysis identifies distinct consumer profiles: “enthusiastic” individuals demonstrate high commitment to sustainability, while “skeptics” shows low engagement and responsiveness to environmental issues. The study offers key policy implications on the effectiveness of nudging interventions in enhancing the sustainability of the fashion industry.

Insights into sustainability and circular economy trends in luxury fashion: A LinkedIn topic modelling study

The fashion industry plays a pivotal role in societal evolution and economic growth, yet it also stands as a significant contributor to environmental degradation. In response, the concept of slow fashion has been gaining increased attention in recent years, offering sustainable and circular alternatives to fast fashion. Luxury fashion, traditionally known for its heritage, exclusivity, and craftsmanship, exhibits elements similar to slow fashion, thereby exerting considerable influence on industry trends and consumer behaviour. This study explores the drivers shaping the luxury fashion landscape and the evolving circular economy and sustainability trends within the UK, a key global influencer in the luxury fashion domain. Luxury fashion's impact extends beyond its niche market, often setting benchmarks for innovation and sustainable practices that influence the broader fashion industry. Leveraging readily available qualitative and quantitative data from LinkedIn profiles, this research employs Latent Dirichlet Allocation analysis to uncover relevant topics within a dataset comprising 1115 companies registered in the “Apparel and Fashion” and “Textiles” industries. Five key drivers emerge, including Artful Creations in Fashion, Time-Honoured Craftsmanship, The Art of Style and Design, The Pinnacle of Retail Excellence, and A Personalised Style Experience. Additionally, utilising the Google Collab Platform and Python language, this study identifies circular economy and sustainability trends within luxury fashion. While approximately 20% of the companies studied actively emphasise sustainability, circular economy requires comparable attention. This research provides industry stakeholders and scholars with valuable insights into sustainable and circular practices, thus guiding innovation and informed decision-making in the fashion industry.

Integrating digitalization, environmental innovations, and green energy supply to ensure green production in China’s textile and fashion industry: environmental policy and laws optimization perspective

Integrating digitalization, environmental innovations, and green energy supply to ensure green production in China’s textile and fashion industry: environmental policy and laws optimization perspective

Fashion and Beauty Center in Semarang City with an Organic Modern Architecture Approach

As the economy in Indonesia grows, the lifestyle of its people is dynamically changing. There is an increasing interest in fashion and beauty among the population, supported by the tendency of urban Indonesians to follow evolving fashion trends. Clothing (fashion) and beauty are crucial factors in personal appearance, thus creating a demand for facilities that cater to these needs within a single area. Semarang City is part of the mega-urban area known as Kedungsepur (Kendal, Demak, Ungaran, Salatiga, Semarang, and Purwodadi), which is a hub of urban development in Central Java. However, the growth of fashion and beauty in Semarang is uneven, despite the promising potential of the fashion and beauty industries to support local and regional economic growth. Therefore, there is a need for planning a facility that encompasses not only commercial aspects but also educational aspects within one area. The planning of a Fashion and Beauty Center aims to provide facilities to the community of Semarang City to support various activities such as shopping, salons, beauty treatments, fashion training, treatment training, makeup training, art galleries, and fashion shows. The application of a modern organic architectural approach in planning the Fashion and Beauty Center embodies the characteristics of fashion and beauty that are always evolving to be free-spirited, simple, functional, and elegant from year to year, while maintaining a balance with the surrounding environment.

The influence of stakeholder theory and Islamic faith on employee perception of CSR

Purpose The purpose of this paper is to examine the influences of employee perception of corporate social responsibility (CSR) in the Readymade Garment Industry (RMG). The RMG industry in Bangladesh has faced constant criticism of their working practices, and following some fatal incidents, the industry was faced with external pressures of implementing CSR practices and policies. Manufacturers invested and initiated CSR in their business and marketing strategy to survive in the global competition. Employees are internal stakeholders that help to implement and disseminate strategies successfully; however, there is not enough knowledge in the area of employee perception of CSR. Design/methodology/approach The paper is an exploratory study using the quantitative data collection method. In total, 128 responses have been collected from participants who are employees of garment factories in Bangladesh to understand their perception of CSR. Regression analysis has been conducted to ascertain the relationships between the factors that influence employee perception. Theories of stakeholder management, organizational citizenship behaviour, social exchange theory and employee engagement have been used to analyse the factors that influence employee perception. Findings The findings show that the factors that influence perception of CSR are not confined to the stakeholder’s initiatives but are significantly dependent on the employees’ direct involvement, engagement and personal values as a beneficiary and an executioner. In addition to the stakeholder’s initiatives that are a key deliverable to the marketing strategy, the employees are influenced by their personal beliefs and practices that can be associated with influences of religion, culture and the wider social landscape. Research limitations/implications The data is limited to a small number of factories located near the capital, Dhaka, this is a small sample compared to the 4,000 factories in Bangladesh. Further research can be conducted based on a larger data set, which could represent a wider range of employee perspectives from different factories relating to size, product category and geographical location. The study does not expand on the factors that influence employee perception specifically. Practical implications The findings of the study can help the employers understand that the organization’s priority and participation are not the only factors that influence the employee’s perceptions. The employees’ assessment of the stakeholder’s intentions of CSR, which are reflected in the organization’s priority, shapes employee perceptions that are influenced by their personal values and beliefs. The awareness of the factors that influence the employees will enable organizations to motivate them and deliver on expectations of the business partners. Social implications It is the practices aimed at the employees that enhance their engagement in CSR that enable them to reciprocate and influence their perception of the organization’s fair and genuine motives. The effectiveness of this aids the macro-marketing aspects of managing social concerns and the impact of businesses. Originality/value The data collected is primary data from employees of garment manufacturers. The hypothesized framework is developed by the authors, and the outcomes of the factors that influence the employee perception of CSR are escalated from the analysis conducted by the authors.